📌 Core Information
🔹 Job Title: Senior Program Manager, Brand Experience and Excellence
🔹 Company: Amazon
🔹 Location: Tempe, Arizona & Seattle, Washington
🔹 Job Type: On-site
🔹 Category: Brand Management & Customer Experience
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing adoption strategies for a suite of products
- Driving productivity metrics and defect reduction efforts
- Collaborating cross-functionally to deliver on program roadmaps
- Analyzing metrics to uncover business trends and make data-driven decisions
- Operating autonomously and managing program milestones
ASSUMPTION: This role requires a high degree of independence and strategic thinking. The successful candidate will be comfortable working in a fast-paced, ever-changing environment and making decisions with incomplete information.
📋 Key Responsibilities
✅ Operate autonomously to build, develop, and manage the adoption strategy of a suite of products
✅ Set delivery/completion dates and establish regular review cadences to report on program state and impact
✅ Utilize metrics to deep-dive into issues, uncover trends, and make necessary course corrections to meet business objectives
✅ Partner closely with other program managers, tech leads, and internal stakeholders to deliver on roadmaps
✅ Drive alignment with senior leaders and key cross-functional partners
✅ Make prioritization and trade-off decisions balancing customer experience, brand experience, and business value
✅ Implement mechanisms to drive efficiency and automation of internal processes
ASSUMPTION: This role involves a significant amount of stakeholder management and requires strong communication skills to influence and drive consensus among diverse teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 5-10 years of experience in program management, brand management, or a related field
Required Skills:
- Data analysis and interpretation
- Strategic planning and execution
- Product management and roadmap development
- Stakeholder management and communication
- Metrics-driven decision making
- Process improvement and automation
- Cross-functional collaboration
Preferred Skills:
- Experience with Amazon's product suite and selling partner ecosystem
- Fluency in Spanish or other languages relevant to Amazon's global customer base
- Experience working with cross-functional teams in a matrix organization
ASSUMPTION: While not explicitly stated, experience with Amazon's products and selling partner ecosystem would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for this role and experience level)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time (40 hours per week), with potential for flexible work arrangements
ASSUMPTION: Salary range is estimated based on industry standards for a senior program manager role at Amazon. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and retail
Company Size: 10,000+ employees (large enterprise)
Founded: 1994 (over 25 years ago)
Company Description:
- Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Known for its customer-centric approach, innovation, and operational excellence
- Emphasizes long-term thinking and a passion for invention
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure (AWS)
- Digital content and streaming (Amazon Prime, Amazon Music, Amazon Video)
- Artificial intelligence and machine learning (Alexa, Amazon Go, Amazon Robotics)
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities for career growth and exposure to cutting-edge technology. However, the fast-paced environment may also present challenges in terms of work-life balance and job security.
📊 Role Analysis
Career Level: Mid to senior-level management
Reporting Structure: This role may report to a director or vice president of brand experience and excellence
Work Arrangement: On-site, with potential for hybrid work (2-3 days per week remote)
Growth Opportunities:
- Advancement to director or vice president level within the brand experience and excellence organization
- Transition to other senior management roles within Amazon, such as category management or vendor management
- Expansion into related fields, such as marketing, sales, or operations
ASSUMPTION: Given Amazon's size and diversity, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment with open floor plans and collaborative workspaces
Office Location(s): Tempe, Arizona & Seattle, Washington
Geographic Context:
- Tempe, Arizona: Suburban area with a mix of urban and outdoor recreational opportunities
- Seattle, Washington: Urban area with a strong tech industry presence and cultural attractions
Work Schedule: Standard business hours (8:00 AM - 5:00 PM) with potential for flexible scheduling and overtime as needed
ASSUMPTION: Both Tempe and Seattle offer a diverse range of housing, dining, and entertainment options. However, cost of living may be higher in Seattle compared to Tempe.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter or HR representative
- Behavioral and situational interview with the hiring manager
- Final interview with senior leadership or stakeholders
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and metrics-driven decision making
- Cross-functional collaboration and stakeholder management
- Adaptability and comfort with ambiguity
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of your experience with data analysis, strategic planning, and stakeholder management
- Research Amazon's brand experience and excellence organization and be prepared to discuss how your background aligns with the company's mission and values
ATS Keywords: Data analysis, strategic planning, program management, stakeholder management, metrics-driven decision making, cross-functional collaboration, Amazon, brand experience, customer experience
ASSUMPTION: The interview process may take several weeks, and applicants should be prepared to provide specific examples of their experience and accomplishments.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Jira, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Amazon-specific tools and platforms (e.g., Amazon Seller Central, Amazon Brand Registry, Amazon Advertising)
ASSUMPTION: Familiarity with Amazon-specific tools and platforms may be beneficial for success in this role, but not necessarily required.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Data-driven decision making
- Collaborative and cross-functional teams
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- How do you balance customer experience, brand experience, and business value in your decision-making process?
- Can you provide an example of a time when you had to operate autonomously and manage program milestones in a fast-paced environment?
- How do you approach stakeholder management and communication, particularly when working with diverse teams?
ASSUMPTION: Amazon's culture values innovation, data-driven decision making, and a customer-centric approach. Applicants should be prepared to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Fast-paced work environment with high expectations for performance and results
- Potential for long hours and overtime, particularly during peak seasons or project deadlines
- Working with a diverse range of stakeholders, each with their own priorities and agendas
- Navigating Amazon's complex organizational structure and matrix management
ASSUMPTION: While Amazon offers numerous opportunities for career growth and development, the fast-paced work environment and complex organizational structure may present challenges for some individuals.
📈 Similar Roles Comparison
- This role is similar to other senior program manager or brand experience roles within Amazon and other large e-commerce or retail companies
- However, the focus on selling partner adoption strategy and defect reduction efforts is unique to this role within Amazon
- Career path for this role may lead to director or vice president level within brand experience and excellence, or transition to other senior management roles within Amazon
ASSUMPTION: While this role shares similarities with other senior program manager or brand experience roles, the specific focus on selling partner adoption strategy and defect reduction efforts makes it unique within Amazon.
📝 Sample Projects
- Developing and implementing a strategic plan to increase selling partner adoption of a new Amazon product feature
- Analyzing metrics to identify trends and opportunities for improving customer experience and brand perception
- Collaborating with cross-functional teams to launch a new Amazon product or service, managing program milestones and ensuring successful delivery
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the work required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of selling partner adoption for the products in this portfolio, and what specific challenges the team is facing?
- How does this role collaborate with other teams within the brand experience and excellence organization, as well as with other departments within Amazon?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its employees in this role and within the brand experience and excellence organization?
- What is the typical work-life balance for employees in this role, and how does Amazon support work-life balance initiatives?
ASSUMPTION: These questions are designed to provide insight into the specific challenges and priorities of the role, as well as Amazon's approach to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences for this role, focusing on data analysis, strategic planning, and stakeholder management
- Prepare a cover letter that explains your interest in this role and how your background aligns with Amazon's mission and values
- If applicable, prepare examples of your experience with data analysis, strategic planning, and stakeholder management to discuss during the interview
- Follow up with the hiring manager or recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
