📌 Core Information
🔹 Job Title: Senior Product Manager, Growth
🔹 Company: Niche
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Product Management
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving top-of-funnel conversion across web and mobile
- Maximizing the value of Niche's offerings to students and families
- Delivering an incredible first-time user experience
- Collaborating with cross-functional teams to define and scope solutions
- Analyzing product performance metrics and user behavior
ASSUMPTION: This role requires a strong focus on data-driven decision making and experimentation to optimize user acquisition and activation.
📋 Key Responsibilities
✅ Lead the end-to-end product development lifecycle for growth initiatives on web and mobile
✅ Develop and execute a high-volume experimentation roadmap focused on improving acquisition and activation
✅ Partner closely with Product Design, Marketing, Data, UX Research, and Engineering to identify and validate new growth opportunities
✅ Analyze product performance metrics, user behavior, and A/B test results to inform strategy and evidence-based decisions
✅ Define clear success metrics and ensure ongoing measurement and reporting for all initiatives
✅ Collaborate across the product organization to ensure a unified user journey
✅ Own the backlog of delivery and discovery work, refining priorities based on new information, insights, and learning
✅ Communicate roadmap updates, insights, and progress to stakeholders and leadership
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to drive growth and improve user experience.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 5+ years of product management experience across web and mobile, with 2+ years focused on growth, experimentation, or acquisition
Required Skills:
- Proven success in driving measurable user and revenue growth through product changes and experiments
- Strong data analysis and synthesis skills, analytical mindset
- Familiarity with SQL and analytics tools like Google Analytics 4 and Snowflake
- Experience designing and interpreting A/B tests and growth experiments
- Scrappy, collaborative, and biased for action, able to move quickly and willing to learn new tools or flex into analyst work
- Curious, user-focused, and energized by solving hard problems in creative ways
- Clear and concise communicator, able to rally a team around a shared vision and plan
- Comfortable working in dynamic environments with shifting priorities and ambiguous problem spaces
Preferred Skills:
- Experience with multi-sided marketplaces, products for Gen Z/Alpha, or product experiences that are heavy on content and data
ASSUMPTION: A strong background in growth-focused product management and data analysis is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $133,000 - $165,000 per year (national target base salary range)
Benefits:
- 100% paid employee health plan, including vision and dental and supplemental coverage
- Flexible Paid Time Off Policy
- Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
- Meaningful 401(k) with employer match
- Annual Bonus and Stock Option Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is provided as a national target and may vary based on individual qualifications and location.
📌 Applicant Insights
🔍 Company Context
Industry: Niche operates in the technology, information, and internet industry, focusing on education, college admissions, and real estate.
Company Size: Niche is a mid-sized company with 201-500 employees, providing ample opportunities for growth and impact.
Founded: Niche was founded in 2002 and has since grown to become a trusted partner for over 3,000 schools and colleges.
Company Description:
- Niche is modernizing the way students and families choose their best-fit schools and colleges
- The company empowers informed decision-making and simplifies the education journey for all
- Niche's mission is to make it easy, transparent, and free for students to find where they belong
Company Specialties:
- Education
- College admissions
- Real estate
- Direct Admissions
- Enrollment marketing
Company Website: https://www.niche.com/
ASSUMPTION: Niche's focus on innovation, user-centric design, and data-driven decision making creates an environment where product managers can thrive and make a significant impact.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering ample opportunities for growth and leadership within the product organization.
Reporting Structure: The Senior Product Manager, Growth, will report directly to the Chief Product Officer and collaborate closely with cross-functional teams.
Work Arrangement: This role is remote-friendly, offering flexibility and work-life balance.
Growth Opportunities:
- Potential to lead and mentor junior product managers
- Opportunities to expand the product surface area and drive strategic initiatives
- Career progression to Director or VP of Product roles within the organization
ASSUMPTION: Success in this role will open doors to various growth opportunities within Niche's expanding product organization.
🌍 Location & Work Environment
Office Type: Remote-friendly, with an optional office location in Pittsburgh, PA
Office Location(s): 2840 Liberty Avenue, Suite 202, Pittsburgh, PA 15222, US
Geographic Context:
- Niche is headquartered in Pittsburgh, PA, with a remote-friendly work environment
- The company is currently hiring in states where it currently has employees, offering flexibility and accessibility to a diverse talent pool
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work arrangements available
ASSUMPTION: Niche's remote-friendly work environment fosters collaboration, flexibility, and work-life balance for its employees.
💼 Interview & Application Insights
Typical Process:
- Phone screen with a Talent Acquisition Partner (30 minutes)
- Video interview with the Hiring Manager (45 minutes)
- Video interview with the Chief Product Officer (60 minutes)
- Case study presentation to the Hiring Manager, Chief Product Officer, Chief Technology Officer, and Director of Software Engineering
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation abilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Niche's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving approach and data-driven decision-making skills
- Research Niche's mission, values, and products to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Product Management, Growth, Experimentation, Acquisition, Data Analysis, SQL, Google Analytics, A/B Testing, Collaboration, Communication, User Focus, Problem Solving, Dynamic Environments, Curiosity, Scrappiness
ASSUMPTION: Niche's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- SQL
- Google Analytics 4
- Snowflake
- ATS (Applicant Tracking System) for recruitment and hiring
- Project management tools (e.g., Asana, Jira, or Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage projects, analyze data, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Empower informed decision-making
- Simplify the education journey for all
- Make it easy, transparent, and free for students to find where they belong
Work Style:
- Data-driven and user-centric
- Collaborative and cross-functional
- Agile and adaptable to shifting priorities
- Innovative and curious
Self-Assessment Questions:
- How do you approach analyzing and interpreting data to inform product decisions?
- Can you provide an example of a time when you drove user growth through experimentation and data analysis?
- How do you collaborate with cross-functional teams to define and scope solutions, balancing speed, scalability, and value for users?
ASSUMPTION: Success in this role requires a strong alignment with Niche's values, a data-driven and user-centric approach, and the ability to collaborate effectively with cross-functional teams.
⚠️ Potential Challenges
- Working in a dynamic environment with shifting priorities and ambiguous problem spaces
- Balancing strategic thinking with tactical execution and day-to-day responsibilities
- Managing a high-volume experimentation roadmap and ensuring ongoing measurement and reporting
- Collaborating effectively with remote teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional product management roles, this position focuses heavily on growth, experimentation, and user acquisition
- Niche's focus on education and real estate sets it apart from other companies in the technology, information, and internet industry
- Career progression in this role may differ from more traditional product management paths, offering unique growth opportunities within Niche's expanding product organization
ASSUMPTION: This role offers a unique blend of growth-focused product management, data analysis, and cross-functional collaboration, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Optimizing the user onboarding flow to improve registration conversion rates
- Developing and executing A/B tests to identify high-impact changes for user acquisition and activation
- Collaborating with marketing teams to enhance lifecycle marketing touch points and drive user engagement
ASSUMPTION: These sample projects illustrate the data-driven, user-centric, and collaborative nature of the Senior Product Manager, Growth role at Niche.
❓ Key Questions to Ask During Interview
- How does Niche approach experimentation and data analysis to inform product decisions and drive user growth?
- Can you describe the team structure and dynamics within the product organization, and how this role fits within it?
- How does Niche support the professional development and growth of its product managers?
- What are the most significant challenges facing the product organization in the next 12-24 months, and how can this role contribute to addressing them?
- How does Niche foster a culture of innovation, collaboration, and continuous learning within its product teams?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and Niche's approach to product management and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving approach and data-driven decision-making skills
- Research Niche's mission, values, and products to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
