🔹 Job Title: Senior Product Marketing Manager
🔹 Company: F5
🔹 Location: San Jose, Seattle, Liberty Lake
🔹 Job Type: Full-Time, Hybrid
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (San Jose, Seattle, Liberty Lake)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively across teams.
✅ Develop compelling product messaging and positioning for F5's web application firewall products
✅ Serve as the strategic voice of the customer and market, identifying key business challenges and developing actionable paths to solve them
✅ Partner closely with Product Management on all aspects regarding WAF and WAF-related products, including product features, use cases, product pricing models and strategies, and competitive analysis and pricing
✅ Craft high-impact presentations and product collateral such as sales, customer, and analyst presentations, product overviews and data sheets, FAQs, briefs, and webinars that communicate a clear and powerful story
✅ Lead competitive intelligence efforts, monitor trends, research and analyze competitors and their products, produce competitive materials including competitive battlecards, competitive presentation materials, and rapid responses, and leverage this competitive knowledge to make informed recommendations on packaging, positioning, and pricing
✅ Develop and implement go-to-market (GTM) strategies and plans through deep understanding of customer needs and use cases, market dynamics, and the competitive landscape, coordinating with cross-functional teams including Corporate Marketing, Sales/Channel Readiness, and Business Development teams
✅ Enable Sales and Channel Partner teams by creating and communicating the value proposition of F5 web application firewalls and developing all necessary sales tools to support the sales motion of WAF and WAF-related products
✅ Support product and services launches by developing product marketing strategy launch plans for new products and releases, and managing the cross-functional implementation of those plans
✅ Build and leverage market intelligence by understanding new and emerging F5 buyers, how they buy and their buying criteria, and by understanding the competition and how to position successfully
✅ Continuously evaluate strategy using customer and market data, and pivot where necessary
✅ Contribute to integrated marketing efforts by delivering product content and participating in activities for the marketing campaigns and programs that drive F5 product demand
✅ Lead engagements with Sales and Channel teams, customers, and partners via webinars, direct meetings, marketing communications, and industry events
✅ Present marketing strategies and plans to senior and executive level management
✅ Lead engagements with industry press and trade analysts
✅ Lead and mentor teammates on the Product Marketing team
✅ Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies
✅ Champion a business-first mindset, always aligning marketing efforts with product adoption and revenue growth goals
✅ Own your role: take initiative, bring solutions, and hold yourself to a high standard of accountability
✅ Perform other related duties as assigned.
ASSUMPTION: This role requires a strong understanding of web application firewalls, excellent communication skills, and the ability to lead cross-functional initiatives.
Education: BA/BS degree required. MBA Preferred
Experience: 6+ years of experience in security product marketing, product management, technical marketing, or equivalent
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in product marketing or management, excellent communication skills, and the ability to lead cross-functional initiatives.
Salary Range: $150,357 - $225,535 per year
Benefits:
Working Hours: 40 hours per week, with flexibility for the role to work outside normal working hours periodically or working outside normal working hours (evenings and weekends) up to 20% of the time
ASSUMPTION: The salary range provided is based on industry standards for a Senior Product Marketing Manager role with 6+ years of experience in the IT Services and IT Consulting industry. The benefits package is competitive and includes various benefits such as health insurance, retirement plans, and other perks.
Industry: F5 operates in the IT Services and IT Consulting industry, providing application delivery and security solutions to help organizations deliver and secure every app.
Company Size: F5 is a mid-sized company with 5,001-10,000 employees globally
Founded: F5 was founded in 1996 and is headquartered in Seattle, Washington
Company Description:
Company Specialties:
Company Website: http://www.f5.com
ASSUMPTION: F5 is a well-established company with a strong reputation in the IT Services and IT Consulting industry. It offers a comprehensive range of products and services to help organizations deliver and secure their applications.
Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing, particularly in the web application firewall (WAF) market.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Vice President of Product Marketing.
Work Arrangement: This role is hybrid, with an expected office presence of 30% of the time. The role may require travel up to 20% of the time.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance into leadership positions and gain valuable experience working on high-impact projects.
Office Type: F5's offices are modern, collaborative workspaces with a mix of open and private work areas.
Office Location(s): San Jose, Seattle, Liberty Lake
Geographic Context:
Work Schedule: The work schedule is generally Monday through Friday, with flexibility for the role to work outside normal working hours periodically or working outside normal working hours (evenings and weekends) up to 20% of the time.
ASSUMPTION: F5's offices provide a modern, collaborative work environment, with each location offering its unique cultural and geographic advantages. The work schedule is flexible to accommodate the needs of the role and the individual employee.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Web Application Firewall, Product Marketing, Competitive Analysis, Go-To-Market Strategy, Cross-Functional Collaboration, Presentation Skills, Sales Enablement, Product Launch, Market Intelligence, Customer Engagement, Leadership, Communication, Strategic Thinking, Problem Solving, Analytical Skills, Cloud Technologies
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
ASSUMPTION: The tools and technologies listed are commonly used in product marketing roles and are essential for success in this role. Candidates should be proficient in these tools and technologies.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: F5 values a strong cultural fit with its employees, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
ASSUMPTION: This role presents unique challenges that require a strategic mindset, strong communication skills, and the ability to work effectively across teams. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a dynamic and fast-paced work environment.
ASSUMPTION: This role offers unique opportunities and challenges compared to other senior product marketing roles. Candidates should be prepared to discuss their relevant experience and how it translates to this specific role.
ASSUMPTION: These sample projects are representative of the types of initiatives a Senior Product Marketing Manager might work on at F5. Candidates should be prepared to discuss their experience with similar projects and how they have approached them in the past.
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment. Candidates should be prepared to ask thoughtful and insightful questions throughout the interview process.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.