🔹 Job Title: Senior Programmatic Media Buyer
🔹 Company: Newfold Digital
🔹 Location: United States - Remote
🔹 Job Type: Other
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a high level of technical expertise in programmatic media buying and a strong understanding of digital advertising KPIs. Candidates should be comfortable working in a dynamic, data-driven environment and collaborating with various teams to achieve campaign goals.
✅ Own the end-to-end execution of programmatic campaigns in DV360, including setup, pacing, targeting, trafficking, troubleshooting, and optimization
✅ Manage campaign trafficking and tracking in Google Campaign Manager (CM360), including QA of creatives, tags, and pixels
✅ Continuously monitor and optimize performance across KPIs (e.g., CTR, CPA, ROAS, VCR) using data-led strategies and A/B testing
✅ Collaborate with creative and brand teams to advise on ad specifications, formats, and best practices for programmatic channels
✅ Partner with analytics and marketing teams to implement tracking, ensure data integrity, and deliver insightful reporting and analysis
✅ Work regularly with the Google account team and evaluate feedback and recommendations to drive continued best practices, measurement enhancements, and improved results against performance KPIs
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration. Successful candidates will be comfortable working independently and in a team environment, with a strong attention to detail and excellent project management skills.
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 5+ years of hands-on experience running programmatic campaigns, including direct platform experience in DV360 and Google Campaign Manager
Required Skills:
Preferred Skills:
ASSUMPTION: While the role requires a strong technical skill set, it is also essential for candidates to possess excellent communication skills, attention to detail, and strong project management skills to succeed in this position.
Salary Range: $75,000 to $100,000 annually. Individual salaries are determined by various factors including, but not limited to: candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions.
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior-level programmatic media buying role. Final compensation will be determined based on the candidate's qualifications and market conditions.
Industry: Newfold Digital is a leading web technology company serving nearly seven million customers globally. They specialize in web services, including websites, domains, hosting, online marketing, SEO, website builders, and WordPress.
Company Size: 1,001-5,000 employees. As a mid-sized company, Newfold Digital offers a balance between the resources and opportunities of a larger organization and the agility and personal touch of a smaller one.
Founded: 2021 (through the combination of Endurance Web Presence and Web.com Group)
Company Description:
Company Specialties:
Company Website: newfold.com
ASSUMPTION: Newfold Digital's diverse range of brands and services provides opportunities for candidates to grow and learn within the company. Their customer-centric approach emphasizes the importance of strong communication and collaboration skills.
Career Level: Senior. This role is suitable for experienced professionals looking to apply their expertise in programmatic media buying to drive campaign performance and contribute to strategic decision-making.
Reporting Structure: This role reports directly to the VP of Marketing Acquisition and may oversee junior media buyers or campaign managers.
Work Arrangement: Remote OK. This role can be performed remotely, with the option to work from home, in a hybrid environment, or from the office, depending on the candidate's preference and the company's current work environment scenarios.
Growth Opportunities:
ASSUMPTION: The senior programmatic media buyer role offers opportunities for career growth and development within Newfold Digital. Successful candidates will be proactive, results-driven, and eager to take on new challenges and responsibilities.
Office Type: Newfold Digital offers flexible work environment scenarios, including work-from-home, hybrid, and work-from-the-office options.
Office Location(s): Newfold Digital has offices in various locations worldwide, including Jacksonville, Florida; Burlington, Massachusetts; Singapore; Mumbai, India; Toronto, Canada; Austin, Texas; Tempe, Arizona; Tenerife, Spain; Hong Kong; Melbourne, Australia; Sydney, Australia; New Plymouth, New Zealand; Cebu, Philippines; Kyiv, Ukraine; Boise, Idaho; and Buenos Aires, Argentina.
Geographic Context:
Work Schedule: Full-time (40 hours per week). The work schedule may vary depending on the candidate's work arrangement and the company's current work environment scenarios.
ASSUMPTION: Newfold Digital's flexible work environment and global presence provide candidates with the opportunity to work remotely or from various office locations, offering a high degree of flexibility and convenience.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Programmatic campaigns, DV360, Google Campaign Manager, media buying, tagging, tracking, viewability, brand safety, digital advertising KPIs, optimization techniques, audience targeting, lookalike modeling, contextual targeting, inventory management, Excel, Google Sheets, presentation skills
ASSUMPTION: Newfold Digital's hiring process is designed to assess candidates' technical expertise, problem-solving skills, and cultural fit. Successful applicants will be able to demonstrate their ability to manage complex campaign strategies and collaborate effectively with cross-functional teams.
ASSUMPTION: The senior programmatic media buyer role requires proficiency in DV360 and Google Campaign Manager, as well as strong Excel or Google Sheets skills. Familiarity with other tools and technologies, such as Google Analytics, HTML, CSS, or JavaScript, is preferred but not required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Newfold Digital values candidates who are customer-centric, collaborative, innovative, accountable, and respectful. Successful applicants will be data-driven, results-oriented, adaptable, team-focused, and proactive in their approach to work.
ASSUMPTION: The senior programmatic media buyer role presents unique challenges, including managing complex campaigns, staying current with industry trends, collaborating effectively with various teams, and working remotely. Successful candidates will be proactive, adaptable, and skilled in navigating these potential challenges.
ASSUMPTION: The senior programmatic media buyer role at Newfold Digital offers a unique blend of technical expertise, strategic planning, and cross-functional collaboration. Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
ASSUMPTION: The senior programmatic media buyer role involves a wide range of projects, from strategic planning and execution to data analysis and optimization. Successful candidates will be comfortable working on diverse projects and driving measurable outcomes.
ASSUMPTION: The interview process is an opportunity for candidates to learn more about the company's culture, team dynamics, and growth opportunities. Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.