📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Emma – The Sleep Company
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Fulltime
🔹 Category: Manufacturing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing clear product positioning and messaging to differentiate Emma's products in the market.
- Leading marketing strategies and plans for all product categories based on business priorities.
- Owning the go-to-market strategy and execution for new product launches and feature updates.
- Collaborating cross-functionally with various teams to drive business growth and customer-centric marketing.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on customer-centric marketing and cross-functional collaboration.
📋 Key Responsibilities
✅ Develop clear product positioning and messaging that sets Emma's products apart in the market.
✅ Lead marketing strategies and plans for all product categories based on business priorities.
✅ Own the go-to-market strategy and execution for new product launches and feature updates.
✅ Run tests on messaging and creatives to determine the best ways to attract customers and meet their needs.
✅ Work with the Creative team to create product stories and narratives for campaigns.
✅ Build marketing toolkits to support launches and campaigns.
✅ Manage product marketing roadmaps to track goals, strategies, and initiatives.
✅ Monitor product conversion metrics and assess message and creative effectiveness.
✅ Adjust messaging and content based on data and feedback in collaboration with category managers.
ASSUMPTION: This role involves a mix of strategic planning, creative development, and data-driven optimization to ensure Emma's products resonate with customers and drive business growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience: 2-5 years of experience in product marketing, ideally within consumer goods or FMCG sectors.
Required Skills:
- Proven track record of successfully launching and marketing products in competitive, fast-paced markets.
- Strong strategic thinking with a hands-on approach to execution and problem-solving.
- Demonstrated ability to collaborate cross-functionally with various teams to drive business growth.
Preferred Skills:
- Experience in the sleep industry or related sectors.
- Fluency in additional languages besides English.
ASSUMPTION: While experience in the sleep industry is not required, it could provide a valuable context for understanding Emma's products and customers.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Based on market research for similar roles in Lisbon)
Benefits:
- Personal and company growth opportunities to accelerate your career and achieve your goals.
- Exciting, challenging projects to work on independently or with a dedicated international team.
- Responsibility and decision-making from day one to drive impact and shape Emma's company culture.
- Engaging company events to learn from experts and connect with teammates.
- Confidential mental wellbeing support with personalized sessions and self-guided programs.
- Access to live group sessions and coaching that build resilience and foster a positive team environment.
- A pet-friendly office to make your workday more enjoyable.
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break).
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Lisbon. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Emma operates in the manufacturing industry, specializing in sleep technology, mattress design, and ergonomic sleep solutions. The sleep industry is a competitive market with a strong focus on innovation, customer-centric design, and sustainability.
Company Size: Emma is a mid-sized company with 1,001-5,000 employees, providing a dynamic work environment with ample opportunities for growth and collaboration.
Founded: Emma was founded in 2015, and has since grown into the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.
Company Description:
- Emma is a global sleep wellness brand dedicated to empowering customers to awaken their best every day.
- The company develops the best sleep comfort products, focusing on innovation, quality, and sustainability.
- Emma is committed to promoting inclusion in the workplace, with a diverse team of over 60 nationalities working across its offices in Frankfurt, Lisbon, Manila, and Mexico City.
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: https://team.emma-sleep.com/
ASSUMPTION: Emma's focus on innovation, sustainability, and customer-centric design sets it apart in the competitive sleep industry, providing applicants with a unique opportunity to grow and make an impact.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals seeking to leverage their experience in product marketing to drive business growth and customer engagement in a dynamic industry.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Marketing and collaborate with various teams, including Product, Sales, Customer Success, and Marketing.
Work Arrangement: This is an on-site position, with the opportunity to work from Emma's Lisbon office. The role may require occasional travel to other Emma offices or industry events.
Growth Opportunities:
- Emma's rapid growth and expansion provide ample opportunities for career progression within the marketing department or other areas of the business.
- The company's commitment to mentorship and continuous learning enables employees to develop new skills and take on additional responsibilities.
- Emma's international presence offers opportunities for relocation and global career development.
ASSUMPTION: The Senior Product Marketing Manager role offers a unique blend of strategic and hands-on responsibilities, with significant potential for growth and impact within Emma's marketing department.
🌍 Location & Work Environment
Office Type: Emma's Lisbon office is a modern, pet-friendly workspace designed to foster collaboration and creativity.
Office Location(s): Lisbon, Lisboa, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, known for its vibrant culture, historic architecture, and coastal location.
- The city offers a high quality of life, with a mild Mediterranean climate, rich history, and diverse culinary scene.
- Lisbon is an attractive destination for expats, with a growing international community and numerous English-speaking opportunities.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. Emma offers flexible working arrangements, such as remote work or adjusted hours, depending on the role and team requirements.
ASSUMPTION: Lisbon's vibrant culture, high quality of life, and growing international community make it an attractive location for professionals seeking to advance their careers in a dynamic and engaging environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and expectations.
- Case study or presentation to demonstrate problem-solving skills and strategic thinking.
- Final interview with senior leadership to discuss career growth and company culture.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and communication abilities.
- Customer-centric mindset and understanding of Emma's products and customers.
- Adaptability and resilience in a fast-paced, dynamic environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in product marketing.
- Prepare for interviews by researching Emma's products, company culture, and industry trends.
- Be ready to discuss your approach to strategic planning, creative development, and data-driven optimization.
- Demonstrate your ability to work collaboratively with various teams to drive business growth and customer engagement.
ATS Keywords: Product Marketing, Strategic Thinking, Cross-Functional Collaboration, Customer-Centric Marketing, Sleep Industry, Mattress Design, E-commerce Retail, Global Sleep Wellness
ASSUMPTION: Emma's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on their ability to drive business growth and customer engagement in a dynamic and competitive industry.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The Senior Product Marketing Manager will be expected to leverage relevant marketing, data analysis, and project management tools to drive strategic planning, creative development, and data-driven optimization.
👔 Cultural Fit Considerations
Company Values:
- Think Big: Emma encourages employees to challenge the status quo and push boundaries to drive innovation and growth.
- Take Ownership: Emma empowers its employees to take responsibility for their work and make decisions that drive impact.
- Collaborate: Emma fosters a culture of teamwork and cross-functional collaboration to achieve common goals.
Work Style:
- Dynamic and fast-paced: Emma operates in a competitive market and requires employees to adapt quickly to changing circumstances.
- Customer-centric: Emma prioritizes understanding and meeting the needs of its customers to drive business growth and customer satisfaction.
- Data-driven: Emma uses data and analytics to inform strategic decision-making and optimize marketing efforts.
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments and enjoy taking ownership of your work?
- Are you comfortable collaborating with various teams and stakeholders to drive business growth and customer engagement?
- Do you have a strong customer-centric mindset and a passion for understanding and meeting customer needs?
ASSUMPTION: Emma's company culture values strategic thinking, collaboration, and customer-centricity, with a focus on empowering employees to take ownership and drive impact in a dynamic and competitive industry.
⚠️ Potential Challenges
- The sleep industry is competitive, with established and emerging players constantly innovating and introducing new products.
- Emma's rapid growth and expansion may present challenges in maintaining a consistent brand identity and customer experience across multiple markets.
- The Senior Product Marketing Manager role requires a strong understanding of Emma's products, customers, and market trends, which may necessitate a learning curve for new hires.
- Lisbon's vibrant culture and high quality of life may present distractions or temptations that could impact work-life balance for some individuals.
ASSUMPTION: Applicants should be prepared to navigate a competitive industry, adapt to a fast-paced work environment, and maintain a strong focus on Emma's products, customers, and market trends to succeed in this role.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles, this position offers a unique opportunity to work in the dynamic and growing sleep industry, with a focus on innovation, sustainability, and customer-centric design.
- Emma's mid-sized company structure provides a more agile and collaborative work environment than larger corporations, with ample opportunities for growth and impact.
- Career progression in this role may involve expanding into related areas of the business, such as sales, customer success, or general management, depending on the individual's skills, interests, and performance.
ASSUMPTION: Applicants should consider the unique aspects of Emma's company culture, industry focus, and growth opportunities when comparing this role to similar positions in other organizations.
📝 Sample Projects
- Developing a go-to-market strategy for a new ergonomic mattress designed to appeal to a specific customer segment.
- Conducting market research to identify customer pain points and inform product positioning and messaging for Emma's existing product portfolio.
- Collaborating with the Creative team to develop a marketing campaign that highlights the sustainability and eco-friendliness of Emma's products, targeting environmentally conscious consumers.
ASSUMPTION: The Senior Product Marketing Manager will be expected to work on a variety of projects that leverage their strategic thinking, creative development, and data-driven optimization skills to drive business growth and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenges Emma faces in the competitive sleep industry, and how this role will address them?
- How does Emma maintain a consistent brand identity and customer experience across multiple markets and regions?
- What opportunities exist for career growth and development within Emma's marketing department or other areas of the business?
- How does Emma support work-life balance for its employees, particularly in a dynamic and fast-paced work environment?
- Can you provide an example of a successful product marketing campaign at Emma, and what made it effective?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of Emma's company culture, marketing strategies, and career growth opportunities, as well as the specific challenges and expectations of the Senior Product Marketing Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in product marketing, with a focus on strategic thinking, cross-functional collaboration, and customer-centric marketing.
- Prepare for interviews by researching Emma's products, company culture, and industry trends, and be ready to discuss your approach to strategic planning, creative development, and data-driven optimization.
- If selected, be prepared to complete a case study or presentation to demonstrate your problem-solving skills and strategic thinking.
- Follow up with Emma's hiring team one week after your initial application, and every two weeks thereafter, to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
