Senior Sales and Marketing Executive

📌 Core Information

🔹 Job Title: Senior Sales and Marketing Executive

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site, Full-time

🔹 Category: Sales & Marketing

🔹 Date Posted: April 6, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing sales strategies to promote training courses
• Identifying and approaching potential clients, including C-level executives
• Maintaining strong client relationships and ensuring client satisfaction
• Collaborating with the marketing team to create impactful campaigns and generate leads
• Staying updated with industry trends and competitor activities to enhance offerings
• Meeting and exceeding sales goals while identifying new opportunities for growth
• Submitting accurate sales reports and forecasts to aid in strategic decision-making

ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong communication and negotiation skills to succeed in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Developing and implementing sales strategies to promote training courses

✅ Identifying and approaching potential clients, including C-level executives, to promote our training courses

✅ Establishing and maintaining strong relationships with clients to ensure satisfaction and encourage repeat business

✅ Working closely with the marketing team to create impactful campaigns and generate leads

✅ Keeping up to date with industry trends, competitor activities, and market opportunities to enhance ICTA's offerings

✅ Meeting and exceeding sales goals while identifying new opportunities for growth

✅ Submitting accurate sales reports and forecasts to assist in strategic decision-making

ASSUMPTION: The role may require occasional travel to meet with clients and attend industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: Minimum of 3 years of proven experience in sales, with a focus on B2B sales and dealing directly with C-level executives

Required Skills:

• Excellent communication and negotiation skills
• Ability to engage and build relationships with C-level executives
• Strong presentation skills
• Proven sales skills, with a focus on B2B sales
• Ability to identify and close business opportunities

Preferred Skills:

• Experience in the HR or recruitment industry
• Fluency in Arabic and English

ASSUMPTION: Candidates with experience in the HR or recruitment industry may have a competitive advantage, as they will have a better understanding of the products and services offered by the company.

💰 Compensation & Benefits

Salary Range: The salary range for this position is EGY 15,000 - 25,000 per month, based on industry standards for a mid-senior level sales role in Cairo. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Performance-based bonuses
• Opportunities for career growth and development

Working Hours: The standard workweek is 40 hours, Monday through Friday, with some flexibility for occasional overtime to meet deadlines or client needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The company offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Tawzef operates in the human resources services industry, focusing on recruitment, outsourcing, HR consultancy, and psychometric assessments.

Company Size: Tawzef is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Tawzef was founded in 2007 and has since grown to become a leading provider of HR services in Egypt and the GCC.

Company Description:

• Tawzef offers a wide range of HR services, including local and overseas recruitment, staff outsourcing, pre-hiring assessments, and HR consultancy.
• The company focuses on quality and time of delivery, providing businesses with efficient and effective HR solutions.
• Tawzef's team of experienced professionals is dedicated to helping clients achieve their HR goals and objectives.

Company Specialties:

• Recruitment
• Human Resources
• Management
• Psychometric Assessment
• Outsourcing
• HR Consultancy
• Business Consultancy
• HR Services
• Business Unit Outsourcing
• Employer of Record Services
• Manpower Outsourcing
• EOR
• Payroll Outsourcing
• Salary Surveys

Company Website: www.tawzef.com

ASSUMPTION: Tawzef's extensive experience and expertise in the HR industry make it an attractive employer for candidates seeking a career in HR services.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of proven experience and the ability to grow and develop within the position.

Reporting Structure: The Senior Sales and Marketing Executive will report directly to the CEO and work closely with the marketing team.

Work Arrangement: This is an on-site, full-time position, with some flexibility for remote work as needed.

Growth Opportunities:

• Progression to a management or leadership role within the sales department
• Expansion into new markets or product lines
• Development of skills and expertise in sales, marketing, and client relationship management

ASSUMPTION: Tawzef offers opportunities for career growth and development, with a focus on promoting from within.

🌍 Location & Work Environment

Office Type: Tawzef's office is located in a modern, multi-story building with ample parking and nearby amenities.

Office Location(s): Attia El Sawalhy Street, Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, vibrant culture, and diverse economy.
• Cairo offers a mix of modern and traditional attractions, with numerous historical sites, museums, and cultural events.

Work Schedule: The standard workweek is 40 hours, Monday through Friday, with some flexibility for occasional overtime to meet deadlines or client needs.

ASSUMPTION: Cairo offers a dynamic and diverse work environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the CEO
• Job offer

Key Assessment Areas:

• Sales skills and experience
• Communication and negotiation skills
• Client relationship management
• Industry knowledge and understanding of Tawzef's products and services
• Cultural fit and alignment with Tawzef's values

Application Tips:

• Tailor your resume and cover letter to highlight your sales experience, particularly in B2B contexts, and your ability to engage with C-level executives.
• Prepare examples of your sales strategies, client relationships, and successful sales campaigns to discuss during the interview.
• Research Tawzef's products and services, as well as the HR industry, to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Sales strategies, client relationship management, marketing campaigns, lead generation, industry trends, sales goals, sales reporting, communication skills, negotiation skills, presentation skills, B2B sales, business development, client engagement, relationship building, growth opportunities, strategic decision-making

ASSUMPTION: Tawzef uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Sales enablement tools (e.g., SalesHandy, Clearbit, or DiscoverOrg)
• Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
• Presentation software (e.g., PowerPoint, Google Slides, or Prezi)

ASSUMPTION: Familiarity with CRM software and sales enablement tools is essential for success in this role. Candidates with experience using these tools may have a competitive advantage.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Professionalism
• Customer focus
• Innovation
• Collaboration

Work Style:

• Results-driven
• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and flexible
• Proactive and self-motivated

Self-Assessment Questions:

• Do you have a proven track record of success in sales, with a focus on B2B sales and dealing directly with C-level executives?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative, team-oriented work environment and enjoy working with others to achieve common goals?

ASSUMPTION: Tawzef values candidates who are results-driven, dynamic, and adaptable, with a strong work ethic and a commitment to customer satisfaction.

⚠️ Potential Challenges

• Dealing with a high volume of clients and maintaining strong relationships with each one
• Meeting and exceeding sales goals in a competitive market
• Keeping up with industry trends and competitor activities to enhance offerings
• Occasional travel to meet with clients and attend industry events
• Adapting to a dynamic, fast-paced work environment with changing priorities and deadlines

ASSUMPTION: Candidates should be prepared to manage a high volume of clients, meet and exceed sales goals, and adapt to a dynamic work environment to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Business Development Manager or a Senior Sales Manager, with a focus on promoting training courses and maintaining strong client relationships.
• Unlike other sales roles, this position requires a strong understanding of the HR industry and Tawzef's products and services.
• Career progression in this role may include advancement to a sales management or leadership position, with opportunities to expand into new markets or product lines.

ASSUMPTION: Candidates with experience in sales, marketing, or business development may find this role to be a good fit, depending on their industry knowledge and understanding of Tawzef's products and services.

📝 Sample Projects

• Developing and implementing a sales strategy to promote a new training course offering
• Identifying and approaching potential clients in a new market to expand Tawzef's reach
• Creating and delivering a presentation to a group of C-level executives to promote Tawzef's services
• Analyzing sales data and trends to identify opportunities for growth and improvement

ASSUMPTION: These sample projects are intended to provide candidates with an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and tasks may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Tawzef support the growth and development of its sales team?
• What are the most challenging aspects of this role, and how can I best prepare to address them?
• How does Tawzef measure success in this role, and what are the key performance indicators (KPIs)?
• What opportunities are there for career growth and development within the sales department?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the team they will be working with, as well as demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales experience, particularly in B2B contexts, and your ability to engage with C-level executives.
• Prepare examples of your sales strategies, client relationships, and successful sales campaigns to discuss during the interview.
• Research Tawzef's products and services, as well as the HR industry, to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.