📌 Core Information
🔹 Job Title: Senior Product Manager, Growth
🔹 Company: Headway
🔹 Location: New York, NY; San Francisco, CA; Seattle, WA; Remote
🔹 Job Type: Full-time
🔹 Category: Mental Health Care
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive growth strategy leveraging SEO and SEM
- Collaborating with cross-functional teams to implement SEO-optimized features and improve conversion rates
- Building experimentation frameworks to test and iterate on growth strategies
- Aligning SEO content strategy with product roadmap and business objectives
ASSUMPTION: This role requires a strong background in growth-focused product management, with a specific emphasis on SEO and SEM. Candidates should be comfortable working in a data-driven environment and collaborating with various teams to achieve shared goals.
📋 Key Responsibilities
✅ Develop and execute a comprehensive growth strategy leveraging SEO and SEM to drive user acquisition, engagement, and retention
✅ Partner with engineering and data science teams to implement SEO-optimized features, landing pages, and user experiences that improve organic search rankings and conversion rates
✅ Build experimentation frameworks to test and iterate on search marketing strategies, landing page optimizations, and conversion funnel improvements
✅ Collaborate with content and marketing teams to align SEO content strategy with product roadmap and business objectives
ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively with various teams to achieve shared goals. Candidates should be comfortable working in a fast-paced, ambiguous environment.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 5+ years of product management experience with demonstrated success in growth-focused roles, specifically with SEO and SEM expertise
Required Skills:
- Proven ability to drive measurable results through SEO and SEM strategies
- Experience with SEO tools (Ahrefs, Google Search Console) and SEM platforms (Google Ads, Microsoft Ads)
- Strong data analysis skills and a results-driven mindset
- Excellent collaboration and communication skills
- Ability to thrive in ambiguous environments
Preferred Skills:
- Experience in the mental health care industry
- Familiarity with A/B testing and experimentation frameworks
- Knowledge of marketing automation tools
ASSUMPTION: Candidates should have a proven track record of success in growth-focused product management roles, with a strong emphasis on SEO and SEM. They should be comfortable working with data and collaborating with various teams to achieve shared goals.
💰 Compensation & Benefits
Salary Range: $183,600 - $216,000 USD per year (based on experience and location)
Benefits:
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week Parental Leave for Eligible Employees
- Carrot Fertility annual reimbursement and membership
- 13 Paid Holidays Each Year
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and Professional Development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care. Headway is focused on building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.
Company Size: 501-1,000 employees. As a mid-sized company, Headway offers the opportunity to work in a dynamic, growing environment with ample opportunities for career growth and impact.
Founded: 2019. Headway was founded with a mission to build a new mental health care system everyone can access.
Company Description:
- Headway has built the first software-enabled network of therapists who accept health insurance, making it easy for therapists to grow their practices and possible for patients to find quality care they can afford.
- The company aims to tackle the mental health crisis in the US, where 1 in 4 people have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people.
- Headway is committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity.
Company Specialties:
- Mental Health Care
- Insurance Acceptance
- Software Development
- Growth and User Acquisition
Company Website: headway.co
ASSUMPTION: Headway is a mission-driven company focused on improving access to mental health care. Candidates should be passionate about the company's mission and committed to working in a dynamic, growing environment.
📊 Role Analysis
Career Level: Senior. This role is suitable for experienced product managers looking to take on a leadership role in driving growth and user acquisition.
Reporting Structure: This role reports directly to the Head of Growth and may manage junior product managers or growth specialists.
Work Arrangement: Remote OK. This role can be performed remotely or from one of Headway's offices in New York City, San Francisco, or Seattle.
Growth Opportunities:
- As a senior role, this position offers the opportunity to lead a team and drive strategic initiatives to support Headway's growth and mission.
- With the company's rapid growth, there may be opportunities for career advancement and increased responsibilities.
- Headway offers training and professional development opportunities to support employee growth and success.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to lead a team and drive strategic initiatives to support Headway's mission and growth.
🌍 Location & Work Environment
Office Type: Headway has offices in New York City, San Francisco, and Seattle, but this role can be performed remotely.
Office Location(s): New York City, San Francisco, Seattle
Geographic Context:
- New York City: Headway's headquarters, offering a vibrant and diverse urban environment with ample cultural and professional opportunities.
- San Francisco: A tech hub with a strong focus on innovation and growth, offering a dynamic work environment and ample networking opportunities.
- Seattle: A growing tech hub with a strong focus on mental health care, offering a collaborative and supportive work environment.
Work Schedule: Full-time (40 hours per week), with flexible hours and a remote-friendly work environment.
ASSUMPTION: Headway offers a flexible and remote-friendly work environment, with the option to work from one of the company's offices or remotely from anywhere in the US.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Talent team
- Technical interview with the Head of Growth or another senior team member
- On-site or virtual interview with the hiring manager and other team members
- Final interview with a member of the executive team
Key Assessment Areas:
- Growth strategy and execution
- SEO and SEM expertise
- Data analysis and interpretation
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Highlight your experience with SEO and SEM strategies and their impact on user acquisition and revenue growth
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills
- Research Headway's mission and values to demonstrate your alignment with the company's goals and culture
ATS Keywords: SEO, SEM, Growth Strategy, Product Management, User Acquisition, Conversion Rate Optimization, A/B Testing, Collaboration, Data Analysis
ASSUMPTION: Headway uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is properly screened and considered for the role.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, Google Search Console
- SEM platforms: Google Ads, Microsoft Ads
- Data analysis tools: Google Analytics, Mixpanel, Amplitude
- Project management tools: Asana, Jira, Trello
- Communication tools: Slack, Google Workspace
ASSUMPTION: Headway uses a variety of tools and technologies to support its growth and user acquisition efforts. Candidates should be comfortable working with these tools and technologies, and be open to learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-first: We put patients first in everything we do
- Inclusive: We strive to create an inclusive environment where everyone feels valued and respected
- Collaborative: We work together to achieve our mission
- Data-driven: We make decisions based on data and evidence
- Adaptable: We embrace change and continuously learn and improve
Work Style:
- Data-driven: Headway is a data-driven company, and candidates should be comfortable working with data and using it to inform decision-making
- Collaborative: Headway values collaboration and teamwork, and candidates should be comfortable working with various teams to achieve shared goals
- Fast-paced: Headway is a growing company, and candidates should be comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you align with Headway's patient-first value, and how have you demonstrated this in your previous roles?
- How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful collaboration?
- How do you stay adaptable and continue learning in a fast-paced, dynamic environment, and how have you demonstrated this in your previous roles?
ASSUMPTION: Headway values candidates who align with the company's mission and values, and who are comfortable working in a data-driven, collaborative, and fast-paced environment.
⚠️ Potential Challenges
- Headway is a growing company, and the role may require working on multiple projects simultaneously, with tight deadlines and shifting priorities
- The mental health care industry is complex and evolving, and candidates should be comfortable working in a dynamic and changing environment
- Headway is committed to creating an inclusive environment, and candidates should be comfortable working with diverse teams and supporting the company's diversity, equity, and inclusion initiatives
- The role may require working with sensitive patient data, and candidates should be comfortable following strict data privacy and security protocols
ASSUMPTION: Headway is a growing company with a strong mission and values, but the role may present unique challenges and require candidates to be adaptable, collaborative, and comfortable working in a dynamic and evolving environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Growth Product Manager role at a tech company, but with a focus on the mental health care industry and driving user acquisition through SEO and SEM strategies
- Headway is a mission-driven company focused on improving access to mental health care, and candidates should be passionate about the company's mission and committed to working in a dynamic, growing environment
- This role offers significant growth potential for the right candidate, with the opportunity to lead a team and drive strategic initiatives to support Headway's mission and growth
ASSUMPTION: This role is similar to other senior growth product manager roles, but with a unique focus on the mental health care industry and driving user acquisition through SEO and SEM strategies. Candidates should be passionate about Headway's mission and committed to working in a dynamic, growing environment.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve organic search rankings and drive user acquisition for Headway's therapist directory
- Collaborating with engineering and data science teams to implement SEO-optimized features and improve conversion rates for Headway's patient-facing platforms
- Building an experimentation framework to test and iterate on search marketing strategies, landing page optimizations, and conversion funnel improvements for Headway's growth initiatives
ASSUMPTION: These sample projects are based on the key responsibilities and required qualifications for this role. Candidates should be comfortable working on these types of projects and driving measurable results through SEO and SEM strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does Headway support the professional development and growth of its employees?
- What are the biggest challenges facing Headway in the next 12-24 months, and how does this role contribute to addressing those challenges?
- How does Headway measure the success of its growth initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to diversity, equity, and inclusion, and how does this role support those initiatives?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with Headway's mission, values, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills
- Research Headway's mission and values to demonstrate your alignment with the company's goals and culture
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
