Senior Product Marketing Manager – Growth (d/m/w)

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager – Growth (d/m/w)

🔹 Company: LIQID Investments GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing messaging strategies for acquisition
• Collaborating cross-functionally with Performance Marketing, CRM, Website Team, and Creative Studio
• Focusing on growth and lead generation
• Working in a dynamic, agile environment with ambitious growth goals

ASSUMPTION: This role requires a strong understanding of target audiences, digital funnels, and data-driven marketing, as well as proven success in developing messaging strategies that impact CAC, CPL, or conversion rates.

📋 Key Responsibilities

✅ Develop and implement messaging strategies tailored to target segments

✅ Create structured briefings for creatives and collaborate with the in-house Creative Studio

✅ Design messaging funnels from ad copy to email nurture streaks

✅ Plan, execute, and analyze A/B tests to identify hypotheses and learnings

✅ Collaborate with cross-functional teams to ensure a well-coordinated go-to-market process

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years of experience in product marketing or growth marketing in an agile environment with ambitious growth goals

Required Skills:

• Proven success in developing messaging strategies that impact CAC, CPL, or conversion rates
• Strong analytical skills and experience working with BI and testing tools
• Excellent communication skills in German and English

Preferred Skills:

• Experience with A/B testing and data analysis
• Familiarity with the financial services industry

ASSUMPTION: Candidates with a strong background in product marketing or growth marketing and a proven track record of success in developing messaging strategies are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on industry standards for a senior role in the financial services sector in Berlin)

Benefits:

• Flexible working models and mobile working regulations
• 28 days of vacation and additional free days on 24th and 31st December
• €1,500 development budget per year for personal and professional growth
• Monthly lunch subsidy and discounts with various providers
• Health initiatives and health assistance program

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior role in the financial services sector in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services – Digital Wealth Management

Company Size: 51-200 employees – LIQID offers a dynamic and collaborative work environment with opportunities for growth and innovation

Founded: 2016 – LIQID has been operating for over seven years, providing digital access to investment strategies and opportunities previously available only to high-net-worth and institutional investors

Company Description:

• Europe's leading digital wealth manager for affluent clients seeking smart excellence
• Offers tailored wealth management and professionally curated portfolios of top quartile private equity, venture capital, and real estate funds
• Named Germany’s best wealth manager by Capital magazine for the last six years

Company Specialties:

• Investing
• Private Equity
• Venture Capital
• Real Estate
• Wealth Management

Company Website: https://www.liqid.de

ASSUMPTION: LIQID is a well-established company in the digital wealth management industry, offering a range of investment strategies and opportunities for its clients.

📊 Role Analysis

Career Level: Senior – This role is suitable for experienced professionals with a proven track record in product marketing or growth marketing

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Performance Marketing, CRM, Website Team, and the in-house Creative Studio

Work Arrangement: Hybrid – This role requires a combination of on-site and remote work, with flexible working models and mobile working regulations

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands
• Opportunities to work on high-impact projects and contribute to the company's overall success
• Access to a €1,500 development budget per year for personal and professional growth

ASSUMPTION: This role offers opportunities for growth and development within a dynamic and innovative company in the financial services sector.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Berlin

Office Location(s): Kurfürstendamm 177, Berlin, 10707, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The office is located in the heart of Berlin's City West district, with easy access to public transportation and amenities
• The city offers a high quality of life, with a rich cultural scene, diverse dining options, and numerous parks and green spaces

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The office environment at LIQID is modern, collaborative, and centrally located, offering a high quality of life for employees.

💼 Interview & Application Insights

Typical Process:

• Short video interview with the recruiting team
• Video interview with the Head of Marketing
• Case study to assess problem-solving skills and approach to messaging strategies
• Personal meeting with the team to discuss the role and company culture

Key Assessment Areas:

• Messaging strategy development and implementation
• Cross-functional collaboration and communication skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with LIQID's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration
• Research LIQID's company culture and values to ensure a strong fit

ATS Keywords: Product Marketing, Growth Marketing, Messaging Strategies, Target Segments, Digital Funnels, Data-Driven Marketing, A/B Testing, Cross-Functional Collaboration, Creative Briefings, Funnel Communication

ASSUMPTION: The interview process at LIQID is designed to assess candidates' skills and cultural fit, with a focus on messaging strategy development and implementation, cross-functional collaboration, and data-driven decision-making.

🛠️ Tools & Technologies

• BI and testing tools (e.g., Google Analytics, Optimizely, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Collaboration tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned on the job if necessary.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Excellence
• Collaboration
• Innovation
• Integrity

Work Style:

• Dynamic and agile work environment
• Strong focus on growth and continuous improvement
• Collaborative and inclusive team culture

Self-Assessment Questions:

• Do you have a strong understanding of target audiences and digital funnels?
• Are you comfortable working in a dynamic, agile environment with ambitious growth goals?
• Do you have proven success in developing messaging strategies that impact CAC, CPL, or conversion rates?

ASSUMPTION: LIQID values a customer-centric, collaborative, and innovative work environment, with a strong focus on growth and continuous improvement.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with ambitious growth goals may require adaptability and resilience
• Collaborating with cross-functional teams may require strong communication and project management skills
• Developing messaging strategies that impact CAC, CPL, or conversion rates may require a deep understanding of target audiences and digital funnels
• Working in the financial services industry may require familiarity with regulatory requirements and industry-specific terminology

ASSUMPTION: This role may present challenges related to the fast-paced work environment, cross-functional collaboration, and the need for a deep understanding of target audiences and digital funnels.

📈 Similar Roles Comparison

• This role differs from other product marketing or growth marketing roles in its focus on the acquisition funnel and lead generation
• LIQID's customer base is affluent clients seeking smart excellence in digital wealth management, which may require a unique approach to messaging strategies
• This role offers opportunities for growth and development within a dynamic and innovative company in the financial services sector

ASSUMPTION: This role is unique in its focus on the acquisition funnel and lead generation within the digital wealth management industry, offering opportunities for growth and development within a dynamic and innovative company.

📝 Sample Projects

• Developing and implementing a messaging strategy for a new investment product launch
• Collaborating with the in-house Creative Studio to create visually appealing and persuasive ad creatives
• Analyzing A/B test results to identify hypotheses and learnings, and optimizing messaging strategies accordingly

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that a Senior Product Marketing Manager – Growth may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does LIQID approach customer-centricity and ensure that messaging strategies resonate with target segments?
• What opportunities are there for professional development and growth within the company?
• How does LIQID support work-life balance and employee well-being?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These interview questions are designed to provide insight into the team structure, company culture, professional development opportunities, work-life balance, and key priorities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication, and collaboration
• Research LIQID's company culture and values to ensure a strong fit
• Follow up with the recruiting team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.