Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Trunk Tools, Inc.

🔹 Location: New York, NY; Austin, TX; San Francisco, CA

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (New York, Austin, San Francisco)

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market strategy for Trunk Tools' product suite
• Developing compelling narratives and messaging for AI agents and automation tools
• Driving adoption among various stakeholders in the construction industry
• Collaborating with cross-functional teams to ensure GTM alignment and readiness
• Conducting market and competitive intelligence to inform positioning and roadmap priorities

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and experience working with deskless workforces or field-first industries. Familiarity with AI, automation, or platform-based solutions is also beneficial.

📋 Key Responsibilities

✅ Lead and execute the go-to-market strategy for Trunk Tools' product suite, focusing on AI agents and automation tools

✅ Develop clear, differentiated messaging that articulates the value of Trunk Tools' AI platform and agents to construction and field-first teams

✅ Create persona-based content and positioning that resonates with both technical users and business stakeholders

✅ Own go-to-market planning and execution for new product launches, feature rollouts, and platform updates

✅ Partner with Product, Sales, and Customer Success to ensure GTM alignment and readiness across the organization

✅ Drive competitive and market intelligence to inform positioning and roadmap priorities

✅ Lead structured customer and market discovery to deeply understand buyer needs and product-market fit

✅ Translate insights into impactful marketing programs, product content, and roadmap input

✅ Create and manage sales enablement materials, including pitch decks, product one-pagers, demo scripts, and training sessions

✅ Collaborate with Growth and Content Marketing to develop product-focused campaigns, web pages, and thought leadership

✅ Ensure that product updates and new capabilities are clearly communicated and easily adopted by customers

✅ Define and track KPIs to measure launch effectiveness, feature adoption, and marketing impact

✅ Continuously iterate on messaging and programs based on performance data and customer feedback

ASSUMPTION: This role requires strong communication skills, a talent for storytelling and simplification, and the ability to collaborate across diverse stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in Product Marketing for B2B SaaS, ideally in high-growth or startup environments

Required Skills:

• Experience marketing to deskless workforces or field-first industries (e.g., construction, manufacturing, logistics)
• Experience marketing complex, technical products—preferably in AI, automation, or platform-based solutions
• Exceptional verbal and written communication skills with a talent for storytelling and simplification
• Proven success launching new products, driving adoption, and enabling customer-facing teams
• Ability to collaborate across diverse stakeholders—from engineering and product to marketing and sales
• Strong strategic thinking combined with operational execution and a bias for action
• Empathy for customers and an eagerness to improve how people work in the real world
• Familiarity with tools like JIRA, HubSpot, or equivalent for managing roadmaps and campaigns

Preferred Skills:

• Experience working in the construction industry or with construction technology
• Fluency in Spanish or another language commonly spoken in the construction industry

ASSUMPTION: Candidates with experience in construction or construction technology may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $170,000 per year (based on industry standards for a Senior Product Marketing Manager in the construction tech industry)

Benefits:

• Competitive salary and stock option equity packages
• 3 Medical Plans to choose from, including 100% covered option. Plus Dental and Vision Insurance!
• Learning & Growth stipend
• Flexible long-term work options (remote and hybrid)
• Free lunch provided in the office in NYC & Austin
• Unlimited PTO; We truly believe in work-life balance and that hard work should be balanced with time for rest and rejuvenation
• In-Person retreats throughout the year

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager in the construction tech industry. Actual compensation may vary based on factors such as experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on construction technology (ConTech)

Company Size: 51-200 employees. This size allows for a collaborative and agile work environment while still offering the resources and opportunities of a growing company.

Founded: 2021. Trunk Tools is a relatively new company with a strong focus on innovation and growth.

Company Description:

• Trunk Tools built the brain behind construction and is now automating the $13 trillion construction industry.
• The founding team has successfully built and deployed software in construction for 140k+ users, millions of users beyond the construction space, and worked on +$2 billion of built-environment projects.
• Trunk Tools is an exceptional team of serial entrepreneurs brought together by their shared mission: automating construction.

Company Specialties:

• construction
• labor productivity
• ConTech
• artificial intelligence
• AI
• construction management

Company Website: trunktools.com

ASSUMPTION: Trunk Tools is a dynamic and innovative company with a strong focus on growth and automation in the construction industry.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility for driving product adoption and market positioning.

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: Hybrid work arrangement with offices in New York, Austin, and San Francisco. Remote work is also an option.

Growth Opportunities:

• As Trunk Tools continues to grow, there will be opportunities for the Senior Product Marketing Manager to take on additional responsibilities and advance their career within the company.
• This role offers the chance to work on cutting-edge AI technology and make a significant impact on the construction industry.
• The company's focus on innovation and automation provides ample opportunities for professional growth and development.

ASSUMPTION: This role offers significant growth potential as Trunk Tools continues to expand its product suite and market presence.

🌍 Location & Work Environment

Office Type: Trunk Tools has offices in New York, Austin, and San Francisco, with a hybrid work arrangement that allows for remote work as well.

Office Location(s): New York, NY; Austin, TX; San Francisco, CA

Geographic Context:

• New York, NY: Trunk Tools' headquarters, offering a vibrant and dynamic work environment in the heart of the city's tech scene.
• Austin, TX: A growing tech hub with a strong focus on innovation and startup culture.
• San Francisco, CA: The epicenter of the tech industry, providing ample opportunities for networking and professional development.

Work Schedule: Flexible work schedule with a focus on results and outcomes rather than hours worked.

ASSUMPTION: Trunk Tools' hybrid work arrangement and office locations provide employees with the flexibility to work in an environment that best suits their needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the Head of Marketing to discuss the role's responsibilities and requirements
• Case study or project presentation to demonstrate the candidate's ability to develop compelling narratives and drive adoption
• Final interview with the CEO to discuss the company's mission and vision

Key Assessment Areas:

• Communication skills and ability to articulate complex ideas clearly and concisely
• Understanding of the construction industry and its unique challenges
• Ability to develop and execute go-to-market strategies for technical products
• Collaboration and teamwork skills, particularly in a cross-functional role
• Strategic thinking and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your experience with B2B SaaS marketing, deskless workforces, and technical products
• Prepare a case study or project presentation that demonstrates your ability to develop compelling narratives and drive adoption
• Research Trunk Tools' mission, values, and company culture to ensure a strong cultural fit
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Product Marketing, B2B SaaS, AI, Automation, Go-To-Market Strategy, Construction, Deskless Workforce, Field-First Industries, Technical Marketing, Collaboration, Communication, Storytelling, Data-Driven Optimization

ASSUMPTION: Trunk Tools' interview process is designed to assess the candidate's skills, experience, and cultural fit for the role. The company values strong communication, collaboration, and strategic thinking in its hiring process.

🛠️ Tools & Technologies

• JIRA for project management and roadmap tracking
• HubSpot for marketing automation and customer relationship management
• Slack for team communication and collaboration
• Google Workspace for productivity and collaboration
• Construction-specific software and tools for industry research and analysis

ASSUMPTION: Trunk Tools uses a combination of industry-standard and construction-specific tools to support its marketing and product development efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Trunk Tools is committed to pushing the boundaries of what's possible in construction technology
• Collaboration: Trunk Tools values a team-based approach to problem-solving and decision-making
• Customer-centricity: Trunk Tools prioritizes the needs and feedback of its customers in all aspects of its business
• Continuous learning: Trunk Tools encourages its employees to stay curious and seek out new opportunities for growth and development

Work Style:

• Trunk Tools values a flexible and results-driven work environment, with a focus on outcomes rather than hours worked
• The company encourages a healthy work-life balance and provides employees with the resources and support they need to succeed
• Trunk Tools fosters a culture of open communication and transparency, with regular check-ins and feedback sessions

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment where you're encouraged to take risks and push boundaries?
• Are you comfortable working in a cross-functional role and collaborating with diverse stakeholders?
• Do you have a strong understanding of the construction industry and its unique challenges?
• Are you able to develop and execute go-to-market strategies for complex, technical products?
• Do you prioritize customer feedback and use it to inform your decision-making and product development processes?

ASSUMPTION: Trunk Tools values a strong cultural fit with its employees and seeks candidates who align with its mission, values, and work style.

⚠️ Potential Challenges

• The construction industry can be highly competitive and dynamic, requiring the Senior Product Marketing Manager to stay up-to-date with market trends and competitor activities
• The role may require travel to construction sites and industry events, which can be demanding and time-consuming
• The Senior Product Marketing Manager must be able to balance the needs and priorities of various stakeholders, including customers, partners, and internal teams
• The role may require working with complex, technical products and industry-specific terminology, which can be challenging for candidates without relevant experience

ASSUMPTION: Trunk Tools is committed to supporting its employees in overcoming these challenges and providing them with the resources and training they need to succeed.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position requires a strong understanding of technical products and the construction industry
• Unlike many marketing roles, this position focuses on driving adoption among deskless workforces and field-first teams, rather than traditional office-based users
• This role offers the opportunity to work on cutting-edge AI technology and make a significant impact on the construction industry, which is a unique and exciting aspect of the position

ASSUMPTION: This role is unique in its focus on the construction industry and the use of AI technology to drive productivity and automation.

📝 Sample Projects

• Developing a go-to-market strategy for Trunk Tools' intelligent document processing and Q&A AI agents
• Creating a customer-focused campaign to drive adoption of Trunk Tools' automation tools among field crews and project managers
• Conducting market research to identify new opportunities for AI-driven productivity and safety improvements in the construction industry

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Senior Product Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for AI in construction and how this role fits into that strategy?
• How does Trunk Tools support the professional development and growth of its employees, particularly in a role like this one?
• What are the biggest challenges facing the construction industry today, and how is Trunk Tools addressing them through its products and services?
• How does Trunk Tools measure the success of its go-to-market strategies, and what metrics does the company use to track progress and inform decision-making?
• What is the company's approach to collaboration and cross-functional teamwork, particularly in a role like this one that involves working with multiple departments and stakeholders?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the industry, enabling them to make informed decisions about their application and career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with B2B SaaS marketing, deskless workforces, and technical products
• Prepare a case study or project presentation that demonstrates your ability to develop compelling narratives and drive adoption
• Research Trunk Tools' mission, values, and company culture to ensure a strong cultural fit
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.