Senior SEO Consultant

📌 Core Information

🔹 Job Title: Senior SEO Consultant

🔹 Company: LevelUp Group

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing Services

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing scalable, innovative SEO strategies for top clients such as New York Pizza, Samsung, and Santander
• Conducting in-depth research across all three SEO pillars (technical, content, authority) with a focus on emerging trends like AI-generated content and AI overviews
• Monitoring, analyzing, and optimizing SEO performance using tools like GA4, GSC, Ahrefs, and AI-driven analyses
• Providing data-driven client advice and coaching junior and mid-level consultants
• Contributing to SEO innovation within Netprofiler and LevelUp Group

ASSUMPTION: This role requires a strong understanding of SEO best practices and a proactive approach to staying updated with industry trends, particularly in the realm of AI and machine learning.

📋 Key Responsibilities

✅ Translate client objectives into data-driven, future-proof SEO strategies

✅ Conduct deep research within all three SEO pillars, focusing on emerging trends like AI-generated content and AI overviews

✅ Monitor, analyze, and optimize SEO performance using tools such as GA4, GSC, Ahrefs, and AI-driven analyses

✅ Provide client advice based on insights from various tools and AI-supported analyses

✅ Coach junior and mid-level consultants in their SEO expertise

✅ Proactively contribute to SEO innovation within Netprofiler and LevelUp Group

ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to manage multiple projects and clients simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 3 years of proven SEO experience, either agency-side or client-side

Required Skills:

• Proven expertise in SEO strategy, technical SEO, and content strategy
• Strong analytical skills and data-driven mindset
• Excellent communication skills in Dutch and English
• Proven project management and relationship management skills
• Curiosity and a growth mindset, with a strong interest in AI and emerging SEO trends

Preferred Skills:

• Experience with AI tools and prompt engineering
• Knowledge of Google's Search Generative Experience (SGE) and Core Updates
• Familiarity with Google Analytics 4 (GA4) and other SEO tools

ASSUMPTION: Candidates with a strong background in SEO and a proactive approach to learning new tools and trends will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €3,500 - €5,000 per month (full-time, 40 hours), depending on experience

Benefits:

• 32, 36, or 40-hour workweek with hybrid working arrangement
• Laptop and company phone
• 100% reimbursement for public transportation, parking, and client travel expenses
• Generous pension contribution and bonus scheme
• Annual training budget of €2,500
• Fresh lunch, healthy snacks, team outings, and social events

Working Hours: Flexible, with a focus on results and productivity

ASSUMPTION: The salary range provided is based on industry standards for senior SEO roles in the Netherlands. The benefits package is designed to attract and retain top talent in the competitive SEO industry.

📌 Applicant Insights

🔍 Company Context

Industry: LevelUp Group is a marketing services company specializing in digital marketing, with a focus on SEO, SEA, and data-driven strategies. They work with a diverse range of clients, from corporates to ambitious SMEs.

Company Size: Medium-sized (51-200 employees), with a collaborative and growth-oriented culture

Founded: 2017, with a history rooted in the 2003 founding of Netprofiler and the 2017 merger with ClickValue

Company Description:

• LevelUp Group is a collective of six marketing agencies, each with its own expertise, working together to provide clients with the best possible service
• The company focuses on growth, both for the business and its employees, and encourages a positive and constructive work environment
• LevelUp Group is committed to diversity, inclusion, and creating a workplace where everyone feels valued and heard

Company Specialties:

• Digital marketing, including SEO, SEA, and data-driven strategies
• Conversions optimization, A/B testing, usability research, and marketing automation
• Email marketing and online marketing strategy

Company Website: http://www.levelupgroup.nl

ASSUMPTION: LevelUp Group's unique structure and focus on growth make it an attractive place for SEO professionals looking to advance their careers in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Senior role, with opportunities for growth into Lead or Managing Consultant positions

Reporting Structure: This role reports directly to the SEO Team Lead at Netprofiler, with close collaboration with clients and other consultants

Work Arrangement: Hybrid, with a mix of remote work and on-site collaboration at the Amsterdam office

Growth Opportunities:

• Progression to Lead or Managing Consultant roles within Netprofiler or other LevelUp Group agencies
• Expanding expertise in AI and machine learning to stay at the forefront of SEO best practices
• Contributing to thought leadership content and internal knowledge-sharing sessions

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both SEO expertise and leadership skills.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Amsterdam

Office Location(s): Johann Siegerstraat 24, Amsterdam, North Holland 1096, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a thriving digital marketing industry
• The Netherlands is known for its progressive approach to technology and innovation
• The Amsterdam office is centrally located, with easy access to public transportation and nearby amenities

Work Schedule: Flexible, with a focus on results and productivity, and a hybrid working arrangement

ASSUMPTION: The hybrid work environment at LevelUp Group offers a balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the SEO Team Lead at Netprofiler
• On-site or virtual interview with the SEO Team Lead and a senior consultant
• Final interview with the SEO Director or another member of the LevelUp Group management team

Key Assessment Areas:

• SEO expertise and strategic thinking
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with LevelUp Group's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and cultural fit
• Research LevelUp Group and Netprofiler to demonstrate your interest in and understanding of the company and its values

ATS Keywords: SEO strategy, data analysis, client advisory, project management, communication, coaching, AI integration, technical SEO, content strategy, performance monitoring, growth mindset, critical thinking, curiosity, relationship management, process improvement

ASSUMPTION: The interview process at LevelUp Group is designed to assess both technical SEO skills and cultural fit, with a focus on finding the best possible match for both the candidate and the company.

🛠️ Tools & Technologies

• SEO tools: GA4, GSC, Ahrefs, AI-driven analyses
• Project management tools: Asana, Trello, or similar
• Communication and collaboration tools: Slack, Microsoft Teams, or similar
• AI tools: Prompt engineering, AI integration, AI-generated content

ASSUMPTION: The tools and technologies used in this role are subject to change as the SEO industry evolves, and candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Growth-oriented: Always striving for improvement and measurable growth
• Interactive: Communication is key to success
• Considerate: We care for and respect each other
• Positive and constructive: Focus on solutions and continuous improvement

Work Style:

• Collaborative and team-focused
• Flexible and adaptable to change
• Data-driven and results-oriented
• Innovative and open to new ideas

Self-Assessment Questions:

• Do you thrive in a growth-oriented environment, and are you committed to continuous learning and improvement?
• Are you an effective communicator, able to explain complex SEO concepts to both technical and non-technical stakeholders?
• Do you have a positive and constructive approach to problem-solving, and are you able to work well in a team and adapt to change?

ASSUMPTION: LevelUp Group's culture is collaborative, growth-oriented, and focused on continuous improvement. Candidates who are a strong cultural fit will thrive in this environment.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced and ever-evolving SEO industry, particularly in the realm of AI and machine learning
• Balancing remote work and on-site collaboration in a hybrid work environment
• Navigating the unique structure of LevelUp Group, with its collective of six marketing agencies

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a willingness to adapt to change in a dynamic and innovative environment.

📈 Similar Roles Comparison

• Compared to other senior SEO roles, this position offers a unique blend of strategic consulting, technical SEO expertise, and a focus on AI and machine learning
• LevelUp Group's collaborative and growth-oriented culture sets it apart from other marketing agencies in the Netherlands
• This role offers strong growth potential, with opportunities to develop both SEO expertise and leadership skills

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to other senior SEO positions in the industry.

📝 Sample Projects

• Developing an AI-driven SEO strategy for a multinational e-commerce client, focusing on AI-generated content and AI overviews
• Conducting a comprehensive SEO audit for a leading financial services provider, identifying technical, content, and authority gaps and providing data-driven recommendations for improvement
• Optimizing the SEO performance of a major B2B website, with a focus on improving organic traffic, conversions, and ROI

ASSUMPTION: These sample projects illustrate the range of SEO consulting services offered by Netprofiler and LevelUp Group, from strategic AI-driven initiatives to tactical on-page optimizations.

❓ Key Questions to Ask During Interview

• How does Netprofiler and LevelUp Group support the professional development of their SEO consultants?
• What are the most challenging and rewarding aspects of working as a Senior SEO Consultant at Netprofiler?
• How does LevelUp Group foster a culture of diversity, inclusion, and collaboration?
• What opportunities are there for growth and advancement within Netprofiler and the broader LevelUp Group?
• How does the hybrid work arrangement at LevelUp Group support work-life balance and productivity?

ASSUMPTION: These interview questions are designed to help candidates assess the fit of this role with their career goals, work style, and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the interview process by researching LevelUp Group, Netprofiler, and the SEO industry
• Follow up with the SEO Team Lead at Netprofiler one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.