📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Thomson Reuters
🔹 Location: Frisco, Texas, United States
🔹 Job Type: Hybrid (2-3 days in office)
🔹 Category: Software Development
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing executable strategies for long-term customer success
- Delivering new customer and market insights to influence stakeholders
- Spending significant time with customers and non-customers
- Collaborating with internal teams to drive alignment and completion of tactics
- Participating in longer range strategic thinking on product development priorities
- Truly understanding the voice of the customer to refine and clarify value propositions
- Driving product innovation in close partnership with multiple teams and functions
- Seeking out, analyzing, and synthesizing data to bring fresh insights
- Demonstrating and building expertise on key propositions and industry trends
- Making an impact by delivering sales enablement content that speaks to customers
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with various stakeholders.
📋 Key Responsibilities
✅ Developing and executing product marketing strategies that drive customer success and market growth
✅ Conducting customer and market research to inform product positioning and messaging
✅ Collaborating with cross-functional teams to define product requirements and roadmaps
✅ Creating and delivering sales enablement content that resonates with customers and drives adoption
✅ Monitoring and analyzing market trends and competitor activities to inform strategic decision-making
✅ Building and maintaining strong relationships with customers, partners, and internal stakeholders
ASSUMPION: This role involves a mix of strategic thinking, tactical execution, and cross-functional collaboration. Successful candidates will be comfortable working in a dynamic, ambiguous environment and be able to balance long-term projects with shorter-term operational initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field. An MBA is preferred.
Experience: 5+ years of experience in strategy consulting, product marketing, or a related discipline. Experience serving public agencies in the legal and risk industries is highly preferred.
Required Skills:
- Proven experience in developing and executing product marketing strategies
- Strong analytical skills and data-driven decision-making
- Excellent communication and presentation skills
- Ability to build and maintain effective relationships with stakeholders
- Familiarity with the legal and risk industries, specifically serving public agencies
- Proficient in the development of portfolio value propositions
- Ability to drive a cross-functional team to achieve material progress toward stated objectives
Preferred Skills:
- Experience with market research and customer segmentation
- Fluency in additional languages
- Experience with sales enablement tools and processes
ASSUMPTION: Successful candidates will have a strong understanding of commercial, competitive, technological, and strategic drivers and how they shape strategy. They will also be comfortable with ambiguity and have an appetite for testing and learning.
💰 Compensation & Benefits
Salary Range: $99,400 - $212,680 per year (based on location)
Benefits:
- Hybrid work model (2-3 days in the office)
- Flexible vacation and mental health days off
- Access to the Headspace app
- Retirement savings
- Tuition reimbursement
- Employee incentive programs
- Resources for mental, physical, and financial wellbeing
- Paid volunteer days off
- Pro-bono consulting opportunities
- Adoption and surrogacy assistance
- Employee stock purchase plan
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal equity considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on intelligent information, accounting, legal, tax, media, technology, news, audit, and artificial intelligence.
Company Size: 10,001+ employees
Founded: 1985 (as a result of the merger of The Thomson Corporation and Reuters Group)
Company Description:
- Provides trusted content and technology to professionals across legal, tax, accounting, compliance, government, and media
- Empowers professionals with data, intelligence, and solutions to make informed decisions
- Helps institutions in their pursuit of justice, truth, and transparency
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- Artificial Intelligence
Company Website: tr.com
ASSUMPTION: Thomson Reuters is a global company with a strong reputation for providing trusted, unbiased information to people all over the world. This role offers the opportunity to work in a dynamic, international environment and make a real-world impact.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Product Marketing.
Work Arrangement: Hybrid (2-3 days in the office)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the product marketing function
- Opportunities to work on high-impact projects and drive strategic initiatives
- possibility to transition into other roles within the organization, such as product management or general management
ASSUMPTION: This role offers significant opportunities for growth and development, both within the product marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days in the office)
Office Location(s): Frisco, Texas, United States
Geographic Context:
- Frisco is located in the Dallas-Fort Worth metropolitan area
- The cost of living in Frisco is generally lower than in major metropolitan areas like New York City or San Francisco
- The city offers a mix of urban and suburban living, with a variety of housing options and neighborhoods
Work Schedule: Full-time (40 hours per week), with flexible hours based on the hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Relationship-building and stakeholder management
- Industry knowledge and understanding of the legal and risk industries
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Be prepared to discuss your experience with strategy consulting, product marketing, or related disciplines
- Demonstrate your understanding of the legal and risk industries and how you can apply your skills to this role
- Prepare examples of your ability to develop and execute product marketing strategies, conduct market research, and drive sales enablement content
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Strategy Consulting, Product Marketing, Legal Industry, Risk Industry, Public Agencies, Customer Insights, Sales Enablement, Stakeholder Management, Data Analysis, Market Research
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and ability to build and maintain effective relationships with stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Salesforce
- Marketo
- Tableau
- Power BI
- Customer relationship management (CRM) software
- Project management tools (e.g., Asana, JIRA, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the project. Successful candidates will be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our customers
- Compete to win
- Challenge (Y)our thinking
- Act fast / Learn fast
- Stronger together
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Strategic and forward-thinking
- Comfortable with ambiguity and change
Self-Assessment Questions:
- How do you approach testing and learning in a dynamic, ambiguous environment?
- How do you balance long-term strategic thinking with shorter-term operational initiatives?
- How do you build and maintain effective relationships with stakeholders from diverse backgrounds and disciplines?
- How do you stay up-to-date with industry trends and competitor activities in the legal and risk industries?
ASSUMPTION: Successful candidates will be a strong cultural fit with the company's values and work style. They will be comfortable working in a dynamic, collaborative environment and be able to balance long-term strategic thinking with shorter-term operational initiatives.
⚠️ Potential Challenges
- Balancing long-term strategic projects with shorter-term operational initiatives
- Managing multiple stakeholders with competing priorities and perspectives
- Keeping up with industry trends and competitor activities in the legal and risk industries
- Working effectively in a hybrid work environment, balancing on-site collaboration with remote flexibility
- Adapting to changes in the market, customer needs, and company priorities
ASSUMPTION: These challenges are inherent to the role and require a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with stakeholders.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager in other industries, but with a focus on the legal and risk industries and public agencies
- Unlike other industries, the legal and risk industries are heavily regulated, requiring a strong understanding of compliance and regulatory requirements
- Career paths for this role may include advancing within the product marketing function or transitioning into other roles within the organization, such as product management or general management
ASSUMPTION: This role offers unique challenges and opportunities compared to similar roles in other industries. Successful candidates will have a strong understanding of the legal and risk industries and be able to apply their skills to this specific role.
📝 Sample Projects
- Developing a go-to-market strategy for a new product targeting public agencies in the legal and risk industries
- Conducting market research to inform product positioning and messaging for an existing product
- Creating and delivering sales enablement content that resonates with customers and drives adoption for a new product launch
- Monitoring and analyzing market trends and competitor activities to inform strategic decision-making for a product portfolio
ASSUMPTION: These sample projects illustrate the strategic, analytical, and tactical aspects of the role. Successful candidates will be able to demonstrate their ability to execute these types of projects and drive meaningful results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach innovation and staying ahead of industry trends?
- What is the company's approach to work-life balance and employee wellbeing?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture. They will also demonstrate your interest in the position and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on strategy consulting, product marketing, and the legal and risk industries
- Prepare examples of your ability to develop and execute product marketing strategies, conduct market research, and drive sales enablement content
- Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions
- If you are selected for the role, be prepared to complete a background check and provide any additional information required for onboarding
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
