📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, CRM Workflow
🔹 Company: ServiceNow
🔹 Location: Kirkland, Washington, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategy for Sales & Order Management (SOM) at ServiceNow
- Developing persona-based messaging and AI solution narratives
- Creating sales and marketing content for various touchpoints
- Managing product launches and sales enablement efforts
- Collaborating with cross-functional teams and third parties
ASSUMPTION: This role requires a strong background in enterprise software product marketing, with a focus on CRM, sales, and order management solutions. Candidates should have a proven track record in developing compelling messaging and content.
📋 Key Responsibilities
✅ Develop and maintain positioning and messaging for ServiceNow's Sales & Order Management solutions
✅ Create messaging and content for various marketing touchpoints, such as keynotes, case studies, videos, ebooks, infographics, and blog posts
✅ Manage ServiceNow's sales presence at key conferences and third-party events
✅ Develop and deliver sales assets and enablement to help the sales team mature and close pipeline
✅ Partner with technical product marketers and product managers to define compelling demo narratives
✅ Coordinate and execute product launches, including messaging and positioning, internal communications, and field/event marketing
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to successfully execute marketing strategies and coordinate with various teams.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 12+ years in enterprise software product marketing, with a focus on CRM, sales, and order management solutions
Required Skills:
- Proven expertise in developing persona-based messaging and storytelling
- Strong written and oral communication skills
- Experience presenting to enterprise executives in digital and in-person events
- Familiarity with sales and order management, CRM, customer service, and related enterprise solutions
- Ability to thrive in a fast-paced environment and manage multiple projects
Preferred Skills:
- Experience with AI and innovative technologies
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in AI and innovative technologies will have a competitive edge in this role, as ServiceNow is looking to leverage AI to drive business growth.
💰 Compensation & Benefits
Salary Range: $146,400 - $256,200 per year (based on location and experience)
Benefits:
- Health plans, including flexible spending accounts
- 401(k) Plan with company match
- ESPP (Employee Stock Purchase Plan)
- Matching donations
- Flexible time away plan and family leave programs
Working Hours: Full-time position with up to 10% travel to support sales efforts and industry events
ASSUMPTION: The salary range provided is an estimate based on the location and experience level required for this role. Actual compensation may vary based on individual qualifications and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on enterprise cloud and service management solutions
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2004, with a strong track record of innovation and growth in the enterprise software market
Company Description:
- ServiceNow is a global leader in digital workflows, empowering organizations to create smarter, faster, and better ways to work
- The company's cloud-based platform and solutions help digitize and unify organizations, enabling them to find innovative ways to improve work outcomes
- ServiceNow serves over 8,100 customers worldwide, including 85% of the Fortune 500
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM (IT Service Management)
- Security Operations
- Customer Service Management
- ITOM (IT Operations Management)
- GRC (Governance, Risk, and Compliance)
- HR Service Delivery
- Digitizing workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow's extensive experience and expertise in enterprise cloud and service management make it an attractive employer for candidates seeking a challenging and rewarding role in the software industry.
📊 Role Analysis
Career Level: Senior-level position with significant responsibility for driving marketing strategy and execution
Reporting Structure: This role reports to the Director of Product & Solutions Marketing for CRM Workflows and collaborates with various cross-functional teams, including product, sales, and industry teams
Work Arrangement: Remote OK, with up to 10% travel to support sales efforts and industry events
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing organization
- Opportunities to work on cutting-edge AI and innovative technologies
- Chance to gain experience in a fast-growing area of the business
ASSUMPTION: This role offers significant growth potential for candidates with strong marketing skills and a passion for driving business impact through innovative solutions.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work remotely
Office Location(s): Kirkland, Washington, United States
Geographic Context:
- Kirkland is a suburb of Seattle, offering a mix of urban and suburban living with easy access to outdoor recreation and cultural attractions
- The Pacific Northwest region is known for its vibrant tech industry and strong job market
- Washington state offers no state income tax, which may be beneficial for some applicants
Work Schedule: Full-time, with up to 10% travel to support sales efforts and industry events
ASSUMPTION: The hybrid work arrangement and geographic location provide candidates with flexibility and the opportunity to live in a desirable area with a strong job market.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and experience in enterprise software product marketing
- Communication and presentation skills
- Collaboration and project management skills
- Alignment with ServiceNow's company values and culture
Application Tips:
- Highlight relevant experience in enterprise software product marketing, with a focus on CRM, sales, and order management solutions
- Demonstrate strong communication and presentation skills through examples and anecdotes
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and company
ATS Keywords: Product Marketing, CRM, Sales & Order Management, AI Solution Messaging, Marketing Content, Sales Enablement, Product Launches, Cross-functional Teams
ASSUMPTION: ServiceNow's application process is designed to assess candidates' marketing expertise, communication skills, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Content creation and management tools (e.g., WordPress, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- AI and machine learning tools (e.g., IBM Watson, Microsoft Azure AI)
ASSUMPTION: ServiceNow uses a variety of marketing, content creation, project management, and AI tools to support its marketing efforts and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- Innovation
- Performance
- One Team
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on driving business impact
Self-Assessment Questions:
- How do you demonstrate customer obsession in your marketing efforts?
- Can you provide an example of a time when you had to innovate to overcome a challenge in a marketing campaign?
- How do you balance the need for speed and agility with the importance of thoroughness and attention to detail in your marketing work?
ASSUMPTION: ServiceNow values candidates who are customer-focused, innovative, and able to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up with the latest trends and developments in AI and enterprise software
- Collaborating effectively with cross-functional teams and third parties
- Adapting to changes in the market and business priorities
ASSUMPTION: This role presents unique challenges and opportunities for candidates with strong marketing skills and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses specifically on Sales & Order Management, requiring deep expertise in this area
- ServiceNow's focus on AI and innovative technologies sets it apart from other enterprise software companies
- This role offers the opportunity to work on cutting-edge AI solutions and drive business growth in a fast-growing area of the business
ASSUMPTION: This role is unique in its focus on Sales & Order Management and ServiceNow's emphasis on AI and innovative technologies, providing candidates with a compelling opportunity to drive business impact in a growing area of the market.
📝 Sample Projects
- Developing persona-based messaging and AI solution narratives for a new Sales & Order Management product launch
- Creating a comprehensive content marketing strategy to support a major marketing campaign
- Managing ServiceNow's sales presence at a key industry conference, including speaker selection, messaging support, and event staff management
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Senior Product Marketing Manager, CRM Workflow, requiring strong marketing skills and the ability to manage multiple projects and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for ServiceNow's Sales & Order Management solutions?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ServiceNow support the professional development and growth of its product marketing team members?
- What are the biggest challenges facing the Sales & Order Management business, and how can this role help address them?
- How does ServiceNow measure the success of its marketing efforts, and how will this role contribute to those metrics?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the business, and the company culture, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and company
- Follow up with the hiring manager or HR representative after your interview to express your continued interest in the position
- If you are offered the position, carefully review the offer letter and benefits package before making your final decision
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
