Senior Retention Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Retention Marketing Specialist

🔹 Company: Adtalem Global Education

🔹 Location: Lisle, Illinois

🔹 Job Type: Full-time, Hybrid (4 in-office days per week)

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email, SMS, and other communications to drive student retention
• Collaborating with internal teams to ensure consistent messaging and brand alignment
• Managing campaign deployment and quality control
• Analyzing campaign performance to optimize future efforts
• Ensuring compliance with regulatory requirements related to student communications

ASSUMPTION: This role requires a strong background in communications, marketing, and project management. The ideal candidate will have experience in a similar role and be able to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Define, create, edit, and execute necessary communication vehicles such as newsletters, email communications, SMS campaigns, and other communications content

✅ Work with internal teams to implement coordinated and planned communications and provide feedback to ensure consistency of messaging, alignment with defined institutional objectives, and brand guidelines

✅ Incorporate and proliferate a consistent brand message across all internal communications initiatives

✅ Liaise with stakeholders institution-wide to optimize the intake and development process, thereby improving turnaround times while maintaining high quality standards

✅ Perform quality control checks on all outgoing communications to ensure accuracy, functionality, and flawless execution

✅ Analyze communications initiatives to determine the best ways to optimize future efforts

✅ Set up and execute campaigns using marketing automation platforms, ensuring timely and accurate delivery

✅ Monitor campaign performance using KPIs such as engagement rates, opt-outs, and retention impact to inform future strategies

✅ Ensure compliance with regulatory requirements related to student communications

ASSUMPTION: The role requires strong organizational, logistical, and planning skills to manage multiple tasks under tight deadlines while maintaining work quality.

🎯 Required Qualifications

Education: Bachelor's Degree in communications, marketing, journalism, or a related field (Master's Degree preferred)

Experience: 7+ years in related positions or previous experience managing internal marketing staff/team and experience working with third-party agencies

Required Skills:

• Well-developed writing/journalistic and project management skills
• Strong background in creating and implementing high-level communications plans
• Excellent computer skills including Microsoft Office applications
• Demonstrated leadership qualities and ability to manage multiple projects simultaneously
• Ability to collaborate with a variety of colleagues across the organization
• Strong organizational, logistical, and planning skills with the ability to prioritize multiple tasks under tight deadlines while maintaining work quality

Preferred Skills:

• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Eloqua, Drips, or similar)
• Knowledge of regulatory requirements related to student communications

ASSUMPTION: The required skills and experience are essential for success in this role. The preferred skills would be a significant advantage for the ideal candidate.

💰 Compensation & Benefits

Salary Range: $80,000 - $85,000 (Based on the provided range and industry standards for the role, experience level, and location)

Benefits:

• Health, dental, vision, life, and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays

Working Hours: Full-time, with a hybrid work arrangement (4 in-office days per week)

ASSUMPTION: The salary range is based on the provided information and industry standards for the role, experience level, and location. The benefits package is comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs

Company Size: 10,001+ employees (Large enterprise with extensive resources and a diverse workforce)

Founded: 1964 (As DeVry Inc., Adtalem Global Education was founded in 2013 as a spin-off)

Company Description:

• Adtalem Global Education (NYSE: ATGE) is a leading medical and healthcare education provider
• Partners with organizations in the healthcare industry to solve critical workforce talent needs
• Expands access to education, certifications, and upskilling programs at scale

Company Specialties:

• Medical and healthcare education
• Workforce talent solutions
• Expanding access to education and certifications

Company Website: http://www.adtalem.com

ASSUMPTION: Adtalem Global Education is a well-established company in the education sector, with a strong focus on medical and healthcare education. They offer extensive benefits and a comprehensive compensation package for their employees.

📊 Role Analysis

Career Level: Senior (Requires significant experience and expertise in the field)

Reporting Structure: The role reports directly to the Director of Marketing Communications

Work Arrangement: Hybrid (4 in-office days per week, with the remaining days working remotely)

Growth Opportunities:

• Potential advancement to a management or leadership role within the marketing department
• Expansion of responsibilities based on performance and organizational needs
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: The role offers significant growth opportunities for the right candidate, with potential advancement to management or leadership positions within the marketing department.

🌍 Location & Work Environment

Office Type: Hybrid (4 in-office days per week, with the remaining days working remotely)

Office Location(s): Lisle, Illinois

Geographic Context:

• Lisle is a suburb of Chicago, offering a mix of urban and suburban living
• The area has a diverse range of housing options, dining, and entertainment
• Lisle is conveniently located near major highways and public transportation

Work Schedule: Full-time, with a hybrid work arrangement (4 in-office days per week)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Director of Marketing Communications

Key Assessment Areas:

• Communication skills and ability to create engaging content
• Project management skills and ability to manage multiple tasks simultaneously
• Understanding of marketing automation platforms and campaign deployment
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to emphasize your fit for the role and company
• Prepare examples of your work, such as marketing campaigns or communications pieces

ATS Keywords: Marketing, Communications, Retention, Student Engagement, Campaign Deployment, Marketing Automation, Project Management

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation platforms (e.g., Salesforce Marketing Cloud, Eloqua, Drips, or similar)
• Email marketing tools (e.g., Mailchimp, Constant Contact, or similar)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in marketing and communications roles.

👔 Cultural Fit Considerations

Company Values:

• Student-centered
• Inclusive
• Collaborative
• Innovative
• Accountable

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on student outcomes
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a strong commitment to student success and a student-centered approach to your work?
• Are you able to work collaboratively with a diverse range of colleagues and stakeholders?
• Do you have a results-driven mindset and a focus on achieving measurable outcomes?

ASSUMPTION: Adtalem Global Education values a diverse and inclusive work environment, with a strong focus on student success and collaboration.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Ensuring compliance with regulatory requirements related to student communications
• Adapting to changes in the higher education landscape and regulatory environment
• Balancing the need for personalized communications with the need for efficient and scalable processes

ASSUMPTION: The role presents unique challenges that require strong organizational, logistical, and planning skills, as well as the ability to adapt to change and prioritize multiple tasks.

📈 Similar Roles Comparison

• Compared to related roles, this position has a stronger focus on student retention and engagement
• Industry-specific context: The role requires a strong understanding of the higher education landscape and regulatory environment
• Career path comparison: The role offers potential advancement to management or leadership positions within the marketing department

ASSUMPTION: The role is unique in its focus on student retention and engagement, requiring a strong understanding of the higher education landscape and regulatory environment.

📝 Sample Projects

• Developing and executing a targeted email campaign to improve student retention rates
• Creating a comprehensive communications plan to support a new student orientation program
• Managing the deployment of a multi-channel marketing campaign to promote a new academic program

ASSUMPTION: The sample projects are designed to showcase the candidate's ability to create engaging content, manage complex projects, and achieve measurable results.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing student retention at Chamberlain University, and how does this role address them?
• How does this role collaborate with other departments and teams within the university?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: The key questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their fit with the company's values and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your work, such as marketing campaigns or communications pieces, to showcase your abilities
• Follow up with the Talent Acquisition Team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.