Senior Product Marketing Manager – Growth (d/m/w)

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager – Growth (d/m/w)

🔹 Company: LIQID Investments GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing messaging strategies for acquisition, from ad to conversion
• Translating customer insights into differentiated value propositions
• Orchestrating creative measures for efficient lead generation
• Cross-functional collaboration with performance marketing, CRM, website team, and creative studio

ASSUMPTION: This role requires a strong focus on growth and a data-driven approach to marketing. The ideal candidate will have experience in product marketing or growth marketing within an agile environment.

📋 Key Responsibilities

✅ Developing target group-specific messaging strategies

✅ Creating structured briefings for creatives

✅ Funnel-oriented communication

✅ Experimenting and learning through A/B tests

✅ Cross-functional collaboration and go-to-market process management

ASSUMPTION: The role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years of experience in product marketing, growth marketing, or a similar role

Required Skills:

• Proven success in developing messaging strategies that positively impact key metrics
• Strong analytical skills and data-driven mindset
• Excellent communication skills in German and English
• Structured project management skills

Preferred Skills:

• Experience with BI and testing tools
• Knowledge of the financial services industry

ASSUMPTION: Candidates with experience in digital marketing, customer insights, and funnel optimization will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)

Benefits:

• Flexible working models
• 28 days vacation and additional free days
• €1,500 development budget per year
• Lunch subsidy
• Health initiatives and health assistance program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the financial services sector in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically digital wealth management

Company Size: 51-200 employees (Mid-size)

Founded: 2016

Company Description:

• Europe's leading digital wealth manager for affluent clients
• Offers digital access to investment strategies and opportunities
• Named Germany’s best wealth manager by Capital magazine
• Manages over €3 billion for its clients
• Certified B Corp since February 2023

Company Specialties:

• Investing
• Private Equity
• Venture Capital
• Real Estate
• Wealth Management

Company Website: www.liqid.de

ASSUMPTION: LIQID is a well-established company in the digital wealth management space, with a strong focus on growth and innovation.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to expand responsibilities based on performance
• Chance to contribute to the company's growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and leadership roles over time.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Berlin

Office Location(s): Kurfürstendamm 177, Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• Excellent public transportation and bike-friendly infrastructure
• Numerous cultural attractions, restaurants, and nightlife options

Work Schedule: Standard business hours, with flexibility for remote work

ASSUMPTION: The office environment is collaborative and dynamic, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Short video interview with the recruiting team
• Video interview with the Head of Marketing
• Case study submission and presentation
• Personal meeting with the team

Key Assessment Areas:

• Cultural fit and alignment with company values
• Problem-solving skills and analytical thinking
• Communication and presentation skills
• Understanding of digital marketing and customer insights

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for behavioral and situational interview questions
• Research LIQID's company culture and values to demonstrate your fit

ATS Keywords: Product Marketing, Growth Marketing, Messaging Strategies, A/B Testing, Customer Insights, Cross-Functional Collaboration, German, English

ASSUMPTION: The interview process is designed to assess the candidate's skills, cultural fit, and alignment with the company's goals and values.

🛠️ Tools & Technologies

• BI and testing tools (e.g., Google Analytics, Tableau, Optimizely)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Smart excellence
• Client-centric
• Collaborative
• Innovative

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Agile and adaptable
• Results-oriented and focused on growth

Self-Assessment Questions:

• Do you thrive in a data-driven, collaborative environment?
• Are you comfortable working in a fast-paced, agile setting?
• Do you have a strong focus on growth and results?

ASSUMPTION: LIQID values candidates who are data-driven, collaborative, and results-oriented, with a strong focus on growth and innovation.

⚠️ Potential Challenges

• Managing multiple stakeholders and cross-functional teams
• Keeping up with the fast-paced, dynamic nature of the digital wealth management industry
• Balancing data-driven decision-making with creative problem-solving
• Adapting to changes in the market and regulatory environment

ASSUMPTION: These challenges require strong communication, collaboration, and adaptability skills, as well as a deep understanding of the digital wealth management industry.

📈 Similar Roles Comparison

• Unlike traditional wealth management roles, this position focuses on digital acquisition and growth strategies
• Requires a strong understanding of digital marketing, customer insights, and data-driven decision-making
• Offers significant growth potential and opportunities for leadership and mentorship

ASSUMPTION: This role is unique in its focus on digital acquisition and growth strategies within the wealth management industry.

📝 Sample Projects

• Developing and testing a new messaging strategy for a target audience segment
• Collaborating with the creative studio to develop ad campaigns based on customer insights
• Optimizing the lead generation funnel through A/B testing and data analysis

ASSUMPTION: These projects are designed to assess the candidate's ability to develop, test, and optimize messaging strategies based on customer insights and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for LIQID?
• What are the biggest challenges facing the digital wealth management industry, and how does this role address them?
• How does LIQID support the professional development and growth of its employees?
• What is the company's approach to innovation and staying ahead of industry trends?
• How does LIQID foster a collaborative and inclusive work environment?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for behavioral and situational interview questions
• Research LIQID's company culture and values to demonstrate your fit
• Follow up with the recruiting team within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.