📌 Core Information
🔹 Job Title: Senior Product Marketing Strategist
🔹 Company: Humana
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to drive patient acquisition and fuel growth
- Collaborating with internal teams and managing relationships with external partners for effective campaign delivery
- Providing strategic insights to optimize ongoing marketing efforts using data and market feedback
- Overseeing event planning and execution for a positive attendee experience
- Analyzing performance reports and sharing insights to track progress and measure marketing impact
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration to achieve business objectives.
📋 Key Responsibilities
✅ Lead the development and execution of strategic marketing plans to drive patient acquisition and fuel growth
✅ Collaborate with internal teams, including sales, operations, and clinical departments, to ensure marketing strategies align with broader organizational goals
✅ Manage relationships with key external partners and vendors for seamless campaign execution and consistent messaging
✅ Oversee the planning and execution of events to allow for a positive experience for attendees and stakeholders, resolving any real-time issues as needed
✅ Analyze performance reports and share insights to help market partners track progress and measure marketing impact
✅ Integrate internal and external strategic inputs to inform ongoing planning and optimization efforts
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 5+ years of experience in business and/or marketing strategy
Required Skills:
- Proven success in driving customer engagement with new products, services, or experiences
- Strong data-driven marketer with the ability to leverage insights and develop effective marketing strategies
- Skilled in persuasive storytelling and communicating with senior leadership
- Expertise in marketing frameworks and strategic planning
- Highly collaborative with excellent relationship-building skills, able to engage diverse stakeholders and gain their buy-in
- Experience managing and prioritizing diverse projects within budget perimeters
- Excellent communication skills, both written and verbal, with the ability to communicate at all organizational levels
Preferred Skills:
- Event planning experience (Strongly Preferred)
- Experience in the healthcare industry
- Experience in performance marketing
- A great sense of humor!
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in marketing strategy and a strong understanding of data-driven decision-making.
💰 Compensation & Benefits
Salary Range: $94,900 - $130,500 per year
Benefits:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role with similar responsibilities. The actual salary may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Humana is a leading health and well-being company focused on making it easier for millions of people to achieve their best health. They offer a range of health plan options for individuals and families, as well as Medicare plans.
Company Size: Humana has 10,001+ employees, providing ample opportunities for career growth and collaboration.
Founded: Humana was founded in 1961 and has since grown to become a publicly traded company with a strong focus on innovation and customer-centric care.
Company Description:
- Humana is committed to putting health first for its teammates, customers, and company.
- Their insurance services and CenterWell healthcare services make it easier for people to achieve their best health by delivering the care and service they need, when they need it.
- Humana's cultural foundation is aligned with helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences.
Company Specialties:
- Health insurance
- Healthcare services
- Medicare plans
- Well-being programs
Company Website: careers.humana.com
ASSUMPTION: Humana's focus on customer-centric care and innovation makes it an attractive employer for individuals seeking to make a meaningful impact in the healthcare industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking.
Reporting Structure: The Senior Product Marketing Strategist reports to the Associate Director of Product Marketing and is responsible for leading the development and execution of marketing strategies for new clinics.
Work Arrangement: This role is remote-friendly, with occasional travel to Humana's offices for training or meetings.
Growth Opportunities:
- Potential to advance to a director-level role within the marketing department
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Access to professional development and training opportunities
ASSUMPTION: Given Humana's size and focus on growth, there are ample opportunities for career advancement and professional development within the organization.
🌍 Location & Work Environment
Office Type: Remote-friendly with occasional travel to Humana's offices
Office Location(s): Humana's headquarters are in Louisville, Kentucky, with additional offices in Chicago, Illinois, and other locations throughout the United States.
Geographic Context:
- Humana's remote-friendly work arrangement allows for greater flexibility and work-life balance
- The company's extensive network of offices provides opportunities for in-person collaboration and networking
- Humana's commitment to diversity, equity, and inclusion fosters a supportive and inclusive work environment
Work Schedule: The standard workweek is 40 hours, with flexibility for remote workers to manage their time effectively.
ASSUMPTION: Humana's remote-friendly work arrangement and commitment to diversity, equity, and inclusion create a supportive and flexible work environment that caters to a wide range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Behavioral and situational interviews with hiring managers and team members
- Final interview with the Associate Director of Product Marketing
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Communication and presentation skills
- Collaboration and stakeholder management skills
- Event planning and execution skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy experience and data-driven approach
- Prepare examples of successful marketing campaigns you've led and the results they drove
- Be ready to discuss your event planning experience and how you've managed vendor relationships
ATS Keywords: Marketing strategy, data-driven, customer engagement, event planning, vendor management, stakeholder collaboration, performance analysis
ASSUMPTION: Given the strategic nature of this role, applicants should be prepared to demonstrate their ability to think critically, analyze data, and develop effective marketing strategies.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Event planning and management tools (e.g., Cvent, Eventbrite)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Putting health first
- Empowering our people
- Fostering an inclusive environment
- Delivering exceptional experiences
- Innovating for the future
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
- Inclusive and respectful of diverse perspectives
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you comfortable managing multiple projects and priorities simultaneously?
- Do you have experience working remotely and managing your time effectively?
- Are you comfortable traveling occasionally for training or meetings?
- Do you share Humana's commitment to putting health first and empowering our people?
ASSUMPTION: Applicants should assess their fit with Humana's values and work style to ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously may require strong organizational skills and time management
- Occasional travel may be required, which could disrupt personal schedules or family commitments
- Working remotely may present unique challenges, such as maintaining work-life balance and ensuring effective communication with team members
- Humana's size and growth may result in a fast-paced and sometimes unpredictable work environment
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on strategic thinking, data analysis, and event planning
- In the healthcare industry, marketing roles often require a strong understanding of regulatory environments and patient-centered care principles
- Career progression in marketing roles may vary depending on the organization's size, structure, and growth trajectory
ASSUMPTION: Applicants should research similar roles within the healthcare industry to better understand the unique aspects of this position and the potential career growth opportunities.
📝 Sample Projects
- Developing and executing a strategic marketing plan to launch a new clinic, including tactics to enhance brand visibility and drive patient acquisition
- Analyzing market data to identify trends and opportunities, and adjusting marketing strategies to optimize performance
- Planning and executing a grand opening event for a new clinic, ensuring a positive experience for attendees and stakeholders
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Product Marketing Strategist role at Humana.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support work-life balance for remote employees?
- What opportunities are there for professional development and career growth within the marketing department?
- How does the company measure the success of marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to innovation and staying ahead of industry trends in the healthcare space?
ASSUMPTION: Asking these questions will help applicants better understand the work environment, team dynamics, and career growth opportunities within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy experience and data-driven approach
- Prepare examples of successful marketing campaigns you've led and the results they drove
- Be ready to discuss your event planning experience and how you've managed vendor relationships
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
