Senior Regional Marketing Manager

Neo4j

Full-time

On-site

London, London, City of, United Kingdom

📍 Field Marketing

📌 Core Information

🔹 Job Title: Senior Regional Marketing Manager

🔹 Company: Neo4j

🔹 Location: London, UK

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with occasional remote work)

🚀 Job Overview

Key aspects of this role include:

Developing and executing regional marketing strategies to drive brand awareness, lead generation, and pipeline progression.
Collaborating with cross-functional teams to plan and implement lead-generation programs.
Managing regional marketing budgets and forecasting.
Expanding engagement with channel and cloud partner teams to support co-marketing demand generation programs.
Working closely with sales, field engineering, SDR, and services teams to drive revenue in the region.

ASSUMPTION: This role requires a proactive self-starter with strong initiative and excellent communication skills to thrive in a fast-paced, high-growth environment.

📋 Key Responsibilities

✅ Lead and execute regional marketing strategy to drive brand awareness, lead generation, and pipeline progression.

✅ Collaborate with cross-functional teams to plan and implement lead-generation programs.

✅ Manage regional marketing budgets and forecasting.

✅ Expand engagement with channel and cloud partner teams to support co-marketing demand generation programs.

✅ Work closely with sales, field engineering, SDR, and services teams to drive revenue in the region.

✅ Define and deliver Neo4j events, roadshows, and 3rd party conference sponsorships.

✅ Partner with central PR team and local PR agencies to optimize PR plans.

✅ Be an active member of the global marketing team to ensure consistency of strategic marketing programs.

✅ Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes, and manage the local budget to maximize impact.

ASSUMPION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple projects, prioritize, and meet deadlines.

🎯 Required Qualifications

Education: University degree or equivalent experience in marketing

Experience: At least 12 years of marketing experience working in the B2B technology industry with cloud, big data, analytics, or database experience

Required Skills:

Proven experience in managing and operating field events
Deep familiarity with the enterprise B-to-B software market
Strong planning and project management skills
Proactive communicator with strong teamwork and collaboration skills
Goal-oriented, self-starter with the ability to work independently and in a team
Knowledge and experience with modern demand generation and integrated marketing
Familiarity with Salesforce, Marketo, Tableau, WordPress, Splash, and common social media channels
Ability to travel in support of local activities and initiatives as required by the business

Preferred Skills:

Experience with ABM (Account-Based Marketing) programs
Fluency in additional languages (especially European languages)

ASSUMPTION: Candidates with experience in the graph database industry or related fields will have a significant advantage.

💰 Compensation & Benefits

Salary Range: £80,000 - £100,000 per annum (based on experience and industry standards for senior marketing roles in London)

Benefits:

Competitive benefits package, including health, dental, and vision insurance
Retirement savings plan with company contributions
Generous time off (25 days per year, plus bank holidays)
Flexible working hours and remote work options
Employee development and training opportunities
Free snacks and drinks (when on-site)

Working Hours: Full-time (37.5 hours per week), with occasional flexibility for event coverage

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior marketing roles in London. The final salary will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Graph Database & Analytics

Company Size: Medium (501-1,000 employees)

Founded: 2007, with a strong presence in the UK since 2011

Company Description:

Neo4j is the leader in Graph Database & Analytics, helping organizations find hidden patterns and relationships across billions of data connections deeply, easily, and quickly.
The company has customers in every industry globally, including 84% of the Fortune 100 and 58% of the Fortune 500.
Neo4j experienced rapid growth in 2024, surpassing $200M in annual recurring revenue (ARR) and raising the biggest funding round in database history ($325M Series F).

Company Specialties:

Graph Database
NoSQL Database
Native Graph Technology
Graph Platform
Graph Analytics
Cypher
Database
Knowledge Graph
Graph Visualization
Graph Algorithms
Fraud Detection
Data Lineage
Graph Technology
GenAI

Company Website: neo4j.com

ASSUMPTION: Neo4j's strong focus on innovation, customer success, and fostering an inclusive culture makes it an attractive place to work for marketing professionals seeking to make a significant impact.

📊 Role Analysis

Career Level: Senior (10+ years of experience)

Reporting Structure: Reports directly to the Head of Marketing in North EMEA, with close collaboration with various cross-functional teams

Work Arrangement: On-site with occasional remote work (hybrid model)

Growth Opportunities:

Potential to lead a team and mentor junior marketing professionals as the company continues to grow
Opportunities to take on additional responsibilities and advance within the marketing organization
Exposure to various aspects of marketing, including events, digital campaigns, content creation, and PR

ASSUMPTION: This role offers a clear path to team leadership for high performers, with opportunities for professional development and growth within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): 182-194 Union Street, London, SE1 0LH, UK

Geographic Context:

London is a major global hub for technology, finance, and marketing industries
The office is conveniently located near major transportation links, with easy access to shops, restaurants, and cultural attractions
The UK is home to a significant number of Neo4j's customers and partners

Work Schedule: Monday to Friday, with occasional flexibility for event coverage

ASSUMPTION: The central London location and vibrant work environment contribute to a positive work-life balance and provide ample opportunities for professional networking.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screening
On-site or virtual interview with the hiring manager
Final round interview with additional stakeholders
Background check and offer extension

Key Assessment Areas:

Marketing strategy and planning
Event management and execution
Budget tracking and forecasting
Cross-functional collaboration and communication
Problem-solving and analytical skills

Application Tips:

Tailor your resume and cover letter to highlight relevant marketing experience, achievements, and skills
Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing strategies
Research Neo4j's products, customers, and industry to demonstrate your understanding of the role and company
Be ready to discuss your experience with marketing automation tools and platforms

ATS Keywords: B2B Marketing, Demand Generation, Event Marketing, Digital Campaigns, Marketing Automation, ABM, Budget Management, Cross-functional Collaboration, Graph Database, Cloud Technology

ASSUMPTION: Applicants should emphasize their experience with marketing funnel metrics, quantitative evaluation of marketing activity performance, and ABM strategies to stand out in the application process.

🛠️ Tools & Technologies

Salesforce
Marketo
Tableau
WordPress
Splash
Common social media channels
Google Workspace (Gmail, Google Drive, Google Docs)
Microsoft Office Suite (Word, Excel, PowerPoint)
Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

(we)-[:VALUE]->(relationships)
(we)-[:FOCUS_ON]->(userSuccess)
(we)-[:THRIVE_IN]->(:Culture {type: [‘Open’, ‘Inclusive’]})
(we)-[:ASSUME]->(:Intent {direction:’Positive’})
(we)-[:WELCOME]->(:Discussions {nature: ‘IntellectuallyHonest’})
(we)-[:DELIVER_ON]->(ourCommitments)

Work Style:

Collaborative and open communication
Focus on user success and customer-centric approach
Positive and inclusive culture that welcomes diverse perspectives
Intellectually honest discussions and a commitment to continuous learning
Delivery on commitments and a strong work ethic

Self-Assessment Questions:

How do you align with Neo4j's core values, particularly (we)-[:VALUE]->(relationships) and (we)-[:THRIVE_IN]->(:Culture {type: [‘Open’, ‘Inclusive’]})?
How comfortable are you working in a fast-paced, high-growth environment with a strong focus on collaboration and customer success?
How do you approach delivering on commitments and ensuring the success of marketing campaigns and events?

ASSUMPTION: Candidates who demonstrate a strong fit with Neo4j's values and work style, as well as a commitment to customer success and continuous learning, will thrive in this role.

⚠️ Potential Challenges

Managing multiple projects and priorities in a fast-paced, high-growth environment
Collaborating effectively with various cross-functional teams and stakeholders
Keeping up with industry trends and best practices in marketing, particularly in the graph database and analytics sectors
Occasional travel requirements for events and customer meetings
Balancing the need for strategic planning with the demands of day-to-day marketing activities

ASSUMPTION: Successful candidates will be proactive, adaptable, and able to thrive in a dynamic and sometimes challenging work environment.

📈 Similar Roles Comparison

This role differs from other senior marketing roles in its focus on the graph database and analytics industry, requiring a strong understanding of the unique aspects of these technologies and their applications.
Compared to other senior marketing roles, this position offers a greater emphasis on event management, digital campaigns, and content creation, as well as a strong focus on customer success and collaboration with cross-functional teams.
Career paths for this role may include advancement to marketing leadership positions within Neo4j or related industries, with opportunities to specialize in graph database and analytics marketing.

ASSUMPTION: Candidates with experience in the graph database and analytics industries, or related fields, will have a significant advantage in this role.

📝 Sample Projects

Planning and executing a regional marketing campaign to drive brand awareness and lead generation for a new graph database product launch
Managing a virtual event series focused on graph analytics use cases and customer success stories
Collaborating with the PR team to secure coverage in industry publications and generate buzz around Neo4j's latest innovations
Developing and implementing an ABM strategy to support strategic deals and amplify sales relationships

ASSUMPTION: Successful candidates will have experience managing marketing projects from inception to completion, with a strong focus on customer success and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

What are the most significant marketing challenges facing Neo4j in the UK region, and how can this role address them?
How does Neo4j measure the success of marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
What opportunities exist for professional development and growth within the marketing organization?
How does Neo4j support work-life balance for its employees, particularly for those in senior roles?
What are the most important qualities and skills for someone to succeed in this role, and how can I demonstrate them during the interview process?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role, the company, and the industry, as well as their commitment to customer success and continuous learning.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the Neo4j careers page
Tailor your resume and cover letter to highlight relevant marketing experience, achievements, and skills
Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing strategies
Research Neo4j's products, customers, and industry to demonstrate your understanding of the role and company
Be ready to discuss your experience with marketing automation tools and platforms
Follow up with the hiring manager one week after your final interview, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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