📌 Core Information
🔹 Job Title: Senior Product Marketing Manager - Platform
🔹 Company: GWI
🔹 Location: London, United Kingdom
🔹 Job Type: Hybrid (Wednesday in office)
🔹 Category: Business Intelligence Platforms
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Shaping the narrative and commercial success of GWI’s platform
- Translating product features into compelling stories for customers
- Positioning and monetizing the platform as it evolves rapidly
- Collaborating with cross-functional teams to drive GTM campaigns
- Working in a high-tempo environment with continuous change
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a dynamic, growing environment.
📋 Key Responsibilities
✅ Shape the narrative and commercial success of GWI’s platform, including Spark and Canvas
✅ Translate product features into clear, compelling stories that resonate with customers
✅ Collaborate with cross-functional teams to drive end-to-end GTM campaigns
✅ Work closely with product and sales teams to understand market needs and customer feedback
✅ Contribute to the development of GWI’s product marketing strategy and roadmap
ASSUMPTION: This role requires a strong understanding of B2B SaaS product marketing, with a focus on multi-feature platforms or data products.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in B2B SaaS product marketing, with at least 3 years in a senior role
Required Skills:
- Proven track record of building messaging and positioning that cuts through complexity
- Experience with pricing and packaging, and a good understanding of PLG and lifecycle conversion tactics
- Excellent communication and storytelling skills, both written and verbal
- Strong analytical skills and data-driven mindset
- Familiarity with marketing automation tools and CRM systems
Preferred Skills:
- Experience with data products or data-driven marketing
- Fluency in additional languages
- Experience working in a global or multinational organization
ASSUMPTION: Candidates should have a strong track record of driving commercial success through effective product marketing strategies.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on experience and qualifications)
Benefits:
- 25 days annual leave | Xmas office closures
- Health cash plan | 4% pension plan matching
- Flexitime | early Friday finishes | Work-from-anywhere options
- Carer days | Enhanced parental leave | Health cash plan for your family
- Accredited learning programs | A commitment to mental and physical health
- Reward and recognition programs | Career development opportunities
- DE&I committee | Volunteer options | 100% donation matching | Payroll giving options
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in London. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Business Intelligence Platforms
Company Size: Medium-sized (501-1,000 employees)
Founded: 2009
Company Description:
- GWI is a global data business that provides insights into consumer behavior, values, and media usage
- The company's platform represents the views of nearly 3 billion people across 52+ countries
- GWI works with agencies, brands, and media companies to help them understand their audience and drive action
- The company is committed to diversity, equity, and inclusion, striving to make its offices and teams as diverse as its data
Company Specialties:
Company Website: https://www.gwi.com/
ASSUMPTION: GWI's focus on data-driven insights and commitment to diversity make it an attractive place to work for individuals interested in market research and data analysis.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Product Marketing
Work Arrangement: Hybrid (Wednesday in office)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on diverse projects across GWI's platform and custom services
- Chance to develop skills in areas such as data products, global marketing, or custom research
ASSUMPTION: This role offers significant growth potential as GWI continues to expand its platform and services.
🌍 Location & Work Environment
Office Type: Hybrid (Wednesday in office)
Office Location(s): 25 Farringdon Street, London, London EC4A 4AB, GB
Geographic Context:
- London is a major global hub for business, finance, and technology
- The office is located in the City of London, close to public transportation and amenities
- The area is known for its vibrant culture, diverse food scene, and historic architecture
Work Schedule: Full-time (37.5 hours per week), with flexible work arrangements available
ASSUMPTION: The hybrid work arrangement and central London location offer a good balance between collaboration and flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Preliminary phone call with the Talent Team (no video required)
- First video interview with the hiring managers
- Second (and final*) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community
Key Assessment Areas:
- Product marketing experience and achievements
- Communication and storytelling skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with GWI's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your product marketing experience
- Be ready to discuss your understanding of GWI's platform and market research industry
ATS Keywords: B2B SaaS product marketing, multi-feature platforms, data products, pricing and packaging, PLG, lifecycle conversion tactics, GTM campaigns, cross-functional collaboration, communication skills, storytelling skills
ASSUMPTION: GWI's interview process is designed to assess both technical skills and cultural fit, with a focus on product marketing experience and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Familiarity with marketing automation tools and CRM systems is essential for this role, as is comfort with data visualization and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Think big (to make an impact)
- Ask why (to find a better way)
- Show respect (to everyone, at every level, all the time)
Work Style:
- GWI values a dynamic, high-tempo work environment with continuous change
- The company encourages flexibility, comfort with ambiguity, and a growth mindset
- GWI fosters a collaborative, inclusive culture that values diversity and open communication
Self-Assessment Questions:
- Do you thrive in dynamic, high-tempo environments with continuous change?
- Are you comfortable with ambiguity and able to adapt to new situations quickly?
- Do you have a growth mindset and a strong desire to learn and improve?
- Are you able to work effectively in a collaborative, inclusive culture that values diversity and open communication?
ASSUMPTION: GWI's work style requires individuals who are comfortable with change, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a high-tempo environment with continuous change may be challenging for some individuals
- The role requires a strong understanding of B2B SaaS product marketing, with a focus on multi-feature platforms or data products
- GWI's hybrid work arrangement may not be suitable for candidates who prefer fully remote or fully on-site work environments
- The role may require occasional travel to GWI's other global offices
ASSUMPTION: Candidates should carefully consider their personal preferences and career goals when evaluating this role and its potential challenges.
📈 Similar Roles Comparison
- Unlike some product marketing roles, this position focuses on a multi-feature platform rather than individual products
- The role requires a strong understanding of data products and lifecycle conversion tactics
- GWI's focus on data-driven insights and commitment to diversity set it apart from other market research companies
ASSUMPTION: This role offers a unique blend of product marketing, data analysis, and market research, making it an attractive option for candidates interested in these fields.
📝 Sample Projects
- Developing positioning and messaging for GWI's Spark and Canvas products
- Collaborating with cross-functional teams to drive GTM campaigns for new platform features
- Conducting market research and analysis to inform product roadmaps and pricing strategies
ASSUMPTION: The projects associated with this role offer a mix of strategic planning, tactical execution, and data-driven analysis.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role contributes to its success?
- How does GWI approach cross-functional collaboration, and what are the key stakeholders for this role?
- What are the most significant challenges facing the product marketing team, and how can this role address them?
- How does GWI support the professional development and growth of its employees?
- What are the company's plans for expansion and growth in the next 3-5 years, and how does this role fit into those plans?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and helps you make a more informed decision about your fit with the company.
🛠️ Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/globalwebindex/jobs/8088962002
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your product marketing experience
- Research GWI's platform and market research industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring team one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
