📌 Core Information
🔹 Job Title: Senior Product Manager, Growth
🔹 Company: VSCO
🔹 Location: San Francisco, California / Remote
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Accelerating subscription revenue growth for VSCO's platform
- Working closely with the CEO and other leaders to test and scale product changes
- Collaborating with cross-functional teams to grow VSCO's user base and deepen user engagement
- Leveraging data, research, and best practices to inform product decisions
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving business growth through innovative product strategies.
📋 Key Responsibilities
✅ Develop and execute strategies to expand paid users across VSCO's user base
✅ Oversee the definition and delivery of hypothesis-led experiments and product features that accelerate business growth
✅ Guide and inspire cross-functional communication to ensure cohesion across the overall VSCO experience
✅ Regularly speak with customers to gather insights and inform product direction
✅ Proactively manage progress with stakeholders and assess prioritization to address risks and dependencies
ASSUMPTION: This role involves a mix of thoughtful application of best practices, innovative thinking, and user-centered feature development.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Business, Marketing, or a technical discipline) or equivalent experience
Experience: 5+ years of product management experience, with a proven track record of driving revenue growth through innovative product strategies and experiments
Required Skills:
- Solid business acumen and ability to leverage Finance, Marketing, and Data partners to define, track, and deliver outcomes
- Deep empathy for users and understanding of UX/UI best practices
- Strong communication skills, both written and verbal
- Ability to move fast, be resourceful, and thrive in a fast-paced, ever-changing environment
- Strong prioritization skills and ability to make tough but smart trade-offs
Preferred Skills:
- Experience working on creator tool or collaboration companies
- Understanding of photography basics
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $190,000 - $205,000 per year (based on experience level and approved internal leveling)
Benefits:
- Healthcare insurance, vision, and dental insurance for employees and families
- Flexible Time Off
- Company-paid parental, medical, and caregiver leave
- 401K retirement plan
- Paid sick time
- Equity (stock options)
- Discretionary bonuses based on performance
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on the candidate's experience and approved internal leveling.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on digital photography tools, creative community building, and content creation
Company Size: 51-200 employees (mid-size company)
Founded: 2011
Company Description:
- VSCO is a community-driven platform that equips photographers to expand creatively and professionally
- The company offers a suite of creative tools and a network for connecting with other creatives and businesses
- VSCO empowers photographers to develop their unique visions and be seen by the world
Company Specialties:
- Digital Photography Tools
- Creative Community Building
- iOS & Android Photography Apps
- Content Creation & Curation
- Photo Editing
Company Website: vsco.co
ASSUMPTION: VSCO's focus on community and creative expression makes it an attractive workplace for individuals passionate about photography and creative collaboration.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving business growth and product strategy
Reporting Structure: This role reports directly to the CEO and works closely with other leaders across the organization
Work Arrangement: Remote OK, with bi-annual company-wide travel events to connect and play
Growth Opportunities:
- Potential to grow into a leadership role within the product management team
- Opportunity to make a significant impact on VSCO's business growth and product direction
- Chance to work with a diverse and talented team in a fast-paced, ever-changing environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Virtual first, with bi-annual company-wide travel events
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The city offers a diverse range of cultural attractions, neighborhoods, and outdoor activities
- San Francisco has a Mediterranean climate, with mild winters and cool summers
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The virtual-first work environment at VSCO allows for greater flexibility and work-life balance, while still fostering a collaborative and inclusive culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Greenhouse
- Phone or video screen with a member of the People team
- Technical assessment or case study
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the CEO
Key Assessment Areas:
- Problem-solving skills and ability to think strategically
- Communication and presentation skills
- Cultural fit and alignment with VSCO's values
- Technical proficiency in product management and relevant tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to product management, revenue growth strategies, and user-centered design
- Showcase your understanding of VSCO's platform and its unique value proposition
ATS Keywords: Product Management, Revenue Growth, Business Acumen, UX/UI, Data Analysis, Cross-Functional Collaboration, Customer Insights, Strategic Thinking, Tactical Execution, Problem Solving, Communication, Prioritization, Resourcefulness, Innovation, Entrepreneurial Spirit, Creativity
ASSUMPTION: VSCO's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Greenhouse (ATS)
- Asana (Project Management)
- Slack (Communication)
- Google Workspace (Collaboration)
ASSUMPTION: VSCO uses a variety of tools and technologies to facilitate collaboration, communication, and project management within its teams.
👔 Cultural Fit Considerations
Company Values:
- Community-driven
- Creative expression
- Inclusive and diverse
- Collaborative
- Continuously learning and improving
Work Style:
- Fast-paced and dynamic
- Data-driven and user-centered
- Collaborative and inclusive
- Focused on driving business growth and innovation
Self-Assessment Questions:
- Do you thrive in fast-paced, ever-changing environments?
- Are you passionate about photography and creative collaboration?
- Do you have strong communication skills and the ability to work effectively with cross-functional teams?
- Are you comfortable with ambiguity and able to make tough but smart trade-offs?
ASSUMPTION: VSCO's culture values creativity, collaboration, and continuous learning, making it an attractive workplace for individuals who share these values.
⚠️ Potential Challenges
- Balancing strategic thinking with tactical execution in a fast-paced environment
- Managing multiple priorities and stakeholders effectively
- Adapting to changes in the company's product roadmap or business priorities
- Working remotely and maintaining a strong connection to the company's culture and values
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable, and resourceful candidate to succeed.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Manager, Growth at other tech companies, but with a focus on the photography and creative community building aspects unique to VSCO
- Compared to other Senior Product Manager roles, this position offers a unique opportunity to work closely with the CEO and drive business growth in a specific vertical
- Career path comparison: This role can lead to leadership positions within the product management team or other areas of the organization, depending on the candidate's interests and performance
ASSUMPTION: While this role shares similarities with other Senior Product Manager positions, its unique focus on the photography and creative community building aspects sets it apart.
📝 Sample Projects
- Developing and executing a strategy to expand paid users among VSCO's existing user base
- Conducting user research and usability testing to inform product improvements and new feature development
- Collaborating with cross-functional teams to launch a new product or feature, such as a new subscription tier or in-app purchase option
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the cross-functional nature of the Senior Product Manager, Growth role at VSCO.
❓ Key Questions to Ask During Interview
- Can you describe the current state of VSCO's subscription revenue growth and the key challenges facing the product team?
- How does the product team collaborate with other departments, such as Marketing and Finance, to drive business growth?
- What are the most important initiatives for this role in the first 30, 60, and 90 days?
- How does VSCO support the professional development and growth of its product managers?
- What is the company's long-term vision for its subscription revenue growth and how does this role contribute to that vision?
ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the company's priorities, and the team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/vsco39/jobs/7975273002
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for a phone or video screen with a member of the People team, focusing on your problem-solving skills, communication, and cultural fit
- Complete a technical assessment or case study, demonstrating your ability to think strategically and develop innovative product solutions
- Prepare for on-site or virtual interviews with the hiring manager and other team members, focusing on your product management skills, industry knowledge, and alignment with VSCO's values
- Follow up with the hiring team after each interview, expressing your enthusiasm for the role and asking any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
