📌 Core Information
🔹 Job Title: Senior Product Manager, Marketing Analytics
🔹 Company: Amplitude
🔹 Location: San Francisco, CA
🔹 Job Type: Full-time
🔹 Category: Product Management
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Shaping a 0 > 1 product in the marketing analytics space
- Collaborating with cross-functional teams to build and iterate on solutions
- Driving customer engagement and identifying opportunities for improvement
- Partnering with go-to-market teams to differentiate Amplitude's offering
ASSUMPTION: This role requires a strong background in product management and marketing analytics, with a focus on customer-centric product development.
📋 Key Responsibilities
✅ Own the product vision, strategy, and roadmap for Amplitude’s Marketing Analytics
✅ Be a thought leader for marketing analytics, driving best practices internally and with customers
✅ Partner with design and engineering to build and iterate on well-crafted solutions
✅ Work closely with customers and go-to-market teams to understand customer needs and identify opportunities for improvement
✅ Collaborate with other product leads to discover opportunities for platform differentiation
✅ Own and drive key product metrics, connecting team bets to business outcomes
ASSUMPTION: This role requires a balance of strategic thinking, customer empathy, and cross-functional collaboration to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field or equivalent experience
Experience: 5-10 years of experience in product management, with a focus on marketing analytics or related fields
Required Skills:
- Proven experience building tools for digital, growth, or performance marketing
- Familiarity with marketing tools like Google Analytics or Adobe Analytics
- Experience shipping product features with design and engineering teams
- Comfort with ambiguity and change in a fast-paced environment
- Good judgment for prioritizing problems and saying "no" when necessary
- Strong habit of using data and analytics to inform decisions
- Experience with AI tools like Bolt, Lovable, ChatGPT, or Claude to augment PM workflows
Preferred Skills:
- Experience with Amplitude's platform
- Background in AI or machine learning
ASSUMPTION: Candidates should have a strong background in product management and marketing analytics, with a proven track record of driving customer-centric product development.
💰 Compensation & Benefits
Salary Range: $190,000 - $319,000 total target cash (inclusive of bonus or commission)
Benefits:
- Excellent Medical, Dental, and Vision insurance coverages
- Flexible time off, paid holidays, and more
- Generous stipends for wellness, commuter transit/parking, learning and development, home office equipment, and more
- Excellent Parental benefits, including paid parental leave, fertility benefits, and backup child care support
- Mental health and wellness benefits, including Modern Health coaching and therapy sessions and One Medical membership (select U.S. locations only)
- Employee Stock Purchase Program
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on Amplitude's public disclosures and industry standards for senior product management roles in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Amplitude operates in the software development industry, with a focus on digital optimization and analytics tools for product and marketing teams.
Company Size: Amplitude is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Amplitude was founded in 2012 and went public via a direct listing in September 2021, trading under the ticker $AMPL.
Company Description:
- Amplitude is a digital analytics platform that helps companies capture data they can trust, uncover clear insights about customer behavior, and take faster action.
- The company empowers teams to build better product experiences that drive business growth.
- Amplitude is known for its strong company culture, focusing on growth mindset, ownership, and humility.
Company Specialties:
- Mobile Analytics
- Big Data
- Data Analysis
- App Data Analysis
- Product Analytics
- Product Development
- Product Management
Company Website: amplitude.com
ASSUMPTION: Amplitude's focus on customer-centric product development and strong company culture makes it an attractive place to work for product management professionals.
📊 Role Analysis
Career Level: Senior Product Manager
Reporting Structure: This role reports directly to the Head of Product for Marketing Analytics.
Work Arrangement: This role offers remote work options, with a flexible work arrangement that balances independent work and collaboration.
Growth Opportunities:
- As an early member of the marketing analytics product team, there are ample opportunities to shape the product and grow with the team.
- Amplitude offers mentorship programs, management training, and wellness initiatives to support employee growth and development.
- The company's fast-growing team and global presence provide opportunities for career advancement and international assignments.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape a 0 > 1 product and grow with the company.
🌍 Location & Work Environment
Office Type: Amplitude has offices in San Francisco, New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo, with a strong focus on remote work.
Office Location(s): 631 Howard Street, 5th Floor, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub with a high cost of living and a diverse, multicultural population.
- The city is known for its vibrant culture, including arts, music, and food scenes, as well as its proximity to natural beauty, such as beaches, parks, and hiking trails.
- San Francisco has a Mediterranean climate, with mild winters and cool, foggy summers.
Work Schedule: Amplitude offers flexible work hours and remote work options, with a focus on results and productivity rather than face time.
ASSUMPTION: Amplitude's remote-friendly work environment and global office locations provide employees with the flexibility to work from home or in an office setting, depending on their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or HR representative
- Technical assessment or case study
- Behavioral interview with the hiring manager
- Final round interview with additional team members
- Background check and offer extension
Key Assessment Areas:
- Product management experience and skills
- Familiarity with marketing analytics tools and workflows
- Customer-centric mindset and problem-solving skills
- Ability to work in a fast-paced, ambiguous environment
- Strategic thinking and go-to-market strategy development
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, customer empathy, and strategic thinking.
- Research Amplitude's products, company culture, and industry trends to demonstrate your enthusiasm and understanding of the role.
- Showcase your experience with AI tools and marketing analytics platforms in your application materials.
ATS Keywords: Marketing Analytics, Product Management, Customer Engagement, Agile Methodologies, Growth Mindset, Problem Solving, User Behavior Analysis, Go-To-Market Strategy, Design Collaboration, Ambiguity Management, AI Tools Familiarity, Performance Marketing Tools
ASSUMPTION: Amplitude's application process focuses on assessing candidates' problem-solving skills, customer empathy, and strategic thinking, with a strong emphasis on cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Amplitude's platform
- AI tools like Bolt, Lovable, ChatGPT, or Claude
- Marketing analytics tools like Google Analytics or Adobe Analytics
- Collaboration tools like Slack, Google Workspace, or Microsoft Teams
ASSUMPTION: Amplitude's tech stack includes a mix of proprietary tools and industry-standard platforms, with a focus on data-driven decision-making and customer-centric product development.
👔 Cultural Fit Considerations
Company Values:
- Growth mindset
- Ownership
- Humility
Work Style:
- Collaborative and cross-functional
- Data-driven and customer-centric
- Agile and adaptable
Self-Assessment Questions:
- Do you embrace a growth mindset and continuously seek to improve yourself and the products you work on?
- Are you comfortable working in a fast-paced, ambiguous environment and navigating change?
- Do you prioritize customer needs and use data to inform your decision-making?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
ASSUMPTION: Amplitude's company culture emphasizes growth mindset, ownership, and humility, with a focus on collaboration, data-driven decision-making, and customer-centric product development.
⚠️ Potential Challenges
- The marketing analytics product is still in its early stages, requiring candidates to be comfortable with ambiguity and change.
- Amplitude's fast-paced work environment may require candidates to balance multiple priorities and work efficiently under tight deadlines.
- The competitive nature of the digital analytics industry may present challenges in driving customer engagement and market differentiation.
- San Francisco's high cost of living may present financial challenges for some candidates.
ASSUMPTION: These potential challenges require candidates to be adaptable, resilient, and comfortable working in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other senior product manager roles in the marketing analytics space, but with a focus on shaping a 0 > 1 product and driving customer engagement.
- Amplitude's strong company culture and focus on customer-centric product development set it apart from other companies in the industry.
- This role offers significant growth potential, with opportunities to shape the product and grow with the company.
ASSUMPTION: This role is well-suited for candidates with a strong background in product management and marketing analytics, looking to drive customer engagement and shape a 0 > 1 product.
📝 Sample Projects
- Developing a new feature for Amplitude's Marketing Analytics platform that tracks user behavior and connects it directly to business outcomes
- Conducting user research and usability testing to improve the customer experience for Amplitude's marketing analytics tools
- Collaborating with cross-functional teams to integrate AI-driven insights into Amplitude's marketing analytics workflows
ASSUMPTION: These sample projects demonstrate the customer-centric, data-driven approach required for success in this role.
❓ Key Questions to Ask During Interview
- How does Amplitude differentiate its marketing analytics offering from competitors like Google Analytics or Adobe Analytics?
- What are the biggest challenges facing the marketing analytics product team, and how can this role help address them?
- How does Amplitude support the growth and development of its product management team members?
- What is the company's long-term vision for the marketing analytics product, and how does this role contribute to that vision?
- How does Amplitude's work environment and company culture support remote work and collaboration?
ASSUMPTION: These key questions help candidates assess the fit of the role, the company's long-term vision, and the support available for their professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Amplitude's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, customer empathy, and strategic thinking
- Research Amplitude's products, company culture, and industry trends to demonstrate your enthusiasm and understanding of the role
- Showcase your experience with AI tools and marketing analytics platforms in your application materials
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
