Senior Product Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Product Marketing Analyst

🔹 Company: Traveloka

🔹 Location: Vietnam - Local Office, Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting thorough quantitative and qualitative analysis to drive business reviews and marketing plans.
• Collaborating with senior team members to develop segmentation, targeting, and positioning strategies for different travel portfolios.
• Identifying customer pain points, media consumption habits, challenges, and concerns to provide valuable insights for marketing initiatives.
• Actively liaising with various stakeholders to define marketing support requirements, including channels and business development needs.
• Generating custom analyses to uncover business trends, identify opportunities, and support key business initiatives.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work well in an international team environment. The ideal candidate will have experience in e-commerce, online marketing, retail, or investment banking, and be passionate about data-driven marketing and creating growth.

📋 Key Responsibilities

✅ Conduct thorough quantitative and qualitative analysis using various sources of data.

✅ Translate analysis findings and personal insights into actionable recommendations for business reviews and marketing plans.

✅ Collaborate with senior team members to assist in segmentation, targeting, and positioning strategies for different travel portfolios.

✅ Identify customer pain points, media consumption habits, challenges, and concerns.

✅ Provide valuable insights on customers, markets, and levers for effective marketing initiatives.

✅ Actively liaise with various stakeholders to define marketing support requirements, including channels and business development needs.

✅ Generate custom analyses to uncover business trends, identify opportunities, and support key business initiatives.

✅ Lead small projects with supervision/guidance, executing end-to-end campaign activities including defining campaigns, executing campaigns, monitoring performance, and optimizing post-mortem of the campaigns.

✅ Identify and execute revenue levers and conversion rate optimization through pricing and promotion (within constraints).

ASSUMPTION: The role requires a balance of analytical skills, creativity, and project management abilities to successfully lead small projects and drive marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Economics, or a related field.

Experience: Up to 5 years of relevant experience in e-commerce, online marketing, retail, investment banking, or management consultancy.

Required Skills:

• Data analysis and project management skills.
• Proficiency in data analysis tools and techniques: Tableau, Amplitude.
• Detail-oriented with the ability to synthesize complex information.
• Self-driven, entrepreneurial spirit, and ability to get things done.
• Strong communication, collaboration, and problem-solving skills.

Preferred Skills:

• Experience in the travel industry or related fields.
• Fluency in multiple languages.

ASSUMPTION: While not explicitly stated, having experience in the travel industry or related fields may be beneficial for understanding the specific market and customer needs.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Product Marketing Analyst role in Vietnam, the estimated salary range is VND 50,000,000 - 70,000,000 per year. This range takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Dynamic and international work environment.

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required based on project demands.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Traveloka is a leading all-in-one travel platform in Southeast Asia, offering a wide range of travel and lifestyle services, including flights, hotels, and experiences.

Company Size: Traveloka has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Traveloka was founded in 2012 and has since grown to become one of the most popular travel apps in the region, with over 140 million app downloads and more than 40 million monthly active users.

Company Description:

• Traveloka aims to revolutionize the travel and lifestyle industry by providing seamless, user-friendly solutions for booking flights, hotels, and experiences.
• The company empowers travelers with a comprehensive platform that simplifies trip planning and enhances the overall travel experience.
• Traveloka stands out for its customer-centric approach, leveraging cutting-edge technology to make travel more accessible and enjoyable for everyone.

Company Specialties:

• Internet and technology.
• Financial services.
• Lifestyle and hospitality.
• E-commerce and travel.

Company Website: http://www.traveloka.com/careers

ASSUMPTION: Traveloka's focus on technology and customer experience creates an innovative and dynamic work environment, making it an attractive choice for professionals seeking growth and development opportunities.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in marketing, data analysis, or related fields, seeking to advance their careers in a fast-paced, international environment.

Reporting Structure: The Senior Product Marketing Analyst will report directly to the Head of Marketing or a similar senior role within the marketing department.

Work Arrangement: This is an on-site position, requiring the candidate to work from Traveloka's local office in Vietnam. However, the company may offer flexible work arrangements based on project demands and individual needs.

Growth Opportunities:

• Progression to senior or management roles within the marketing department.
• Expansion into other areas of the business, such as product management or business development.
• Opportunities to work on international projects and collaborate with teams across Southeast Asia.

ASSUMPTION: Traveloka's rapid growth and expansion provide ample opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Traveloka's Vietnam office is located in Ho Chi Minh City, offering a modern and collaborative work environment.

Office Location(s): 168 Robinson Road, Capital Tower #10-02, Singapore 068912, and An Phu Plaza, Mezzanine at Floor 1 and Floor 2, An Phu Plaza Building, 117-119 Ly Chinh Thang, Vo Thi Sau Ward, District 3, Ho Chi Minh City, Vietnam.

Geographic Context:

• Ho Chi Minh City is a vibrant and bustling metropolis, offering a mix of traditional Vietnamese culture and modern urban living.
• The city is well-connected by public transportation, making it easy for employees to commute to and from the office.
• Ho Chi Minh City is home to a diverse international community, providing ample opportunities for networking and cultural exchange.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required based on project demands.

ASSUMPTION: Traveloka's Vietnam office offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Traveloka careers website.
• Phone or video screening to assess communication skills and cultural fit.
• On-site or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
• Case study or presentation to evaluate problem-solving skills and analytical thinking.
• Final round interview with senior leadership to discuss career aspirations and fit within the organization.

Key Assessment Areas:

• Analytical and problem-solving skills.
• Communication and presentation skills.
• Cultural fit and adaptability to Traveloka's work environment.
• Passion for data-driven marketing and creating growth.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of Traveloka's business and the travel industry by providing specific examples of how your skills and experiences align with the company's mission and values.
• Prepare a case study or presentation that showcases your analytical skills and ability to derive insights from data.

ATS Keywords: Data analysis, market research, competitor analysis, segmentation, targeting, positioning, campaign management, e-commerce, online marketing, detail-oriented, analytical skills, entrepreneurial spirit, collaboration, problem-solving.

ASSUMPTION: Traveloka's recruitment process is designed to assess the candidate's skills, experiences, and cultural fit, ensuring the best possible match for the role and the organization.

🛠️ Tools & Technologies

• Tableau: A data visualization and business intelligence tool used for creating interactive dashboards and reports.
• Amplitude: A product analytics platform that helps businesses understand user behavior and make data-driven decisions.
• Other tools and technologies may be required based on the specific needs of the role and the projects assigned.

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific projects and initiatives the candidate is working on.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Traveloka prioritizes the needs and preferences of its customers, striving to provide seamless and enjoyable travel experiences.
• Innovative: The company encourages creativity, experimentation, and continuous learning to drive growth and improvement.
• Collaborative: Traveloka fosters a culture of teamwork and collaboration, with a strong emphasis on open communication and mutual support.

Work Style:

• Dynamic and fast-paced: Traveloka operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Data-driven: The company relies on data and analytics to inform decision-making and drive business growth.
• International: Traveloka's diverse and multicultural workforce provides a rich and rewarding work environment, with ample opportunities for learning and growth.

Self-Assessment Questions:

• Do you have a strong passion for data-driven marketing and creating growth?
• Are you comfortable working in a dynamic and fast-paced environment, with a high degree of autonomy and responsibility?
• Do you thrive in a collaborative and international work environment, with a diverse range of perspectives and ideas?

ASSUMPTION: Traveloka's culture is characterized by its customer-centric approach, innovative spirit, and collaborative work environment, making it an attractive choice for professionals seeking a challenging and rewarding work experience.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong time management and organizational skills.
• The travel industry is subject to rapid changes and disruptions, requiring the candidate to be adaptable and responsive to new challenges and opportunities.
• The role may involve working with large and complex datasets, requiring strong analytical and problem-solving skills.
• The candidate may be required to travel for business purposes, depending on the specific needs of the role and the projects assigned.

ASSUMPTION: While Traveloka offers numerous opportunities for professional growth and development, the role also presents unique challenges that require a strong and adaptable candidate.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on data analysis and market research, requiring strong analytical and problem-solving skills.
• Traveloka's focus on innovation and continuous learning creates a dynamic and challenging work environment, with ample opportunities for professional growth and development.
• This role is well-suited for candidates with 2-5 years of experience in marketing, data analysis, or related fields, seeking to advance their careers in a fast-paced, international environment.

ASSUMPTION: Traveloka's Senior Product Marketing Analyst role offers a unique blend of marketing, data analysis, and project management responsibilities, making it an attractive choice for candidates seeking a challenging and rewarding work experience.

📝 Sample Projects

• Conducting a comprehensive market analysis to identify trends and opportunities in the travel industry.
• Developing and implementing a targeted marketing campaign to promote a new travel product or service.
• Analyzing customer data to identify pain points and develop targeted marketing strategies to improve customer satisfaction and loyalty.

ASSUMPTION: The specific projects assigned to the Senior Product Marketing Analyst may vary depending on the company's priorities, market demands, and the candidate's skills and experiences.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Senior Product Marketing Analyst at Traveloka?
• How does Traveloka support the professional growth and development of its employees?
• Can you provide an example of a successful marketing campaign that Traveloka has implemented, and what role did data analysis play in its development and execution?
• How does Traveloka approach collaboration and knowledge-sharing within its marketing department and across the organization?
• What are the most challenging aspects of working in the travel industry, and how does Traveloka address these challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and the company, and provides valuable insights into the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Traveloka careers website.
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare a case study or presentation that showcases your analytical skills and ability to derive insights from data.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
• If selected for an interview, be prepared to discuss your relevant experiences, skills, and career aspirations, as well as your understanding of Traveloka's business and the travel industry.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.