📌 Core Information
🔹 Job Title: Senior Regional Marketing Manager, Nordics
🔹 Company: Remote
🔹 Location: Remote - Nordics
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Mid-Senior Level
🚀 Job Overview
Key aspects of this role include:
- Leading full-funnel marketing campaigns and localized execution across the Nordics and CEE.
- Adapting EMEA strategy to local market dynamics and customer behaviors.
- Managing the company's presence at high-impact regional events.
- Collaborating with cross-functional teams to support cross-sell and upsell programs.
- Monitoring and optimizing campaign performance using data-driven insights.
ASSUMPTION: This role requires a strategic and hands-on marketing professional with experience in regional/field marketing, demand generation, and event strategy. The ideal candidate will have a strong analytical mindset and be comfortable working in a dynamic, global environment.
📋 Key Responsibilities
✅ Strategic Planning & Localization:
- Adapt the overarching EMEA marketing strategy to reflect the Nordics market dynamics and sales goals.
- Own regional go-to-market planning and coordinate with cross-functional teams to ensure local relevance and impact.
✅ Demand Generation Campaigns:
- Drive pipeline and brand visibility by executing integrated campaigns across digital, content, direct mail, and outbound channels.
- Collaborate with the Marketing Automation Lead to enhance reach and effectiveness.
✅ Event & Field Marketing:
- Plan, manage, and optimize regional events and third-party sponsorships in collaboration with SDRs and AEs to ensure seamless integration into pipeline-building efforts.
✅ Stakeholder Collaboration:
- Partner with Sales and Customer Success teams to support cross-sell and upsell programs, contribute to persona development, and align marketing initiatives with commercial goals.
✅ Performance & Optimization:
- Continuously monitor and analyze campaign KPIs, using insights from marketing operations to refine strategy, targeting, messaging, and timing for improved outcomes.
ASSUMPTION: The responsibilities listed above are subject to change based on the evolving needs of the business and market conditions. The ideal candidate will be comfortable with ambiguity and adaptable to shifting priorities.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- Several years of experience in regional/field marketing for B2B or SaaS businesses.
- Proven track record of driving pipeline contribution through demand generation campaigns.
Required Skills:
- Expertise in CRM platforms (Salesforce) and marketing tools.
- Strong project management and localization instincts.
- Analytical and agile mindset.
- Fluent English; business proficiency in Swedish (and another Nordic language is a plus).
Preferred Skills:
- Familiarity with content strategy and marketing automation tools.
- Experience with event management software.
ASSUMPTION: While the required qualifications listed above are essential for the role, the ideal candidate will also possess strong communication skills, cultural sensitivity, and a growth mindset.
💰 Compensation & Benefits
Salary Range:
- The annual salary range for this full-time position is $45,900 - $129,100 USD. The actual base pay for the successful candidate is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands.
Benefits:
- Work from anywhere.
- Flexible paid time off.
- Flexible working hours (we are async).
- 16 weeks paid parental leave.
- Mental health support services.
- Stock options.
- Learning budget.
- Home office budget & IT equipment.
- Budget for local in-person social events or co-working spaces.
Working Hours:
- Full-time (40 hours per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the Nordics region. The actual compensation may vary based on the candidate's qualifications, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services
Company Size: 1,001-5,000 employees
Founded: 2019
Company Description:
- Remote is a global HR platform that helps companies hire, manage, and pay their entire team, enabling them to compete effectively in the modern global economy.
- The company offers a comprehensive set of core solutions, including HRIS, payroll, international employment, contractor management, and more.
Company Specialties:
- Remote Jobs
- PEO
- Hiring
- Remote Work
- Global Employment
- Payroll
- EOR
- Remote Hiring
- Global Benefits
- Global Tax and Compliance Management
- International Payroll
- IP Protection
- Automated Payments
- Human Resource Management
- Contractor Management
- Owned Entities
- Visas and Immigration
- Employee Onboarding
- Time Off Approvals
- Employment Documentation Management
- Incentives and Expenses Management
- Salary Calculation
- HRIS
- HRMS
- Global Equity Management
Company Website:
remote.com
ASSUMPTION: Remote's comprehensive suite of HR solutions and global presence make it an attractive employer for marketing professionals seeking to gain experience in a dynamic, international environment.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: The Senior Regional Marketing Manager, Nordics will report directly to the Senior Manager, Regional Marketing EMEA.
Work Arrangement: This role is fully remote and requires the candidate to be located in Sweden, Norway, Finland, or Denmark.
Growth Opportunities:
- Opportunities for career progression within the marketing function as the company continues to expand its global presence.
- Potential to take on additional responsibilities and lead a team as the business grows.
ASSUMPTION: The mid-senior level nature of this role offers ample opportunities for professional growth and development within the marketing function at Remote.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): The successful candidate must be located in Sweden, Norway, Finland, or Denmark.
Geographic Context:
- The Nordics region offers a high quality of life, with a strong focus on work-life balance and employee well-being.
- The region is home to a thriving tech industry, with numerous startups and established companies offering competitive salaries and benefits packages.
Work Schedule: Flexible working hours, with a focus on asynchronous communication and results-driven work.
ASSUMPTION: The fully remote nature of this role and the flexible work arrangement provide candidates with the opportunity to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
1. Interview with recruiter
2. Interview with future manager
3. Interview with team members (no managers present)
4. Bar Raiser Interview
5. Prior employment verification check
Key Assessment Areas:
- Strategic planning and localization skills
- Demand generation and campaign management expertise
- Event planning and execution experience
- Stakeholder collaboration and communication skills
- Analytical and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to strategic planning, demand generation, and event management during the interviews.
- Familiarize yourself with Remote's company culture and values, and be ready to demonstrate your alignment with them.
ATS Keywords: Regional Marketing, Demand Generation, Event Strategy, CRM Platforms, Marketing Tools, Localization, Data-Driven Campaigns, Stakeholder Collaboration, Performance Optimization, B2B Marketing, SaaS Marketing, Analytical Skills, Content Strategy, English Fluency, Swedish Proficiency, Nordic Language Proficiency
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, marketing expertise, and cultural fit with Remote's global team.
🛠️ Tools & Technologies
- CRM Platforms (Salesforce)
- Marketing Automation Tools (e.g., Marketo, Pardot)
- Event Management Software (e.g., Cvent, Eventbrite)
- Project Management Tools (e.g., Asana, Trello)
- Analytics and Reporting Tools (e.g., Google Analytics, Tableau)
👔 Cultural Fit Considerations
Company Values:
- Remote-first mindset
- Transparency and open communication
- Empowerment and ownership
- Continuous learning and improvement
- Global perspective and cultural sensitivity
Work Style:
- Results-driven and autonomous
- Collaborative and team-oriented
- Adaptable and resilient
- Strong communication and interpersonal skills
Self-Assessment Questions:
1. How do you approach strategic planning and localization in a regional marketing role?
2. Can you describe your experience with demand generation and data-driven campaign management?
3. How have you managed events and third-party sponsorships in the past?
4. How do you collaborate with stakeholders to align marketing initiatives with commercial goals?
5. How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: The ideal candidate for this role will possess a strong cultural fit with Remote's global team, demonstrating a remote-first mindset, transparency, empowerment, and a global perspective.
⚠️ Potential Challenges
Challenge 1: Managing a remote team across multiple time zones and cultures may present unique communication and collaboration challenges.
Challenge 2: Balancing strategic planning and tactical execution may require strong time management and prioritization skills.
Challenge 3: Adapting to the dynamic nature of the marketing function and evolving business priorities may necessitate flexibility and adaptability.
Challenge 4: Working in a fully remote environment may require additional self-motivation and discipline to maintain productivity and focus.
ASSUMPTION: The successful candidate will be equipped to overcome these challenges by leveraging their strong communication skills, cultural sensitivity, and adaptability.
📈 Similar Roles Comparison
Comparison Point 1: Unlike traditional marketing roles, this position requires a strong focus on regional strategy and localization, as well as experience in managing remote teams.
Comparison Point 2: The demand generation and event management aspects of this role are similar to those in other marketing positions, but the global scope and remote nature of the team present unique challenges and opportunities.
Comparison Point 3: Career progression in this role may differ from that in more traditional marketing positions, with opportunities for growth within the marketing function and potential leadership responsibilities as the company expands.
ASSUMPTION: The unique aspects of this role require a candidate with a global perspective, strong strategic planning skills, and experience managing remote teams.
📝 Sample Projects
Project Example 1: Developing and executing a targeted, data-driven campaign to generate leads and drive brand awareness in the Nordics region.
Project Example 2: Planning and managing a high-impact regional event, including vendor management, logistics, and on-site execution.
Project Example 3: Collaborating with cross-functional teams to support a product launch or customer success initiative, aligning marketing efforts with sales and customer success goals.
ASSUMPTION: The sample projects listed above are intended to illustrate the strategic and tactical aspects of the role, and may vary based on the specific needs of the business and market conditions.
❓ Key Questions to Ask During Interview
1. How does the company support the professional development and growth of its marketing team members?
2. Can you describe the company's approach to regional marketing and localization in other regions?
3. How does the company measure and optimize the performance of its marketing campaigns?
4. What are the key priorities for the marketing team in the next 12-24 months?
5. How does the company foster a culture of open communication and collaboration among its remote teams?
ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the company's marketing strategy, and the work environment they would be stepping into.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through this link: [Application URL]
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare for interviews by researching the company, its marketing strategy, and the specific requirements of the role.
4. Follow up with the hiring manager after the interview to express your interest in the position and address any remaining questions.
5. If selected for the role, be prepared to provide references and complete a background check as part of the onboarding process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
