Senior Product Marketing Manager, Agents and AI Products

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager, Agents and AI Products

🔹 Company: Workato

🔹 Location: Palo Alto, California

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving product marketing for Workato’s AI and Agentic Products
• Developing GTM strategy and cross-functional collaboration
• Crafting compelling messaging and positioning
• Enabling sales and marketing teams with tools and content
• Managing product launches and campaigns

ASSUMPTION: This role requires a strong understanding of AI technologies and enterprise marketing, as well as experience working in a fast-paced startup environment.

📋 Key Responsibilities

✅ Positioning and Messaging: Translate technical product features into unique positioning and differentiation. Build customer personas and craft compelling, precision messaging.

✅ Enablement: Build and operationalize training and enablement for sales and marketing teams. Equip them with tools and content to accelerate deals and revenue.

✅ Use Cases: Work closely with product teams to define and quantify the impact of new use cases that enable enterprises to transform their business and drive productivity with the power of AI agents.

✅ GTM Campaigns: Collaborate with segment marketing and demand generation teams to build focused campaigns that generate pipeline and accelerate revenue.

✅ Product Launches: Plan and drive the execution of agentic product announcements. Collaborate cross-functionally to ensure product launches achieve marketing and sales pipeline goals.

ASSUMPTION: This role requires strong project management skills and the ability to work cross-functionally with both technical and GTM teams.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, or a related field. MBA is a plus.

Experience: 10 years of product marketing experience at a technology company

Required Skills:

• Technical background with a deep understanding of emerging AI technologies
• Experience working at a fast-paced startup
• Experience marketing technical AI and agentic products to enterprise customers
• Experience marketing to both CIO and line of business audiences
• Strong project management skills
• Ability to work cross-functionally with various teams

Preferred Skills:

• Experience with enterprise integration and automation software
• Familiarity with Workato’s products and services

ASSUMPTION: While not explicitly stated, having experience with enterprise integration and automation software, and familiarity with Workato’s products, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $155,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Benefits
• Perks
• Equity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an AI-estimate based on the role, experience level, and location. Actual salary may vary based on company policy and individual performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically enterprise integration and automation

Company Size: 501-1,000 employees. This size allows for a dynamic work environment with ample opportunities for growth and collaboration.

Founded: 2013. Workato has been growing steadily and has established itself as a leader in its industry.

Company Description:

• Empowers enterprises to transform their business operations by orchestrating business processes end-to-end and operationalizing AI across the entire organization
• Designed with best-in-class security and governance, scalability, performance, and availability
• Trusted by over 20,000 of the world's top brands, including Broadcom, Intuit, and Box

Company Specialties:

• Integration
• Workflow Automation
• Business Process Automation
• App Integration
• Cloud App Integration
• Ground App Integration
• Enterprise Integration
• Citizen Development
• No Code Integration
• Automation
• Intelligent Automation
• Artificial Intelligence
• Enterprise Web
• Information Technology
• Generative AI

Company Website: http://www.workato.com

ASSUMPTION: Workato is a well-established company with a strong focus on innovation and growth. Its specialties reflect its commitment to enterprise integration and automation, with a particular emphasis on AI technologies.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence

Reporting Structure: This role reports directly to the VP of Product Marketing and works cross-functionally with various teams, including product, sales, marketing, engineering, and more.

Work Arrangement: Remote OK, with the option to work from the company's offices in Palo Alto, California, or other locations worldwide.

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands
• Opportunity to work on cutting-edge AI technologies and drive enterprise adoption
• Chance to collaborate with and learn from industry experts and thought leaders

ASSUMPTION: This role offers significant growth opportunities, both within the marketing department and across the company as a whole.

🌍 Location & Work Environment

Office Type: Workato has multiple offices worldwide, with a headquarters in Palo Alto, California

Office Location(s): Palo Alto, California; Singapore; New York, NY; Muntinlupa, Philippines; Tokyo, Japan; Barcelona, Spain; Denver, Colorado; Chicago, Illinois

Geographic Context:

• Palo Alto, California: A tech hub with a vibrant startup scene and a high cost of living
• Other locations: Offer a mix of urban and suburban environments, with varying costs of living and cultural experiences

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: Workato's global presence offers employees the opportunity to work in diverse locations and experience different cultures. The flexible work schedule allows for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with cross-functional team members
• Final interview with the VP of Product Marketing
• Background check and offer extension

Key Assessment Areas:

• Technical knowledge of AI technologies and enterprise marketing
• Cross-functional collaboration and project management skills
• Ability to craft compelling messaging and positioning
• Alignment with Workato's company values and culture

Application Tips:

• Highlight relevant experience with AI technologies and enterprise marketing
• Tailor your resume and cover letter to emphasize your technical skills and marketing expertise
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work cross-functionally
• Research Workato's products and services to demonstrate your understanding of the company and its offerings

ATS Keywords: AI, enterprise marketing, product marketing, GTM strategy, cross-functional collaboration, messaging, positioning, enablement, campaign management, product launches, enterprise integration, automation, AI technologies

ASSUMPTION: Workato's interview process is designed to assess candidates' technical skills, marketing expertise, and cultural fit. By tailoring your application and preparing for the interview, you can increase your chances of success.

🛠️ Tools & Technologies

• Workato's enterprise integration and automation platform
• AI technologies, including natural language processing (NLP) and machine learning (ML)
• Marketing automation tools, such as HubSpot or Marketo
• Project management tools, such as Asana or Trello
• Collaboration tools, such as Slack or Microsoft Teams

ASSUMPTION: While not explicitly stated, familiarity with Workato's enterprise integration and automation platform, as well as relevant marketing automation and project management tools, would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Workato values innovation and encourages employees to think outside the box and challenge the status quo
• Customer-centric: Workato prioritizes customer success and ensures that its products and services meet the needs of its customers
• One team, one dream: Workato fosters a collaborative and inclusive work environment where everyone's ideas are valued

Work Style:

• Dynamic and fast-paced: Workato operates in a rapidly changing environment and requires employees to be adaptable and responsive
• Cross-functional: Workato encourages collaboration and information sharing across departments and teams
• Customer-focused: Workato prioritizes customer success and ensures that its products and services meet the needs of its customers

Self-Assessment Questions:

• Do I have a deep understanding of AI technologies and enterprise marketing?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I thrive in a collaborative, cross-functional work environment?
• Am I passionate about driving customer success and ensuring that products and services meet customer needs?

ASSUMPTION: Workato values innovation, customer-centricity, and collaboration. Candidates who are comfortable working in a dynamic, cross-functional environment and are passionate about driving customer success will thrive at Workato.

⚠️ Potential Challenges

• Working with complex AI technologies and enterprise integration software may require a steep learning curve
• Balancing multiple priorities and managing cross-functional teams may be challenging at times
• Workato's fast-paced environment may require employees to adapt quickly to changes and new initiatives
• Competition for talent in the tech industry may make it challenging to attract and retain top talent

ASSUMPTION: While Workato offers numerous opportunities for growth and success, candidates should be prepared to face potential challenges related to the complexity of the technology, the fast-paced work environment, and competition for talent.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a deep understanding of AI technologies and enterprise integration software
• Workato's focus on innovation and customer-centricity sets it apart from other companies in the enterprise integration and automation space
• This role offers significant growth opportunities and the chance to work with cutting-edge AI technologies, making it an attractive option for experienced product marketers looking to advance their careers

ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on AI technologies and enterprise integration software sets it apart. Candidates should consider their interest in AI technologies and enterprise marketing when comparing this role to similar opportunities.

📝 Sample Projects

• Developing messaging and positioning for a new AI-driven agentic product
• Collaborating with product teams to define and quantify the impact of new use cases for enterprise customers
• Planning and executing a product launch campaign for an upcoming agentic product announcement

ASSUMPTION: These sample projects reflect the key responsibilities of the Senior Product Marketing Manager role and provide insight into the types of initiatives candidates can expect to work on at Workato.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap for Workato's AI and Agentic Products?
• How does Workato's product marketing team collaborate with other departments, such as product, sales, and engineering?
• What are the biggest challenges facing Workato's AI and Agentic Products, and how can this role help address them?
• How does Workato support the professional development and growth of its employees?
• What is the company's long-term vision for its AI and Agentic Products, and how does this role contribute to that vision?

ASSUMPTION: Asking these questions during the interview will help candidates better understand the role, the company, and its long-term goals. This will also demonstrate their interest in and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with AI technologies and enterprise marketing
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work cross-functionally
• Research Workato's products and services to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.