📌 Core Information
🔹 Job Title: Senior Product Marketing Manager - Consumer Personal Lending
🔹 Company: Fifth Third Bank
🔹 Location: Cincinnati, Ohio
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing and advertising programs for assigned division.
- Overseeing all aspects of marketing programs to ensure proper execution and drive positive customer experiences.
- Managing a line-item budget and creating, implementing, tracking, and executing sales contests and customer incentives.
- Evaluating the effectiveness of all promotion and advertising programs and recommending changes.
- Collaborating across the marketing division and with other lines of business to increase cross-sell and customer relationships.
ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration. It also involves managing risks and ensuring adherence to policies and procedures.
📋 Key Responsibilities
✅ Develop and implement strategic marketing and advertising programs for the assigned division, line of business, or region.
✅ Oversee all aspects of these marketing programs to ensure the proper execution of these programs.
✅ Assist division in establishing marketing initiatives that support sales, customer experience, and/or regional goals.
✅ Create, implement, track, and execute sales contests and customer incentives.
✅ Evaluate the effectiveness of all promotion and advertising programs and recommend changes.
✅ Effectively collaborate across the marketing division to achieve desired outcomes and drive business results.
✅ Work with other divisions and lines of business within the Bank to increase cross-sell and customer relationships.
✅ Partner with Bancorp social media team to support Enterprise initiatives and for local opportunities as needed.
✅ Assist in the communication of marketing initiatives throughout the Bancorp by regular interaction with line of business and regional partners.
✅ Manage multiple vendor relationships and monitor effectiveness and efficiency of these vendors.
✅ Recommend in-bank collateral design and mix, and assist in the execution of these ideas.
✅ Ensure adherence to Bancorp and line of business policies/procedures by obtaining necessary approvals through Corporate Marketing, Legal teams, and ConceptShare.
✅ Within a regional capacity, drive efforts to effectively enhance reputation and brand message in the local market.
✅ Support the company brand through the adherence to branding guidelines.
✅ Manage all projects within the line of business or regional marketing budget.
✅ Perform any other duties as assigned.
ASSUMPTION: This role requires a high level of adaptability, as responsibilities may change or evolve over time.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related field required. Advanced degree preferred.
Experience: 8 or more years of job-related work experience.
Required Skills:
- Strong verbal and written communications skills.
- Excellent PC skills and strong attention to detail.
- Knowledge of advertising mediums.
- Prior financial/banking experience is highly desirable, but not required.
- Previous project management experience.
- Strong organizational skills.
- Previous experience managing people is preferred.
- Ability to work in a team environment with the ability to interact well in a positive manner.
- Ability to multi-task and be flexible.
Preferred Skills:
- Experience in a similar role within the financial services industry.
- Bilingual or multilingual skills.
ASSUMPTION: While not explicitly stated, experience in the financial services industry or a related field is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager role in Cincinnati, OH)
Benefits:
- 401k match
- Wellness options
- Comprehensive insurance plans
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Cincinnati area. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1858
Company Description:
- Fifth Third Bank is committed to improving the lives of its customers and the well-being of its communities.
- The company operates four main businesses—Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management—and has a network of financial centers across several states.
- Fifth Third Bank is an equal opportunity employer and offers a strong culture, opportunities for growth, and comprehensive benefits.
Company Specialties:
- Commercial Banking
- Branch Banking
- Consumer Lending
- Investment Advisors
- Business Banking
- Small Business
- Retail banking
- Investments
- Mortgage
- Credit Card
- Loans
Company Website: http://www.53.com
ASSUMPTION: Fifth Third Bank is a well-established financial institution with a strong presence in the Midwest. It offers a range of banking and financial services to both consumers and businesses.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role may have direct reports and requires strong leadership and mentoring skills.
Work Arrangement: On-site, with the possibility of occasional remote work for certain tasks or meetings.
Growth Opportunities:
- Potential to move into a management or leadership role within the marketing division.
- Opportunities to work on high-impact projects and initiatives that can drive business results and enhance career visibility.
- Access to professional development and training opportunities to enhance skills and advance career growth.
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing division and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 38 Fountain Square Plaza, Cincinnati, Ohio 45202, US
Geographic Context:
- Cincinnati is the third-largest city in Ohio and has a vibrant and growing economy.
- The city is known for its rich history, cultural attractions, and diverse neighborhoods.
- Cincinnati offers a variety of housing options, from urban lofts to suburban homes, and has a lower cost of living compared to other major metropolitan areas.
Work Schedule: Full-time, typically Monday - Friday, with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: Cincinnati offers a high quality of life, with a variety of cultural, recreational, and educational opportunities. The cost of living is relatively low compared to other major metropolitan areas, making it an attractive location for both individuals and families.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the division head or senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Project management and organizational skills
- Cross-functional collaboration and teamwork
- Adaptability and flexibility
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your marketing campaigns, initiatives, or projects that demonstrate your ability to drive results and enhance customer experiences.
- Research Fifth Third Bank's marketing strategies and be prepared to discuss how you can contribute to their ongoing success.
ATS Keywords: Marketing, Advertising, Product Marketing, Strategic Planning, Budget Management, Customer Experience, Risk Management, Vendor Management, Branding, Sales Strategy, Social Media, Performance Feedback, Employee Development, Multi-tasking, Attention to Detail
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills through their resume, cover letter, and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for this role. Candidates should be comfortable using these tools and be able to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Commitment to Excellence
- Respect
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative and team-oriented environment?
- Are you adaptable and able to manage multiple projects and priorities effectively?
- Are you committed to driving results and continuously improving your skills and knowledge?
ASSUMPTION: Fifth Third Bank values employees who are committed to working collaboratively, adaptable, and focused on driving results. Candidates should be able to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and priorities effectively
- Balancing strategic thinking with day-to-day tactical tasks
- Working with a diverse range of stakeholders, including internal teams, vendors, and external partners
- Adapting to changes in the marketing landscape and responding to new opportunities or challenges
ASSUMPTION: This role presents both strategic and tactical challenges, and candidates should be prepared to manage multiple priorities and adapt to changes in the marketing landscape.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position may have a broader scope, requiring a higher level of strategic thinking and cross-functional collaboration.
- In the financial services industry, marketing roles often require a strong understanding of regulatory compliance and risk management.
- Career progression in this role may involve moving into a management or leadership position within the marketing division or the broader organization.
ASSUMPTION: This role offers a unique opportunity to work in a strategic and cross-functional capacity within the financial services industry. Candidates should be prepared to demonstrate their relevant experience and skills in this context.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new consumer lending product
- Conducting market research and analysis to identify opportunities for enhancing customer experiences and driving business results
- Managing a team of marketing specialists to execute a regional marketing initiative, including event planning, collateral development, and vendor management
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and challenges associated with this role. Candidates should be prepared to discuss their relevant experience and skills in the context of these or similar projects.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does this role contribute to the overall marketing strategy for the consumer personal lending division?
- What are the key priorities for this role in the first 90 days?
- How does Fifth Third Bank support the professional development and growth of its marketing employees?
- What is the company's approach to work-life balance, and how is it supported within the marketing division?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should be prepared to ask thoughtful and insightful questions during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://fifththird.wd5.myworkdayjobs.com/53careers/job/Cincinnati-OH/Senior-Product-Marketing-Manager-Consumer-Personal-Lending_R59624
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your marketing campaigns, initiatives, or projects that demonstrate your ability to drive results and enhance customer experiences.
- Research Fifth Third Bank's marketing strategies and be prepared to discuss how you can contribute to their ongoing success.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
