📌 Core Information
🔹 Job Title: Senior Retention Marketing Executive
🔹 Company: Bloom & Wild Group
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (2 days per week)
🚀 Job Overview
Key aspects of this role include:
- Planning and delivering email marketing strategies for Germany and Austria
- Collaborating with various teams to create customer-centric campaigns
- Analyzing campaign performance and driving strategic projects
- Working closely with the Senior Retention Performance Manager and team
- Fluency in German is desirable but not essential
ASSUMPTION: This role requires a strong understanding of email marketing and customer engagement strategies, as well as the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Plan, brief, and deliver email marketing strategies for Germany and Austria
✅ Collaborate with Brand, Creative, Range, and Country teams to deliver customer-centric email campaigns
✅ Build, test, and schedule email, push notification, and in-app message campaigns using Braze
✅ Develop and execute a test-and-learn roadmap for key strategic projects in the German market
✅ Create discount and tracking codes in the content management system
✅ Analyze A/B test results and provide actionable insights and recommendations
✅ Report on key performance metrics to the wider team in monthly meetings
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple concurrent projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2 years of experience in email marketing, D2C experience is desirable
Required Skills:
- Proven experience in email marketing
- Strong analytical skills and data-driven mindset
- Familiarity with HTML and email marketing best practices
- Experience using Asana and Braze is desirable but not essential
- Excellent communication and stakeholder management skills
- Ability to work independently and manage multiple projects simultaneously
- Strong attention to detail and initiative
Preferred Skills:
- Fluency in German
- Experience working in a fast-paced, e-commerce environment
- Knowledge of the German market
ASSUMPTION: Candidates should have a proven track record in email marketing and a strong customer focus. Experience with Braze and Asana is beneficial but not required.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for the role, experience level, and location)
Benefits:
- Flexible working and work from abroad
- 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
- 1 Volunteering day each year
- Enhanced family leave and a workplace nursery scheme
- A flexible training framework for every stage of your career
- Irresistible discounts on Bloom & Wild products, blooms, and subscriptions
- Share in the company's success with a choice to take equity options from day 1
Working Hours: Full-time (37.5 hours per week), with flexibility for working from home
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Retention Marketing Executive role in London. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically, online flower delivery)
Company Size: Medium (201-500 employees)
Founded: 2013
Company Description:
- Bloom & Wild is Europe's leading online flower company, home to the Bloom & Wild, bloomon, and Bergamotte brands
- Trading across 8 countries, with headquarters in London and Amsterdam
- Certified B Corp™, committed to making long-term positive change for the community and the world around us
Company Specialties:
- Inventing letterbox flowers
- Founding The Thoughtful Marketing Movement
- Re-inventing the global flower industry
Company Website: bloomandwild.com
ASSUMPTION: Bloom & Wild is a fast-growing, innovative company with a strong focus on customer experience and sustainability.
📊 Role Analysis
Career Level: Mid-level (1-3 years of experience)
Reporting Structure: Reports directly to the Senior Retention Performance Manager
Work Arrangement: Hybrid (2 days on-site per week)
Growth Opportunities:
- Potential to take on more responsibility and grow within the Retention Marketing team
- Opportunities to work on strategic projects and drive growth in the German market
- Possibility to expand into other European markets as the company continues to grow
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Studio w301, Vox Studios, 1 - 45 Durham Street, London, London SE11 5JH, GB and Helmholtzstraat 61e, Amsterdam, North Holland 1098 LE, NL
Geographic Context:
- London: Vibrant, multicultural city with a strong job market and numerous entertainment options
- Amsterdam: Cosmopolitan city with a high quality of life, rich cultural scene, and strong international business hub
Work Schedule: Full-time (37.5 hours per week), with flexibility for working from home
ASSUMPTION: Both London and Amsterdam offer exciting opportunities for personal and professional growth, with a mix of urban and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Initial 30-minute chat with Estelle (Talent Manager) to discuss experience, motivations, and the role
- First interview (online) with Anna (hiring manager) to discuss the role in more detail
- Second interview, including a task, with Anna and the Head of Retention
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Email marketing expertise and strategic thinking
- Customer-centric mindset and ability to create engaging campaigns
- Analytical skills and data-driven approach
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral and situational interview questions
- Research Bloom & Wild's company culture and values
- Be ready to discuss your approach to email marketing and customer engagement
ATS Keywords: Email Marketing, Retention Marketing, Customer Engagement, A/B Testing, Braze, Asana, German Language, Data Analysis
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Braze (email marketing platform)
- Asana (project management tool)
- HTML (for email template creation)
- Google Analytics (for campaign performance tracking)
ASSUMPTION: Familiarity with these tools is desirable but not essential, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Lead change for good
- Think deeply, act swiftly
- Care wildly
- Stay open, be curious
Work Style:
- Collaborative and inclusive team environment
- Focus on innovation and continuous improvement
- Flexible working arrangements
- Strong commitment to sustainability and social responsibility
Self-Assessment Questions:
- How do you embody Bloom & Wild's values in your daily work?
- Can you provide an example of a time when you drove meaningful change in a customer-centric project?
- How do you approach working with diverse teams and stakeholders to deliver results?
ASSUMPTION: Bloom & Wild values candidates who align with their mission-driven culture and are passionate about creating meaningful change.
⚠️ Potential Challenges
- Managing multiple concurrent projects and tight deadlines
- Working with cross-functional teams and stakeholders to coordinate campaigns
- Analyzing and interpreting campaign performance data to drive continuous improvement
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to work effectively in a collaborative team environment.
📈 Similar Roles Comparison
- This role focuses more on customer engagement and retention strategies compared to other marketing roles
- Industry-specific context: Online flower delivery market, with a focus on the German and Austrian markets
- Career path comparison: Potential to grow within the Retention Marketing team or expand into other European markets
ASSUMPTION: This role offers unique opportunities for candidates interested in driving customer engagement and retention strategies in the online flower delivery market.
📝 Sample Projects
- Developing and executing a test-and-learn roadmap for the German market
- Creating and optimizing customer segmentation for email campaigns
- Analyzing A/B test results and implementing data-driven optimizations
ASSUMPTION: These projects require a strong understanding of email marketing best practices, data analysis, and customer engagement strategies.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Retention Marketing team currently, and how can this role help address them?
- How does Bloom & Wild support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bloom & Wild approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the most rewarding aspects of working at Bloom & Wild, according to current employees?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on email marketing and customer engagement
- Prepare for behavioral and situational interview questions, focusing on your approach to email marketing and customer engagement
- Research Bloom & Wild's company culture and values, and be ready to discuss how you align with them
- Follow up with Estelle (Talent Manager) one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
