Senior Product Marketing Specialist - East Coast US, Remote

📌 Core Information

🔹 Job Title: Senior Product Marketing Specialist - East Coast US, Remote

🔹 Company: Cimpress/Vista

🔹 Location: East Coast US

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (East Coast US)

🚀 Job Overview

Key aspects of this role include:

• Leadership of a sub-category within the Marketing Materials category with full P&L ownership
• Optimization of product performance through data analysis and customer insights
• Cross-functional collaboration to launch new products and features
• Project management and roadmap development
• Strategic decision-making and problem-solving in a complex environment

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving growth and improving product performance within a specific sub-category.

📋 Key Responsibilities

✅ Lead a sub-category within the Marketing Materials category, with full P&L ownership

✅ Analyze sales data, assortment gaps, customer insights, market, and competitor trends to optimize product performance

✅ Collaborate cross-functionally to launch new products on the e-commerce platform and develop new site features

✅ Manage product and project roadmaps, including sprint planning, daily status updates, and problem resolution

✅ Partner with other product specialists to create scale and drive efficiency, leading cross-functional team members through the concept-to-launch process

ASSUMPTION: This role involves a mix of strategic planning, data-driven decision-making, and cross-functional collaboration to drive product success within a specific sub-category.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 5+ years of comprehensive business experience in e-commerce, merchandising, retail, or similar organizations

Required Skills:

• Attention to detail and executional excellence
• Solutions-focused approach and problem-solving skills
• Initiative and willingness to take calculated risks
• Ability to thrive in a complex, matrixed, global organization
• Strong collaboration and cross-functional teamwork skills

Preferred Skills:

• Experience with Agile methodology

ASSUMPTION: Candidates should have a strong background in e-commerce or related fields, with a proven track record of driving product success through data analysis, strategic decision-making, and cross-functional collaboration.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Specialist with 5-10 years of experience in the East Coast US)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee stock purchase plan
• Tuition reimbursement

Working Hours: Full-time (40 hours per week), with flexible hours and remote work arrangement

ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on small business marketing and design

Company Size: 5,001-10,000 employees (remote-first, global organization)

Founded: 1995, with over 20 years of experience serving small businesses worldwide

Company Description:

• VistaPrint is the design and marketing partner to millions of small businesses around the world
• Offers a full-service design, digital, and print solution through VistaCreate, 99designs by Vista, and VistaPrint
• Committed to making great marketing and design accessible to every small business owner

Company Specialties:

• Small business marketing
• Technology and software engineering
• Architecture and design
• Finance and manufacturing
• eCommerce

Company Website: http://www.vistaprint.com

ASSUMPTION: VistaPrint is a well-established, global company with a strong focus on small business marketing and design. They offer a comprehensive suite of products and services to help small businesses grow and succeed.

📊 Role Analysis

Career Level: Senior-level position with significant autonomy and strategic decision-making responsibilities

Reporting Structure: This role reports directly to the Senior Director of Product Marketing

Work Arrangement: Remote work arrangement, with a focus on the East Coast US time zone

Growth Opportunities:

• Potential to expand the scope of the role as the company grows and evolves
• Opportunities to work on high-impact projects with senior and executive leadership
• Chance to develop and mentor junior team members

ASSUMPTION: This role offers significant growth potential, both in terms of the scope of the position and the opportunities to work on high-impact projects and mentor junior team members.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office requirement

Office Location(s): East Coast US (candidates must be able to work within this time zone)

Geographic Context:

• The East Coast US is a major market for VistaPrint, with a significant customer base and competitive landscape
• The region offers a diverse range of cultural, historical, and recreational opportunities
• Candidates should be comfortable working in a remote, distributed team environment

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and outcomes

ASSUMPTION: The East Coast US is a critical market for VistaPrint, and candidates should be comfortable working in a remote, distributed team environment with a focus on results and outcomes.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Behavioral and situational interview with the hiring manager and a team member
• Final interview with the Senior Director of Product Marketing

Key Assessment Areas:

• Problem-solving and strategic thinking
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Leadership and teamwork

Application Tips:

• Highlight relevant experience and achievements in e-commerce, merchandising, retail, or similar organizations
• Demonstrate a strong track record of driving product success through data analysis and strategic decision-making
• Showcase your ability to thrive in a complex, matrixed, global organization
• Prepare examples of your problem-solving and leadership skills

ATS Keywords: E-commerce, merchandising, retail, project management, data analysis, customer insights, market trends, collaboration, Agile methodology, problem-solving, initiative, attention to detail, executional excellence, solutions-focused, cross-functional teamwork, complex environment

ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving, strategic thinking, and cross-functional collaboration skills, as well as their ability to thrive in a complex, matrixed, global organization.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Jira, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• eCommerce platform (e.g., Shopify, Magento)

ASSUMPTION: The specific tools and technologies used may vary, but candidates should be comfortable working with project management, data analysis, collaboration, and e-commerce platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Collaborative
• Innovative
• Results-driven

Work Style:

• Remote and distributed team environment
• Focus on results and outcomes
• Data-driven decision-making
• Cross-functional collaboration
• Agile and adaptable

Self-Assessment Questions:

• Do you thrive in a remote, distributed team environment?
• Are you comfortable working with data and using it to drive strategic decisions?
• Do you have experience leading cross-functional teams and driving projects to completion?
• Are you able to adapt and pivot based on new information or changing priorities?

ASSUMPTION: VistaPrint values a customer-centric, inclusive, collaborative, innovative, and results-driven work environment. Candidates should be comfortable working remotely, using data to drive strategic decisions, leading cross-functional teams, and adapting to new information or changing priorities.

⚠️ Potential Challenges

• Working in a complex, matrixed, global organization can be challenging, with many stakeholders and competing priorities
• The role requires a high level of autonomy and strategic thinking, which can be demanding
• The East Coast US is a competitive market, with a need to stay up-to-date on market trends and competitor activities
• The role may require occasional travel for meetings or events

ASSUMPTION: This role presents unique challenges, including working in a complex, matrixed, global organization, requiring a high level of autonomy and strategic thinking, and operating in a competitive market. Candidates should be comfortable working in these environments and be prepared to adapt to new information or changing priorities.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Manager or Senior Product Marketing Manager position in a mid- to large-sized e-commerce or retail organization
• However, this role places a greater emphasis on data analysis and strategic decision-making, as well as cross-functional collaboration
• Career progression may include moving into a Director or Vice President of Product Marketing role, with broader responsibilities and leadership opportunities

ASSUMPTION: This role is similar to a Senior Product Manager or Senior Product Marketing Manager position, but with a greater emphasis on data analysis, strategic decision-making, and cross-functional collaboration. Career progression may include moving into a Director or Vice President of Product Marketing role.

📝 Sample Projects

• Conducting a comprehensive analysis of a sub-category within the Marketing Materials category to identify opportunities for optimization and growth
• Developing and executing a go-to-market strategy for a new product launch, including cross-functional collaboration with design, engineering, and marketing teams
• Managing a project roadmap to ensure successful execution of multiple product launches within a quarter

ASSUMPTION: Sample projects for this role may include conducting comprehensive analyses, developing and executing go-to-market strategies, and managing project roadmaps to ensure successful execution of multiple product launches within a quarter.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach cross-functional collaboration and decision-making?
• What are the most challenging aspects of working in a remote, distributed team environment, and how does the company address them?

ASSUMPTION: Key questions to ask during the interview should focus on the team structure, growth and development opportunities, priorities for the role, cross-functional collaboration, and challenges of working in a remote, distributed team environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and achievements in e-commerce, merchandising, retail, or similar organizations
• Prepare examples of your problem-solving and leadership skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.