📌 Core Information
📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Thomson Reuters
🔹 Location: Eagan, MN; Ann Arbor, MI; Frisco, TX; McLean, VA
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2-3 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing executable strategies for long-term customer success
- Delivering new customer and market insights to influence stakeholders
- Spending significant time with customers and non-customers
- Collaborating with internal teams to drive alignment and completion of tactics
- Participating in longer range strategic thinking on product development priorities
- Truly understanding the voice of the customer to refine and clarify value propositions
- Driving product innovation in close partnership with multiple teams and functions
- Seeking out, analyzing, and synthesizing data to bring fresh insights
- Demonstrating and building expertise on key propositions and industry trends
- Making an impact by delivering sales enablement content that speaks to customers
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with various stakeholders.
📋 Key Responsibilities
✅ Develop executable strategies that take advantage of current strengths and position the business for long-term customer success
✅ Deliver new customer and market insights to influence key stakeholders and drive new courses of action
✅ Spend significant time with customers and non-customers to understand their needs and preferences
✅ Effectively partner and collaborate with a variety of internal stakeholders to drive alignment to strategies and completion of corresponding tactics
✅ Participate in longer range strategic thinking on product development priorities to meet the needs of various customers
✅ Truly understand the voice of the customer to refine and clarify value propositions to specific personas / use cases / customer types / etc.
✅ Drive product innovation in close partnership with multiple teams and functions
✅ Seek out, analyze, and synthesize data, both internal and external, to bring fresh insights
✅ Demonstrate and build expertise on key propositions and industry trends; be viewed as a thought leader in the risk and fraud space
✅ Make an impact by delivering sales enablement content that speaks to customers
ASSUMPTION: The ideal candidate will have experience working with public sector agencies and be comfortable with both long-term strategic projects and shorter-term operational initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field. An MBA is preferred.
Experience: 5+ years of experience in strategy consulting, product marketing, or a related discipline. Experience working with public sector agencies is highly preferred.
Required Skills:
- Proven experience in developing and executing product marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Ability to work effectively in a matrixed organization
- Familiarity with the legal and risk industries, specifically serving public agencies
Preferred Skills:
- Experience with customer segmentation and targeting
- Fluency in SQL or other data analysis tools
- Knowledge of marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Candidates should have a strong understanding of commercial, competitive, technological, and strategic drivers and how they shape strategy.
💰 Compensation & Benefits
Salary Range: $114,520 - $212,680 for eligible office locations (New York City, San Francisco, Los Angeles, Irvine, CA; McLean, VA; Washington, DC). For other eligible US locations, the range is $99,400 - $184,600.
Benefits:
- Hybrid work model (2-3 days in the office)
- Flexible and supportive workplace policies (Flex My Way)
- Career development and growth opportunities
- Industry-competitive benefits (health, dental, vision, disability, life insurance, 401k plan, etc.)
- Mental health days off and resources
Working Hours: 40 hours per week
ASSUMPTION: The salary range is based on location and experience level, with industry-standard benefits included.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees
Founded: 1981 (as a public company)
Company Description:
- Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions.
- Serves professionals across legal, tax, accounting, compliance, government, and media.
- Combines highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions.
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- and Artificial Intelligence
Company Website: tr.com
ASSUMPTION: Thomson Reuters is a global business that relies on the unique backgrounds, perspectives, and experiences of all employees to deliver on its business goals.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Head of Product Marketing or a similar role.
Work Arrangement: Hybrid (2-3 days in the office)
Growth Opportunities:
- Potential to advance to a director or management role within the product marketing function
- Opportunities to work on high-impact projects and drive significant business results
- Possibility to gain experience in a global organization and work with diverse teams
ASSUMPTION: The ideal candidate will be comfortable with ambiguity and have an appetite for testing and learning.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days in the office)
Office Location(s): Eagan, MN; Ann Arbor, MI; Frisco, TX; McLean, VA
Geographic Context:
- Eagan, MN: A suburb of Minneapolis-St. Paul, offering a mix of urban and suburban living
- Ann Arbor, MI: A city known for its vibrant arts and culture scene, as well as its proximity to Detroit
- Frisco, TX: A rapidly growing city in the Dallas-Fort Worth metroplex, offering a mix of urban and suburban living
- McLean, VA: A suburb of Washington, D.C., with a mix of urban and suburban living
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: Each location offers a unique blend of urban and suburban living, with access to cultural attractions and outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional teams
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving
- Data analysis and interpretation
- Communication and stakeholder management
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Thomson Reuters and the legal and risk industries to demonstrate your knowledge and enthusiasm
- Practice common product marketing interview questions and brush up on industry trends
ATS Keywords: Strategy Consulting, Product Marketing, Customer Insights, Stakeholder Management, Data Analysis, Industry Trends, Sales Enablement, Value Propositions, Voice of the Customer
ASSUMPTION: The interview process may vary depending on the location and specific business needs.
🛠 Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., SQL, Excel, Power BI)
- Project management tools (e.g., Asana, Jira)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The ideal candidate will have experience with relevant marketing and data analysis tools, as well as a strong understanding of the legal and risk industries.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and comfortable with change
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- How do you align with the company's value of 'Obsess over our Customers' and demonstrate this in your work?
- Describe a time when you had to challenge your thinking or adapt to a significant change in your role or industry.
- How do you approach building and maintaining effective relationships with stakeholders?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- Working with multiple teams and functions, requiring strong project management and communication skills
- Balancing long-term strategic projects with shorter-term operational initiatives
- Managing ambiguity and uncertainty in a dynamic business environment
- Keeping up with industry trends and technological advancements in the legal and risk industries
ASSUMPTION: The ideal candidate will be comfortable with ambiguity and have an appetite for testing and learning.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the legal and risk industries, specifically serving public agencies
- It requires a strong understanding of commercial, competitive, technological, and strategic drivers and how they shape strategy
- Compared to other product marketing roles, this position places a greater emphasis on strategy consulting and data analysis
ASSUMPTION: Candidates should have a strong understanding of the unique aspects of this role and how it differs from related positions.
📝 Sample Projects
- Developing a go-to-market strategy for a new product or service in the legal or risk industries
- Conducting customer segmentation and targeting analysis to inform product positioning and messaging
- Creating sales enablement content, such as battle cards, pitch decks, and case studies, to support revenue growth
- Collaborating with cross-functional teams to launch a new product or feature, driving adoption, and measuring success
ASSUMPTION: The ideal candidate will have experience with relevant marketing and data analysis tools, as well as a strong understanding of the legal and risk industries.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for the legal and risk industries?
- What are the most pressing challenges facing the business, and how can this role help address them?
- How does the company support the professional development and growth of its product marketing team members?
- What is the dynamic between the product marketing and product management teams, and how do they collaborate to drive success?
- How does the company measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role and the company's business goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Thomson Reuters and the legal and risk industries to demonstrate your knowledge and enthusiasm
- Practice common product marketing interview questions and brush up on industry trends
- Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
