Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Paper

🔹 Location: All North America - Remote

🔹 Job Type: Full-Time

🔹 Category: Education, E-Learning Providers

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning product messaging and positioning for GROW high-impact tutoring and AI solutions
• Creating compelling content that showcases customer success and drives action
• Collaborating cross-functionally to bring impact to life and drive results
• Working in a fast-paced startup environment with a mission-driven team

ASSUMPTION: This role requires a strong storyteller who can thrive in a fast-paced environment and has a deep understanding of the K-12 landscape and district decision-making process.

📋 Key Responsibilities

✅ Own GROW and AI solution messaging, positioning, and competitive differentiation

✅ Develop compelling content that showcases customer success: case studies, blog posts, social content, videos, and press announcements

✅ Create sales enablement materials including pitch decks, one-pagers, proof points, and deliver enablement trainings

✅ Build and manage evergreen email campaigns to support lead nurture, onboarding, engagement, upsell, and renewal

✅ Collaborate with Product, Sales, and Customer Success on product launches and customer communications for new features, program enhancements, and product updates

ASSUMPTION: This role requires exceptional writing skills, attention to detail, and the ability to collaborate and influence cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of marketing experience, including 3 years in B2B EdTech marketing and/or B2B product marketing

Required Skills:

• Deep understanding of the K-12 landscape and district decision-making process
• Exceptional writer with love for developing clear, compelling messaging
• Proven experience creating sales content, customer stories, and lifecycle campaigns
• Experience in fast-paced startup environments and comfort with ambiguity
• Able to collaborate and influence Product, Sales, Customer Success, etc.

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Spanish, French, or Mandarin

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and fluency in additional languages could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $136,000 - $160,000 USD or $124,000 - $147,000 CAD per year. Please note that the final offer amount is determined by multiple factors, including geographic location as well as candidate experience, and may vary from the amounts listed above.

Benefits:

• Competitive salary, benefits, equity, retirement plan, and more
• Monthly stipend to support the growth of your home office
• As part of a remote and distributed company, the flexibility to work from where you thrive
• Unlimited access to tutoring and educational support for children of Paper employees

Working Hours: Full-time, typically 40 hours per week, with flexibility for a remote worker

ASSUMPTION: The salary range provided is an estimate based on the company's size and industry standards for a Senior Product Marketing Manager role. The final offer may vary based on candidate experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Paper is a leading provider of student support services, offering a range of solutions including 24/7 tutoring, writing feedback, math practice, career and college readiness, and AI solutions. They partner with K-12 districts to extend the reach of every educator and help every learner thrive.

Company Size: Paper has 1,001-5,000 employees, providing a large and diverse work environment.

Founded: Paper was founded in 2014 and is headquartered in Montreal, Quebec, with additional offices in Las Vegas, Nevada.

Company Description:

• Paper is reimagining student support by partnering with K-12 districts to extend the reach of every educator
• They offer a range of solutions, including 24/7 tutoring, writing feedback, math practice, career and college readiness, and AI solutions
• Trusted by 500+ districts across 40 states, and backed by investors IVP, Sapphire Ventures, Framework Capital, Reach Capital, and more

Company Specialties:

• Education
• Personalized Learning
• Educational Support System
• tutoring
• e-learning
• edtech
• essay review
• academic support
• student support
• homework help
• math help
• english help
• teacher support
• distance learning
• remote learning
• 24/7 tutoring
• teacher assistants
• Spanish help
• French help
• Mandarin help
• education technology
• ed tech
• science help
• private tutoring
• virtual tutoring
• and essay review

Company Website: paper.co

ASSUMPTION: Paper's mission and values are centered around equity in education and helping every learner thrive. This is reflected in their commitment to creating an inclusive environment for all employees.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a senior-level position with significant responsibility and influence.

Reporting Structure: This role reports directly to the Director of Marketing and may have supervisory responsibilities for junior marketing team members.

Work Arrangement: This role is remote-friendly, with the flexibility to work from any geography in the US or Canada.

Growth Opportunities:

• As Paper continues to grow, there may be opportunities for the right candidate to take on additional responsibilities or move into a management role
• The company's focus on continuous learning and professional development provides opportunities for employees to expand their skills and advance their careers
• Working in a fast-paced startup environment offers the chance to gain experience in various aspects of marketing and make a significant impact on the company's growth

ASSUMPTION: While not explicitly stated, Paper's commitment to continuous learning and professional development suggests that there may be opportunities for growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the flexibility to work from any geography in the US or Canada

Office Location(s): Montreal, Quebec, and Las Vegas, Nevada

Geographic Context:

• Paper's remote-friendly work environment allows employees to work from any location in the US or Canada, providing flexibility and the opportunity to live and work in a location that suits their personal preferences
• The company's headquarters in Montreal, Quebec, offers a vibrant and multicultural city with a strong focus on education and technology
• Paper's additional office in Las Vegas, Nevada, provides access to a dynamic and growing tech industry in the southwestern United States

Work Schedule: Full-time, typically 40 hours per week, with flexibility for a remote worker

ASSUMPTION: Paper's remote-friendly work environment and flexible work schedule provide employees with the opportunity to balance their personal and professional lives while still meeting the demands of the role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and experience
• Writing and communication skills
• Collaboration and teamwork
• Problem-solving and critical thinking
• Cultural fit and alignment with Paper's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with B2B EdTech marketing and your understanding of the K-12 landscape
• Demonstrate your ability to create clear, compelling messaging and tell engaging stories
• Showcase your experience working in fast-paced startup environments and your comfort with ambiguity

ATS Keywords: Product Marketing, B2B Marketing, K-12 Education, Storytelling, Sales Enablement, Content Creation, Collaboration, Attention to Detail, EdTech, E-Learning, Educational Support System, Tutoring, Writing Feedback, Math Practice, Career Readiness, AI Solutions

ASSUMPTION: Paper's interview process is designed to assess candidates' marketing expertise, communication skills, and cultural fit. Applicants should be prepared to discuss their experience and accomplishments in detail and provide specific examples of their work.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: While not explicitly stated, Paper's use of marketing automation tools and other technologies is implied by the role's responsibilities and required skills.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Paper is committed to helping every learner thrive and believes that education is the key to unlocking opportunity
• Ownership: Paper's team members are empowered to take ownership of their roles and make a significant impact on the company's growth
• Velocity: Paper values speed and agility, allowing the company to move quickly and adapt to changing market conditions
• Continuous Learning: Paper fosters a culture of continuous learning and professional development, encouraging employees to expand their skills and knowledge

Work Style:

• Collaborative: Paper's team members work closely together to bring impact to life and drive results
• Adaptable: Paper's fast-paced startup environment requires employees to be comfortable with ambiguity and able to adapt to changing priorities and demands
• Data-driven: Paper uses data and analytics to inform decision-making and measure the impact of its solutions

Self-Assessment Questions:

• Do you share Paper's commitment to helping every learner thrive and believe that education is the key to unlocking opportunity?
• Are you comfortable working in a fast-paced startup environment and able to adapt to changing priorities and demands?
• Do you have strong writing and communication skills and the ability to create clear, compelling messaging?
• Are you a collaborative team player who thrives on working with cross-functional teams to bring impact to life?

ASSUMPTION: Paper's company values and work style provide a framework for assessing candidates' cultural fit and alignment with the company's mission and goals.

⚠️ Potential Challenges

• Working in a fast-paced startup environment can be challenging and may require long hours and tight deadlines
• The role may require travel for conferences, events, or customer meetings
• The role may involve working with sensitive customer data and information, requiring a high degree of confidentiality and discretion
• The role may require working with diverse stakeholders, including district leaders, educators, and parents, each with their own unique needs and perspectives

ASSUMPTION: While not explicitly stated, the role's responsibilities and required skills suggest that there may be challenges related to working in a fast-paced startup environment, handling sensitive customer data, and working with diverse stakeholders.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a deep understanding of the K-12 landscape and district decision-making process
• While the role is focused on B2B marketing, it also involves creating engaging content for a consumer audience, including students, parents, and educators
• This role offers the opportunity to work in a fast-paced startup environment with a mission-driven team, providing a unique blend of challenges and rewards

ASSUMPTION: This role is unique in its focus on B2B marketing within the K-12 education sector and offers a blend of challenges and rewards that set it apart from similar roles in other industries.

📝 Sample Projects

• Developing a case study highlighting the impact of Paper's GROW high-impact tutoring on student outcomes in a partner district
• Creating a series of blog posts showcasing the benefits of Paper's AI solutions for educators and administrators
• Designing a sales enablement deck that highlights the key features and benefits of Paper's suite of student support services

ASSUMPTION: These sample projects are designed to illustrate the types of content and initiatives that the successful candidate might be expected to develop and execute in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for product launches and customer communications, and how this role fits into that process?
• How does Paper support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign that Paper has executed, and what role this position played in its development and execution?
• How does Paper measure the impact of its marketing efforts, and what key performance indicators (KPIs) does the company track?
• What opportunities are there for growth and advancement within the marketing team, and how has Paper supported the career development of its marketing team members in the past?

ASSUMPTION: These key questions are designed to help applicants better understand the role's responsibilities, the company's marketing strategy, and the opportunities for growth and development within the marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your experience with B2B EdTech marketing and your understanding of the K-12 landscape
• Prepare for your interviews by practicing your storytelling skills and demonstrating your ability to create clear, compelling messaging
• Follow up with the hiring manager after your interviews to express your interest in the role and reiterate your qualifications
• If you are offered the position, consider negotiating your salary and benefits package to ensure that it meets your expectations and aligns with industry standards

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.