Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Maybern

🔹 Location: New York, NY, United States

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-07-03

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Hybrid work arrangement)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new products and features
• Creating clear and compelling product messaging and positioning
• Collaborating with cross-functional teams to ensure successful product launches
• Conducting market and competitive research to inform product strategy

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing, with a focus on enterprise or technical buyers. Experience in fintech or infrastructure software is a plus.

📋 Key Responsibilities

✅ Partner with Product, Sales, and Customer Success to plan and execute go-to-market launches for new features and products

✅ Build and maintain core product marketing assets such as decks, one-pagers, talk tracks, and ROI calculators

✅ Support enablement for Sales and CS teams by delivering product narratives, launch overviews, and objection handling guides

✅ Own positioning and messaging for key product areas, buyer personas, and feature sets

✅ Conduct customer, competitive, and market research to inform messaging development

ASSUMPTION: This role involves frequent collaboration with various teams, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years of experience in B2B product marketing at a SaaS company, ideally in fintech or infrastructure software

Required Skills:

• Proven ability to translate complex products into compelling, customer-facing narratives
• Strong written and verbal communication skills
• Excellent project management skills
• Ability to execute in a fast-paced, startup environment

Preferred Skills:

• Experience in fintech, fund services, or selling into private markets / CFO functions
• Familiarity with enterprise or technical buyers (finance leaders, operations teams, or data-oriented personas)

ASSUMPTION: Candidates with a background in B2B marketing and a strong understanding of enterprise or technical buyers will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $150,000 per year (Based on industry standards for mid-senior level roles in NYC)

Benefits:

• Comprehensive healthcare benefits (medical, dental, vision - 100% covered by Maybern)
• Health savings accounts
• Paid parental leave
• Flexible schedule (unlimited PTO / sick leave, WFH as needed)
• 401k

Working Hours: Full-time (40 hours per week), with flexible scheduling options

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level roles in the NYC area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on private fund management software

Company Size: Small (11-50 employees), fostering a collaborative and agile work environment

Founded: 2021, with a strong focus on modernizing private market fund management

Company Description:

• Maybern unifies financial and operational fund data into a singular platform to power accurate and standardized reporting
• Empowers fund CFOs to transform their teams into strategic business leaders
• Works with a broad range of private market players, including Private Equity, Growth Equity, Private Credit, and Real Estate Investment Funds

Company Specialties:

• Private fund management software
• Fund accounting and administration
• Real-time insights and data-driven decision-making

Company Website: maybern.com

ASSUMPTION: Maybern's focus on modernizing private fund management and empowering CFOs sets it apart in the financial services industry.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth as the company expands

Reporting Structure: This role reports directly to the CEO and works closely with Product, Sales, and Customer Success teams

Work Arrangement: Hybrid (on-site in NYC with flexible remote work options)

Growth Opportunities:

• As Maybern grows, there will be opportunities for the Senior Product Marketing Manager to take on additional responsibilities and expand their team
• This role offers the chance to shape the go-to-market strategy for a cutting-edge financial technology company
• Maybern's focus on employee development and growth provides ample opportunities for professional advancement

ASSUMPTION: The Senior Product Marketing Manager will play a critical role in Maybern's growth and success, with ample opportunities for professional development and advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in downtown Manhattan

Office Location(s): 598 Broadway, 4th Floor, New York, NY 10012, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
• The office is conveniently located near public transportation, with easy access to major subway lines and bus routes
• The surrounding neighborhood is home to various retail stores, restaurants, and parks

Work Schedule: Standard business hours (9:00 AM - 5:00 PM ET) with flexible scheduling options

ASSUMPTION: Maybern's office location in downtown Manhattan provides easy access to public transportation and numerous amenities, fostering a convenient and enjoyable work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the CEO and other team members
• Case study or project presentation (if applicable)
• Final decision and offer

Key Assessment Areas:

• Communication and presentation skills
• Product marketing experience and expertise
• Alignment with Maybern's mission and values
• Problem-solving and critical thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Maybern's products and the private fund management industry
• Prepare for behavioral and situational interview questions that focus on your marketing experience and achievements

ATS Keywords: Product Marketing, Go-to-Market Strategy, Messaging Development, Cross-Functional Collaboration, Market Research, Competitive Analysis, Project Management, Communication, Technical Knowledge, Results-Oriented, Adaptability, Sales Enablement, Customer Success, Enterprise Sales, B2B Marketing

ASSUMPTION: Maybern's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to drive results and contribute to the company's growth.

🛠️ Tools & Technologies

• Marketo or similar marketing automation platforms
• Salesforce or other CRM systems
• Google Workspace (G Suite) for collaboration and productivity
• Project management tools such as Asana, Trello, or Jira

ASSUMPTION: Maybern uses industry-standard marketing and project management tools to streamline workflows and facilitate collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and meeting the needs of our customers
• Collaborative: Work together to achieve common goals and drive success
• Innovative: Continuously seek new ways to improve and disrupt the status quo

Work Style:

• Agile and adaptable, with a focus on results and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on open communication and cross-functional collaboration
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment, and are you comfortable with ambiguity and change?
• Are you able to work effectively with cross-functional teams, and do you enjoy collaborating with others to achieve common goals?
• Do you have a strong understanding of the private fund management industry, and are you passionate about driving innovation in this space?

ASSUMPTION: Maybern's culture values adaptability, collaboration, and innovation, with a strong focus on driving results and continuous improvement.

⚠️ Potential Challenges

• Maybern is a growing company, and the Senior Product Marketing Manager may face challenges related to limited resources and prioritization
• The private fund management industry is complex and evolving, requiring a strong understanding of the market and its players
• This role may involve frequent travel to meet with clients and attend industry events
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members

ASSUMPTION: The Senior Product Marketing Manager will need to be adaptable and resourceful in the face of challenges, with a strong focus on driving results and overcoming obstacles.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses specifically on the enterprise and strategic market, with a strong emphasis on CFO, controller, and fund operations personas
• Maybern's focus on private fund management sets it apart from other financial technology companies, with a unique value proposition and target market
• This role offers the opportunity to shape the go-to-market strategy for a cutting-edge financial technology company, with ample opportunities for professional growth and development

ASSUMPTION: The Senior Product Marketing Manager role at Maybern is unique, with a strong focus on the enterprise market and a unique value proposition in the private fund management industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including messaging, positioning, and launch materials
• Conducting market research and competitive analysis to inform product strategy and messaging
• Creating and delivering sales enablement materials, such as product narratives, launch overviews, and objection handling guides

ASSUMPTION: The Senior Product Marketing Manager will be involved in a wide range of projects, from go-to-market strategy and execution to sales enablement and market research.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does Maybern support the professional development and growth of its employees?
• What are the biggest challenges facing the private fund management industry, and how does Maybern address them?
• How does Maybern measure the success of its product marketing efforts, and what metrics does the company track?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your understanding of Maybern's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your marketing experience and achievements
• Research Maybern's products and the private fund management industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.