📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Lifecycle and Engagement, Luna Prime Gaming Marketing
🔹 Company: Amazon
🔹 Location: Seattle, Bellevue, Irvine
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (with potential for hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and executing lifecycle marketing strategies to improve customer engagement and retention for Amazon Luna Prime Gaming.
- Collaborating with cross-functional teams to deliver end-to-end lifecycle marketing initiatives.
- Analyzing customer data to identify trends, insights, and opportunities to enhance the customer journey.
- Managing multiple projects simultaneously in a fast-paced, dynamic environment.
- Adapting global strategies to meet local needs and maximize adoption and engagement.
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. The ideal candidate will have experience in customer lifecycle marketing, engagement strategy, and subscription-based services.
📋 Key Responsibilities
✅ Develop and deliver the marketing strategy to improve engagement at every stage of the customer journey.
✅ Build a deep understanding of customer journeys and drivers of engagement and lapse, and step up as the subject matter expert of engagement within the organization.
✅ Manage the end-to-end execution of lifecycle marketing initiatives, from concept to completion.
✅ Build a deep understanding of upsell and retention drivers, and step up as the thought leader and subject matter expert within the organization.
✅ Collaborate with and influence across functions to identify and deliver lifecycle initiatives that go beyond marketing.
✅ Adapt global strategies to meet local needs and maximize adoption and engagement while meeting legal requirements.
ASSUMPTION: This role requires a strong understanding of the customer journey, data analysis, and project management skills to successfully manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of professional non-internship marketing experience
Required Skills:
- Proven experience in customer lifecycle marketing, personalization, or engagement strategy
- Strong analytical and quantitative skills
- Excellent verbal and written interpersonal skills
- Ability to work successfully with and influence all levels of an organization
- Experience with digital marketing tools and analytics platforms
Preferred Skills:
- MBA or advanced degree
- Gaming industry experience
- Experience with subscription-based services
ASSUMPTION: Candidates with a background in customer lifecycle marketing and experience in the gaming industry are strongly preferred.
💰 Compensation & Benefits
Salary Range: $128,600 - $212,600 per year (varies by location)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and company holidays
- Maternity and parental leave
- Adoption assistance
- Employee discounts
- And more...
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on Amazon's compensation structure for this role and experience level. Actual compensation may vary based on location, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, retail, and technology sectors, offering a wide range of products and services to customers worldwide.
Company Size: 10,001+ employees
Founded: 1994 (as an online bookstore, later expanding to offer a wide range of products and services)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
- Technology
- Streaming services
- Cloud computing
- Artificial intelligence
Company Website: Amazon.com
ASSUMPTION: Amazon's vast resources, customer base, and commitment to innovation make it an attractive place to work for ambitious marketing professionals.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Luna Prime Gaming Marketing team and collaborates with various cross-functional teams.
Work Arrangement: On-site with potential for hybrid work arrangements (depending on the role and team needs)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-impact projects and drive business growth
- Career progression within Amazon's marketing organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Amazon's gaming business.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities
Office Location(s): Seattle, Bellevue, Irvine
Geographic Context:
- Seattle and Bellevue are located in the Pacific Northwest region of the United States, known for its natural beauty, vibrant tech industry, and diverse cultural scene.
- Irvine is located in Southern California, offering a Mediterranean climate, beach lifestyle, and proximity to Los Angeles and San Diego.
Work Schedule: Full-time (40 hours per week) with flexible work arrangements available (depending on the role and team needs)
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to the unique needs of each office location.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Cross-functional collaboration and communication skills
- Adaptability and cultural fit
- Customer-centric mindset
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and customer-centric mindset.
- Research Amazon's company culture and values to demonstrate your cultural fit and alignment with the organization.
ATS Keywords: Product Marketing, Lifecycle Marketing, Engagement Strategy, Customer Journey, Data Analysis, Cross-Functional Collaboration, Project Management, Gaming Industry, Subscription-Based Services
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis, and cultural fit for this role within Amazon's marketing organization.
🛠️ Tools & Technologies
- Amazon's proprietary marketing tools and analytics platforms
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Customer-centric and focused on delivering results
Self-Assessment Questions:
- How do you approach understanding and meeting the needs of diverse customer segments?
- Can you provide an example of a time when you successfully managed multiple projects simultaneously in a fast-paced environment?
- How do you balance data-driven decision-making with creative problem-solving and innovation?
ASSUMPTION: The ideal candidate will be able to demonstrate strong alignment with Amazon's company values and work style, with a customer-centric mindset and a bias for action.
⚠️ Potential Challenges
- Managing multiple initiatives simultaneously in a fast-paced, dynamic environment
- Adapting global strategies to meet local needs and legal requirements
- Working with cross-functional teams to deliver lifecycle initiatives that go beyond marketing
- Balancing data-driven decision-making with creative problem-solving and innovation
- Keeping up with the latest trends and technologies in the gaming industry
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to the unique needs of this role within Amazon's marketing organization.
📈 Similar Roles Comparison
- This role is unique in its focus on lifecycle marketing and engagement strategy for Amazon Luna Prime Gaming.
- Similar roles in the gaming industry may focus on product marketing, user acquisition, or retention strategies, but may not have the same level of responsibility for lifecycle marketing initiatives.
- Career paths for this role may include progression to director or vice president of marketing within Amazon's gaming organization or transition to other senior marketing roles within the company.
ASSUMPTION: This role offers a unique opportunity to define and execute lifecycle marketing strategies for Amazon Luna Prime Gaming, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a customer engagement campaign to improve retention rates for Amazon Luna Prime Gaming subscribers
- Collaborating with product and tech teams to conceptualize and deliver new product features that enhance the customer journey and drive engagement
- Working with business development and go-to-market teams to develop new content initiatives and promotions that drive upsell and adoption
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be comfortable learning and adapting to new technologies as needed.
❓ Key Questions to Ask During Interview
- Can you describe the current customer engagement and retention strategies for Amazon Luna Prime Gaming, and how this role fits into those initiatives?
- How does the hiring manager envision this role evolving over time, and what opportunities exist for growth and development?
- Can you provide examples of how the marketing team has adapted global strategies to meet local needs and maximize adoption and engagement for Amazon Luna Prime Gaming?
- How does the company support work-life balance for employees in this role, and what resources are available to help manage stress and maintain well-being?
- Can you describe the company's approach to diversity, equity, and inclusion, and how that is reflected in the day-to-day work environment?
ASSUMPTION: The ideal candidate will be curious and proactive in asking insightful questions that demonstrate their interest in the role and alignment with Amazon's company values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Amazon Jobs website.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, using the ATS keywords provided.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and customer-centric mindset.
- Research Amazon's company culture and values to demonstrate your cultural fit and alignment with the organization.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and ask about next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
