📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Cynomi
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Product Marketing
🔹 Date Posted: 2025-07-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Israel, UK, US)
🚀 Job Overview
Key aspects of this role include:
- Defining product messaging and positioning
- Leading go-to-market plans and product launches
- Supporting sales and partners with enablement tools
- Contributing to content strategy
- Collaborating with cross-functional teams
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong background in product marketing within the B2B cybersecurity space, with a focus on the MSP market.
📋 Key Responsibilities
✅ Lead product marketing plans and activities
✅ Develop product messaging, positioning, and value differentiation
✅ Establish and implement standardized processes and frameworks
✅ Support sales enablement and partner enablement efforts
✅ Oversee product launches, from planning through execution
✅ Lead intelligence efforts including competitive analysis, market research, and working with analysts
✅ Develop thought leadership and educational content
✅ Collaborate cross-functionally with Marketing, Product, Sales, and Partner Enablement
ASSUMPTION: This role involves a wide range of responsibilities, requiring the candidate to wear multiple hats and adapt to different situations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years in product marketing in B2B cybersecurity (preferably SaaS), with 2+ years of experience working with the MSP market
Required Skills:
- Proven experience in leading successful messaging, content creation, sales enablement efforts, and product launches
- Demonstrate ability to incorporate AI technologies into product marketing workflows and decision-making
- Strong storytelling, analytical, technical, and cross-functional collaboration skills
Preferred Skills:
- Understanding of compliance frameworks (like NIST, ISO, SOC2)
- Experience managing a product marketing team
- Partner enablement experience
- Background in writing or managing technical content
- Familiarity with positioning emerging technologies
- Experience working in a startup or fast-paced, high-growth environment
ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in B2B cybersecurity product marketing and experience working with MSPs will be most successful.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Product Marketing Manager with 7+ years of experience in B2B cybersecurity)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible time off
- Professional development opportunities
- Company-sponsored events and team-building activities
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 51-200 employees (Mid-sized)
Founded: 2021
Company Description:
- Cynomi is a fast-growing startup that provides an AI-powered, automated vCISO platform for MSSPs and consulting firms
- The platform enables service providers to offer vCISO services at scale without scaling their existing resources
- Cynomi's multi-tenant platform generates risk and compliance assessments, security policies, remediation plans, task management tools, and customer-facing reports
Company Specialties:
- AI-powered vCISO platform
- Multi-tenant security and compliance solutions
- Services for MSSPs and consulting firms
Company Website: www.cynomi.com
ASSUMPTION: Cynomi's focus on AI and automation sets it apart in the cybersecurity industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Hybrid (Israel, UK, US) - Flexible, with a focus on results and collaboration
Growth Opportunities:
- Potential to manage a team as the company grows
- Expansion into new markets and product lines
- Professional development opportunities within the marketing department
ASSUMPTION: This role offers significant growth potential as Cynomi continues to expand its offerings and customer base.
🌍 Location & Work Environment
Office Type: Hybrid (Israel, UK, US)
Office Location(s): Israel, UK, US
Geographic Context:
- Israel: Vibrant tech industry, startup ecosystem, and cultural diversity
- UK: Established tech hub, strong cybersecurity industry, and access to European markets
- US: Large market, diverse customer base, and strategic partnerships
Work Schedule: Flexible, with a focus on results and collaboration. Core hours may vary by location.
ASSUMPTION: The hybrid work arrangement allows for flexibility and collaboration, with opportunities to work from multiple locations and engage with diverse teams.
💼 Interview & Application Insights
Typical Process:
- Phone/Video screen with the Hiring Manager
- Technical assessment or case study
- On-site or virtual interview with cross-functional stakeholders
- Final interview with the VP of Marketing
Key Assessment Areas:
- Product marketing experience and expertise
- Understanding of the cybersecurity and MSP markets
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience in B2B cybersecurity product marketing and working with MSPs
- Demonstrate your ability to incorporate AI technologies into product marketing workflows
- Showcase your storytelling, analytical, technical, and cross-functional collaboration skills
- Tailor your resume and cover letter to emphasize your fit for this role and company
ATS Keywords: Product Marketing, Cybersecurity, MSP, Sales Enablement, Market Research, Competitive Analysis, Content Creation, AI Technologies, Cross-Functional Collaboration, Storytelling, Analytical Skills, Technical Skills
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Suite
- Asana
- Slack
ASSUMPTION: The tools listed are subject to change and may be updated based on the company's evolving needs and technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Growth mindset
Work Style:
- Results-driven
- Flexible and adaptable
- Strong communicator and team player
- Proactive and self-motivated
- Continuously learning and improving
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and technologies in cybersecurity and product marketing?
- Can you provide an example of a time when you had to adapt your messaging or positioning strategy due to market changes or competitive pressures?
- How do you approach collaborating with cross-functional teams to achieve shared goals?
ASSUMPTION: Cynomi values candidates who are passionate about innovation, customer-centric, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Balancing strategic thinking with hands-on execution
- Keeping up with the fast-paced, ever-evolving cybersecurity landscape
- Managing multiple stakeholders and competing priorities
- Adapting to a hybrid work environment and collaborating effectively with remote teams
ASSUMPTION: These challenges can be overcome by a strong, adaptable candidate with a growth mindset and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a deep understanding of the MSP market and the ability to incorporate AI technologies into product marketing workflows
- Cynomi's focus on AI and automation sets it apart in the cybersecurity industry, offering unique opportunities for growth and innovation
- This role offers significant growth potential as Cynomi continues to expand its offerings and customer base
ASSUMPTION: Candidates should be prepared to differentiate this role from other product marketing positions and highlight the unique opportunities it offers.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-driven cybersecurity product
- Conducting competitive analysis and market research to inform product positioning and messaging
- Creating sales enablement materials, such as battle cards, case studies, and product demos
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to balance strategic thinking with hands-on execution and adapt to the unique challenges of this role.
❓ Key Questions to Ask During Interview
- How does Cynomi plan to expand its offerings and customer base in the coming years?
- Can you describe the company's approach to cross-functional collaboration and how this role fits into that structure?
- How does Cynomi support the professional development and growth of its employees?
- What are the biggest challenges facing the cybersecurity industry, and how is Cynomi positioned to address them?
- How does Cynomi foster a culture of innovation and continuous learning?
ASSUMPTION: These questions are designed to help the candidate better understand the company's vision, culture, and growth opportunities, as well as the specific challenges and expectations of this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B cybersecurity product marketing and working with MSPs
- Prepare for the interview by researching Cynomi's products, market position, and company culture
- Be ready to discuss your approach to incorporating AI technologies into product marketing workflows
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
