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Senior SEO Analyst

dentsu
Full-time
On-site
Ho Chi Minh City, Hα»“ ChΓ­ Minh, Vietnam

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior SEO Analyst

πŸ”Ή Company: dentsu

πŸ”Ή Location: Ho Chi Minh City, Vietnam

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 14, 2025

πŸ”Ή Experience Level: Mid-Senior level (4+ years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing advanced SEO strategies to drive organic traffic and conversions
  • Conducting comprehensive keyword research and opportunity analysis
  • Collaborating with cross-functional teams to integrate SEO best practices into digital assets
  • Leading technical audits and providing actionable recommendations
  • Monitoring and analyzing SEO performance using various tools

ASSUMPTION: This role requires a strong understanding of SEO principles, tools, and trends, as well as the ability to work collaboratively with various teams.

πŸ“‹ Key Responsibilities

βœ… Strategy & Execution: Develop and implement SEO strategies, conduct keyword research, collaborate with content, development, and design teams, define on-page and off-page SEO tactics, and lead technical audits.

βœ… Performance & Analysis: Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc. Translate SEO data into insights and actionable plans for ongoing optimization.

βœ… Technical SEO: Diagnose and resolve crawlability, indexation, and site structure issues. Collaborate with developers to implement structured data, site speed improvements, canonical tags, hreflang tags, etc. Monitor and support site migrations, redesigns, and new page templates.

βœ… Leadership & Collaboration: Act as a subject matter expert for SEO across the organization. Mentor junior SEO analysts and contribute to internal SEO knowledge sharing. Coordinate with cross-functional stakeholders to ensure SEO aligns with overall marketing and business strategies.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and collaborative leadership, requiring a well-rounded SEO professional.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field.

Experience: 4+ years of hands-on SEO experience, preferably in an agency or high-growth in-house environment. Demonstrated success managing complex SEO projects and improving organic performance.

Required Skills:

  • Deep understanding of Google’s ranking algorithms, search engine behavior, and SEO trends
  • Proficiency in tools such as Google Analytics, Search Console, Tag Manager, Screaming Frog, Ahrefs, SEMrush, etc.
  • Familiarity with HTML, CSS, JavaScript, and CMS platforms like WordPress, Shopify, or Adobe Experience Manager
  • Strong analytical mindset with experience in data analysis and visualization tools like Looker Studio, or Excel

Preferred Skills:

  • Experience in international SEO or multi-language/multi-region site management
  • Google Analytics Certification or other relevant SEO certifications

ASSUMPTION: Candidates should have a strong foundation in SEO principles and tools, with a proven track record of driving organic performance.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Senior SEO Analyst role in Ho Chi Minh City, Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year (approximately USD 50,000 - USD 75,000).

Benefits:

  • Opportunities for professional growth, training, and certification
  • Collaborative team environment with digital marketing experts
  • Make a real impact on brand visibility and business growth

Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM).

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry.

Company Size: With over 10,000 employees worldwide, dentsu offers a large, diverse work environment with ample opportunities for growth and collaboration.

Founded: dentsu was founded in 1901 and has since grown into a leading global advertising agency, with a rich history and extensive industry experience.

Company Description:

  • dentsu is a creative agency that combines creativity, innovation, and technology to drive meaningful business growth for its clients
  • The company offers a wide range of services, including advertising, media planning and buying, marketing communications, and creative services
  • dentsu is committed to sustainability and responsible business practices, aiming to create a positive impact on society and the environment

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning and buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: dentsu's extensive industry experience and global presence provide a strong foundation for applicants seeking to grow their careers in advertising and marketing.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in SEO.

Reporting Structure: The Senior SEO Analyst will report directly to the SEO Manager and collaborate with various cross-functional teams, including content, development, and design teams.

Work Arrangement: This is an on-site position, requiring the candidate to work from dentsu's office in Ho Chi Minh City, Vietnam.

Growth Opportunities:

  • Mentoring junior SEO analysts and contributing to internal SEO knowledge sharing
  • Collaborating with cross-functional stakeholders to align SEO with overall marketing and business strategies
  • Potential career advancement opportunities within dentsu's global organization

ASSUMPTION: This role offers significant growth opportunities, both in terms of professional development and career advancement.

🌍 Location & Work Environment

Office Type: dentsu's Ho Chi Minh City office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 29A Nguyen Dinh Chieu street, Da Kao, District 1, Ho Chi Minh City, Vietnam

Geographic Context:

  • Ho Chi Minh City is Vietnam's largest city and a major economic hub, offering a vibrant and dynamic work environment
  • The city is known for its rich culture, historic landmarks, and bustling nightlife
  • Ho Chi Minh City has a tropical climate, with hot and humid weather year-round

Work Schedule: Standard office hours, Monday-Friday, with the possibility of occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The work environment at dentsu's Ho Chi Minh City office is collaborative, creative, and dynamic, offering a unique blend of cultural and professional experiences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and relevant team members
  • Background check and offer extension

Key Assessment Areas:

  • SEO knowledge and expertise
  • Analytical and problem-solving skills
  • Collaboration and communication skills
  • Cultural fit and alignment with dentsu's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant SEO experience and skills
  • Prepare for behavioral and technical interview questions focused on SEO strategies, tools, and best practices
  • Research dentsu's company culture and values to demonstrate your cultural fit

ATS Keywords: SEO strategy, keyword research, technical SEO, Google Analytics, SEO performance, data analysis, collaboration, leadership, mentoring, international SEO, multi-language/multi-region site management

ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their relevant SEO experience and skills to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Search Console
  • SEMrush
  • Ahrefs
  • Screaming Frog
  • HTML, CSS, JavaScript
  • CMS platforms (WordPress, Shopify, Adobe Experience Manager)
  • Looker Studio (or Excel) for data analysis and visualization

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Accountability
  • Passion

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Creative and innovative

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you comfortable working with data and using it to inform decision-making?
  • Can you adapt to changing priorities and workloads?
  • Do you have a creative and innovative approach to problem-solving?

ASSUMPTION: Candidates who align with dentsu's values and work style will be better positioned for success in this role.

⚠️ Potential Challenges

  • Managing multiple projects with varying priorities and deadlines
  • Keeping up with the latest SEO trends and algorithm updates
  • Collaborating effectively with cross-functional teams, including content, development, and design teams
  • Adapting to dentsu's unique work environment and culture

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, effective communication, and a willingness to adapt to new environments.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on advanced SEO strategies and leadership responsibilities
  • Industry-specific context: The advertising services industry is competitive and dynamic, requiring a strong understanding of SEO trends and best practices
  • Career path comparison: This role offers opportunities for professional growth and career advancement within dentsu's global organization

ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and the industry in which it operates.

πŸ“ Sample Projects

  • Developing and implementing an international SEO strategy for a multinational e-commerce client
  • Conducting a comprehensive keyword research and opportunity analysis for a high-growth tech startup
  • Leading a technical audit and providing actionable recommendations for a large-scale enterprise website

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior SEO Analyst might work on, demonstrating the role's strategic and hands-on nature.

❓ Key Questions to Ask During Interview

  • Can you describe the SEO team's structure and how this role fits within it?
  • How does dentsu support the professional development and growth of its SEO team members?
  • What is the company culture like, and how does it support collaboration and innovation?
  • What are the key priorities for this role in the first 90 days?
  • How does dentsu approach work-life balance for its employees?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, while also providing valuable insights into the work environment and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant SEO experience and skills
  • Prepare for behavioral and technical interview questions focused on SEO strategies, tools, and best practices
  • Research dentsu's company culture and values to demonstrate your cultural fit
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.