📌 Core Information
🔹 Job Title: Senior Product Marketing Manager - Marketing Solutions-Identity
🔹 Company: TransUnion
🔹 Location: Chicago, Illinois (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Developing successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis on sales engagement tool and strategy development
- Creating tailored content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinars, thought leadership, events, press releases, and partner marketing tactics
- Sharing expertise and best practices for marketing communications, plans, promotional materials, and strategies to meet product revenue objectives
- Advocating for voice of the customer and seeking in-market testimonials to create a feedback loop to inform strategic decisions
- Tracking key performance indicators to monitor and enhance product marketing effectiveness
ASSUMPTION: This role requires a strong understanding of the advertising and marketing ecosystem, familiarity with identity data, and experience in developing successful go-to-market programs.
📋 Key Responsibilities
✅ Lead go-to-market strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion’s Identity Solutions product suite
✅ Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue
✅ Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market strategy across all vertical markets in the US
✅ Partner with US vertical leadership to evaluate and prioritize vertical segments for focused marketing efforts, and develop value propositions and product messaging for verticalized go-to-market activities
✅ Build market awareness of our solutions through industry events and speaking engagements
✅ Perform market research and competitive analysis for the product positioning and to drive sales enablement
✅ Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities
ASSUMPION: This role involves working cross-functionally with various teams within the marketing department and requires strong project management skills, attention to detail, and a bias towards execution.
🎯 Required Qualifications
Education: Four-year accredited college degree required. MBA preferred
Experience: 6+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology
Required Skills:
- Expert understanding of the advertising and marketing ecosystem
- Familiarity with different types of consumer data for use in marketing and advertising
- Experience working with identity data and use cases specific to marketing and advertising, including experience working with privacy, data collaboration and clean rooms
- Excellent communication and public speaking skills with ability to communicate across all levels of an organization
- Strong project management skills, attention to detail, and bias towards execution
Preferred Skills:
- Experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry
- Comprehension of marketing identity resolution and enrichment, audience targeting, media strategy, media planning, data management, onboarding, remarketing, and data science
- Familiarity with working cross-functionally in a complex matrix organization and an ability to indirectly manage cross-functional roles
- Self-motivated and able to work in an organized way in a fast-paced environment with minimal supervision
- Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
ASSUMPTION: Candidates with experience in the AdTech/MarTech industry and familiarity with working cross-functionally in a complex matrix organization are highly desired.
💰 Compensation & Benefits
Salary Range: $126,700 - $190,000 annually
Benefits:
- Flexible Time Off
- Paid Time Off
- Paid Holidays
- Health Benefits
- Mental Health Support
- Disability Benefits
- Paid Parental Leave
- Adoption Assistance
- Fertility Planning Coverage
- Legal Benefits
- Long-Term Care Insurance
- Commuter Benefits
- Tuition Reimbursement
- Charity Gift Matching
- Employee Stock Purchase Plan
- 401(k) Retirement Savings with Employer Match
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job listing. However, industry standards for this role and level of experience typically fall within this range.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 10,001+ employees. As a large organization, TransUnion offers a wide range of opportunities for career growth and development.
Founded: 1968 (as a credit reporting agency). TransUnion has since expanded its offerings to include a broad array of products customized to each aspect of its clients’ businesses.
Company Description:
- TransUnion is a global information and insights company that makes trust possible in the modern economy
- They provide an actionable picture of each person so they can be reliably represented in the marketplace
- This picture is grounded in their legacy as a credit reporting agency, their data fusion methodology, and their knowledgeable and passionate team
Company Specialties:
- credit and information management
- big data
- information technology
- lending data
- identity
- fraud prevention
- risk management
- credit data
- and financial inclusion
Company Website: http://www.transunion.com
ASSUMPTION: TransUnion’s extensive experience in data and analytics, combined with its rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving product revenue objectives and managing cross-functional teams
Reporting Structure: This role reports directly to the Head of Product Marketing for Marketing Solutions and collaborates with various teams within the marketing department and other functions within the organization
Work Arrangement: Hybrid (2 days on-site per week) with regular performance of job responsibilities virtually and in-person at an assigned TU office location
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department or take on broader responsibilities within the organization
- Opportunities to work on high-impact projects and drive significant revenue growth
- Ability to gain exposure to various aspects of the business and develop a well-rounded understanding of the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on increased responsibility and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site per week) with regular performance of job responsibilities virtually and in-person at an assigned TU office location
Office Location(s): Chicago, Illinois (with potential for remote work)
Geographic Context:
- Chicago is the third-most populous city in the United States, with a diverse population and a vibrant cultural scene
- The city is known for its world-class museums, architectural landmarks, and culinary scene
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: 40 hours per week, with flexible work arrangements available
ASSUMPTION: Chicago offers a dynamic and multicultural environment, with a wide range of amenities and attractions to suit various interests.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring team
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Product marketing and go-to-market strategy expertise
- Communication and presentation skills
- Problem-solving and analytical skills
- Cross-functional collaboration and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research TransUnion and the marketing solutions industry to demonstrate your knowledge and enthusiasm for the role
- Be prepared to discuss your understanding of the advertising and marketing ecosystem, identity data, and go-to-market strategies
ATS Keywords: Product Marketing, Go-To-Market Strategy, Marketing Analytics, Advertising Ecosystem, Identity Data, Privacy, Data Collaboration, Cross-Functional Collaboration, Project Management
ASSUMPTION: The interview process for this role is designed to assess the candidate’s product marketing and go-to-market strategy expertise, communication and presentation skills, problem-solving and analytical skills, and cross-functional collaboration and project management skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools is not required, but proficiency in relevant software will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Performance-driven
- Collaborative
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Results-oriented and accountable
- Adaptable and resilient
Self-Assessment Questions:
- Do you align with TransUnion’s customer-centric and inclusive values?
- Are you comfortable working in a fast-paced, cross-functional, and collaborative environment?
- Do you have a data-driven and analytical approach to problem-solving?
- Are you results-oriented and accountable for your work?
- Are you adaptable and resilient in the face of change?
ASSUMPTION: TransUnion values candidates who are customer-centric, inclusive, innovative, performance-driven, collaborative, adaptable, and resilient.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and resilience
- Collaborating with various teams within the marketing department and other functions within the organization may require strong communication and project management skills
- Managing cross-functional execution and oversight of go-to-market programs may require significant time and effort
- Working in a hybrid environment may require flexibility and adaptability
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills, as well as a customer-centric and collaborative mindset.
📈 Similar Roles Comparison
- This role is similar to other senior product marketing roles within the marketing solutions industry, but may have a stronger focus on identity data and privacy considerations
- The advertising and marketing ecosystem is constantly evolving, and this role requires a strong understanding of emerging trends, competitive approaches, and use cases to communicate effective and relevant value propositions
- Career paths for this role may include advancement to a leadership role within the marketing department or taking on broader responsibilities within the organization
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing solutions industry, with a focus on identity data and privacy considerations.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch within the identity solutions suite
- Creating tailored content for a sales training session to equip the sales team with the knowledge and tools they need to effectively sell the product
- Conducting market research and competitive analysis to inform product positioning and enablement efforts
ASSUMPTION: These projects are designed to provide candidates with a sense of the types of initiatives they may work on in this role and the impact they can have on the organization’s success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the marketing department collaborate with other functions within the organization, such as product management and sales?
- What are the key priorities for this role in the first 90 days?
- How does TransUnion support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research TransUnion and the marketing solutions industry to demonstrate your knowledge and enthusiasm for the role
- Be prepared to discuss your understanding of the advertising and marketing ecosystem, identity data, and go-to-market strategies
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
