📌 Core Information
🔹 Job Title: Senior Product Marketing & Communications Manager
🔹 Company: April
🔹 Location: New York, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving taxpayer adoption post-sale through B2C marketing channels
- Collaborating with cross-functional teams to align product capabilities with partner goals
- Creating onboarding flows, lifecycle communications, and product marketing assets
- Conducting market research and competitive analysis to inform positioning and pricing
- Working with AI tools to optimize marketing efforts and gain insights
ASSUMPTION: This role requires a strong background in product marketing, lifecycle marketing, or growth marketing, with a focus on fintech or high-growth companies. Candidates should be comfortable working with complex products and learning new platforms quickly.
📋 Key Responsibilities
✅ Build onboarding flows, lifecycle communications, and product marketing assets to drive end-user adoption and engagement
✅ Collaborate with Product, Sales, and Client Success teams to ensure adoption marketing aligns with product capabilities and partner goals
✅ Partner with clients’ marketing teams to co-create and implement taxpayer communications embedded inside their apps and experiences
✅ Create plug-and-play templates, playbooks, and marketing toolkits to help partners go live faster and market more effectively
✅ Surface insights from post-sale adoption work to refine pre-sale messaging, pricing strategies, and competitive differentiation
✅ Collaborate with Sales on updating product collateral and partner enablement materials based on what’s resonating
✅ Conduct market research and competitive analysis to support positioning, pricing, and go-to-market decisions
✅ Own writing and editing for B2B and B2C marketing communications
✅ Use AI tools to optimize marketing efforts and gain insights
ASSUMPTION: This role requires a high degree of cross-functional collaboration and the ability to balance strategic thinking with hands-on execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-8 years of experience in product marketing, lifecycle marketing, or growth marketing at fintechs, startups, or high-growth companies
Required Skills:
- Proven track record in product marketing or related fields
- Experience working with complex products and learning new platforms quickly
- Strong communication and collaboration skills
- Ability to create user-facing messaging and conduct market research
- Familiarity with AI tools and their application in marketing
Preferred Skills:
- Experience with Braze or similar marketing automation platforms
- Background in financial services or fintech
- Fluency in additional languages
ASSUMPTION: Candidates with experience in fintech or high-growth companies may have an advantage in this role, as they will be more familiar with the fast-paced and dynamic nature of the industry.
💰 Compensation & Benefits
Salary Range: $107,000 - $135,000 per year (USD)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the financial services sector. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: April operates in the financial services sector, with a focus on tax planning and optimization. The company is part of the growing fintech industry, which is characterized by innovation, rapid growth, and intense competition.
Company Size: April has 51-200 employees, which places it in the mid-size category. This size allows for a more agile and collaborative work environment, with ample opportunities for growth and impact.
Founded: April was founded in 2021, making it a relatively new company with a strong focus on innovation and growth.
Company Description:
- April is on a mission to democratize tax planning and provide smarter, year-round tax solutions
- The company offers intelligent tax insights that help individuals optimize their tax situation before year-end
- April's solutions are embedded directly into financial platforms, turning a traditionally complex process into a seamless, value-add experience
Company Specialties:
- Taxes
- AI
- Software
- Technology
- Embedded Finance
- Fintech
- Financial Technology
- and Artificial Intelligence
Company Website: http://www.getapril.com
ASSUMPTION: April's focus on innovation and technology, combined with its mid-size structure, creates an environment that values agility, collaboration, and continuous learning.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of experience, expertise, and leadership in product marketing and communications.
Reporting Structure: The Senior Product Marketing & Communications Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Sales, and Client Success.
Work Arrangement: This role is remote-friendly, with flexible work arrangements and unlimited PTO.
Growth Opportunities:
- As a senior-level role, this position offers significant opportunities for career growth and leadership within the marketing function
- The company's rapid growth and expansion present opportunities for taking on additional responsibilities and advancing one's career
- April's focus on innovation and technology creates opportunities for professional development in emerging areas of marketing and fintech
ASSUMPTION: Given April's focus on growth and innovation, this role offers strong potential for career advancement and professional development.
🌍 Location & Work Environment
Office Type: April has offices in New York, NY, and Tel Aviv, Israel, but this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): 488 Madison Ave, New York, 10022, US; Totseret ha-Arets St 7, Tel Aviv-Yafo, IL
Geographic Context:
- New York, NY: April's headquarters is located in the heart of New York City, offering access to a vibrant tech scene, diverse talent pool, and numerous cultural attractions
- Tel Aviv, Israel: April's second office is located in Tel Aviv, a global tech hub with a strong focus on innovation and entrepreneurship
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: April's remote-friendly work environment and flexible hours create an inclusive and accommodating work culture that values work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Case study or project presentation, followed by Q&A
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Product marketing and communications expertise
- Cross-functional collaboration and communication skills
- Ability to balance strategic thinking with hands-on execution
- Cultural fit and alignment with April's mission and values
Application Tips:
- Highlight your experience with complex products and your ability to learn new platforms quickly
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and skills-based interview questions that focus on your problem-solving abilities and cross-functional collaboration
- Be ready to discuss your approach to market research and competitive analysis, as well as your experience with AI tools
ATS Keywords: Product Marketing, Lifecycle Marketing, Growth Marketing, Market Analysis, Pricing Strategies, Customer Journeys, Communication, Project Management, Collaboration, Research, Copywriting, Insights Analysis, Template Creation, Competitive Analysis, AI Tools, Onboarding
ASSUMPTION: April's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Braze (or similar marketing automation platforms)
- AI tools for market research, competitive analysis, and insights generation
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: April's use of AI tools and marketing automation platforms enables candidates to leverage cutting-edge technology in their day-to-day work.
👔 Cultural Fit Considerations
Company Values:
- Innovation: April values creativity, experimentation, and continuous learning
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual support
- Customer-centricity: April prioritizes the needs and preferences of its users, ensuring that its products and services deliver meaningful value
Work Style:
- Agile and adaptable: April's fast-paced, dynamic environment requires employees to be flexible, responsive, and comfortable with change
- Data-driven: The company values evidence-based decision-making and uses data to inform its strategies and tactics
- Cross-functional: April encourages collaboration and information-sharing across teams, fostering a holistic approach to problem-solving
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable with change and uncertainty?
- Are you skilled at balancing strategic thinking with hands-on execution, and can you manage multiple projects simultaneously?
- Do you have a strong customer focus, and are you committed to delivering meaningful value through your work?
ASSUMPTION: April's culture values innovation, collaboration, and customer-centricity, creating an environment that prioritizes agility, adaptability, and data-driven decision-making.
⚠️ Potential Challenges
- Working with complex products and learning new platforms quickly may present a steep learning curve for some candidates
- Balancing strategic thinking with hands-on execution may require strong time management and prioritization skills
- Collaborating with cross-functional teams may necessitate effective communication and conflict resolution skills
- Working in a fast-paced, dynamic environment may require adaptability and resilience in the face of change and uncertainty
ASSUMPTION: April's role as a senior-level position in a fast-growing fintech company presents unique challenges and opportunities for candidates with the right skills and experiences.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses primarily on B2C adoption marketing through partners, rather than direct-to-consumer marketing
- April's focus on tax planning and optimization sets it apart from other fintech companies, which may focus on areas such as payments, lending, or wealth management
- As a senior-level role, this position offers significant opportunities for career growth and leadership within the marketing function
ASSUMPTION: April's focus on tax planning and optimization, combined with its B2C adoption marketing strategy, differentiates this role from similar positions in other fintech companies.
📝 Sample Projects
- Developing onboarding flows and lifecycle communications to drive taxpayer adoption post-sale
- Conducting market research and competitive analysis to inform positioning, pricing, and go-to-market strategies
- Creating plug-and-play templates, playbooks, and marketing toolkits to help partners go live faster and market more effectively
ASSUMPTION: April's focus on tax planning and optimization, combined with its B2C adoption marketing strategy, presents unique project opportunities for candidates in this role.
❓ Key Questions to Ask During Interview
- How does April differentiate itself from other fintech companies, and how does this role contribute to that differentiation?
- Can you describe the typical workflow and collaboration process between the Product Marketing & Communications team and other cross-functional teams, such as Product, Sales, and Client Success?
- How does April support the professional development and growth of its employees, particularly in senior-level roles?
- Can you provide an example of a successful product marketing campaign or initiative at April, and what factors contributed to its success?
- How does April measure the success of its product marketing and communications efforts, and what key performance indicators (KPIs) does the company track?
ASSUMPTION: April's focus on tax planning and optimization, combined with its B2C adoption marketing strategy, presents unique interview questions for candidates in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on your experience with complex products and your ability to learn new platforms quickly
- Prepare for behavioral and skills-based interview questions that focus on your problem-solving abilities and cross-functional collaboration
- Be ready to discuss your approach to market research and competitive analysis, as well as your experience with AI tools
- Follow up with the hiring manager or HR team one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
