📌 Core Information
🔹 Job Title: Senior SEO Content Writer, LoopNet
🔹 Company: CoStar Group
🔹 Location: Orange County - CA
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: 2025-05-13
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating optimized content for commercial real estate audiences
- Driving organic growth through data-driven content creation
- Collaborating with teams to maintain a consistent tone of voice
- Managing concurrent content projects from concept to production
ASSUMPTION: This role requires a strong understanding of SEO principles and commercial real estate trends to create engaging and shareable content.
📋 Key Responsibilities
✅ Produce content tailored to commercial real estate audiences, focusing on topics such as office space trends, industrial property insights, and investment strategies
✅ Engage in data-driven content creation to address key informational needs of customers
✅ Work with other teams to ensure a consistent tone of voice across content experiences
✅ Manage concurrent content projects at a range of stages, from concept through to production and then iterate
✅ Present work to other team members and stakeholders to recruit feedback, iterate and improve, and then publish content and launch changes
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Journalism, Creative Writing, English, Marketing, or related field from an accredited, not-for-profit University or College.
Experience: 3-5 years of experience in content writing and able to develop content strategy.
Required Skills:
- Significant experience with writing for SEO – researching topics using SEO tools, optimizing content, linking, basic understanding of on-page SEO, etc.
- Proficiency in publishing in CMS platforms.
- Ability to learn quickly and stay on top of trends across industries – SEO, AI, CRE, etc.
- Strong editing skills with experience in collaborative editing, pair writing, or similar content editing and quality processes.
- A track record of commitment to prior employers.
Preferred Skills:
- Demonstrated excellent grammar, spelling, and proofreading skills.
- Familiarity with commercial real estate terminology, trends, and audience (e.g., leasing, property management, investment analysis).
- Experience working on international sites and with global teams in order to localize content for specific regions.
- Experience tracking performance of content through analytics tools (GA, Search Console).
- Strong verbal and written skills communicating ideas, concepts, and designs
- Familiarity with HTML, CSS, JavaScript, and other front-end web programing languages.
- Familiarity with W3C/WCAG and ADA web accessibility standards.
ASSUMPTION: While not explicitly required, having a background in commercial real estate or familiarity with its terminology would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $81,000 - $109,000 per year, based on relevant skills and experience
Benefits:
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
Working Hours: 40 hours per week, Monday through Friday
ASSUMPTION: The salary range provided is based on the information given in the job listing and is an estimate. Actual compensation may vary based on the candidate's skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: CoStar Group operates in the real estate industry, focusing on providing information, analytics, and online marketplaces for commercial and residential real estate.
Company Size: CoStar Group has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: CoStar Group was founded in 1986 and has since grown into a global leader in its industry.
Company Description:
- CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
- The company's major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket.
- CoStar Group's websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world.
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: http://www.costargroup.com
ASSUMPTION: CoStar Group's extensive range of brands and services indicates a dynamic and diverse work environment for employees.
📊 Role Analysis
Career Level: This role is at the senior level, indicating a high degree of responsibility and autonomy.
Reporting Structure: The Senior SEO Content Writer reports to the SEO team and collaborates with other teams to ensure consistent content quality and tone.
Work Arrangement: This is an on-site position, requiring employees to work from CoStar Group's office in Orange County, CA.
Growth Opportunities:
- As a senior role, there may be opportunities to mentor junior team members and contribute to team leadership.
- With the company's diverse range of brands and services, there could be opportunities to work on different projects or transition to related roles within the organization.
- CoStar Group's commitment to professional development, as evidenced by its tuition reimbursement program, suggests opportunities for career growth and advancement.
ASSUMPTION: The growth opportunities in this role are likely to be influenced by the employee's performance, initiative, and the company's overall growth and expansion.
🌍 Location & Work Environment
Office Type: CoStar Group's office in Orange County, CA, is a professional and collaborative work environment.
Office Location(s): 1201 Wilson Blvd, Arlington, VA 22209, US
Geographic Context:
- Orange County, CA, is known for its diverse economy, with a strong presence in industries such as technology, healthcare, and retail.
- The area offers a high quality of life, with numerous cultural attractions, outdoor activities, and a mild Mediterranean climate.
- The office is located in a bustling urban area, providing easy access to amenities, public transportation, and nearby neighborhoods.
Work Schedule: The work schedule is Monday through Friday, with standard business hours.
ASSUMPTION: The work environment at CoStar Group's office is likely to be dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the SEO team and other stakeholders
- Final interview with the SEO team lead or a senior member of the team
Key Assessment Areas:
- Writing and editing skills, with a focus on SEO best practices
- Familiarity with commercial real estate trends and terminology
- Ability to manage multiple projects and meet deadlines
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on SEO content writing and commercial real estate knowledge
- Tailor your cover letter to demonstrate your understanding of the role and your fit with CoStar Group's company culture
- Prepare examples of your best SEO-optimized content to showcase during the interview
ATS Keywords: SEO content writing, commercial real estate, data-driven content, editing skills, CMS proficiency, trend analysis, collaboration
ASSUMPTION: The application process for this role is likely to be competitive, given CoStar Group's reputation and the senior-level nature of the position. Applicants should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite or Google Workspace
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's overall tech stack.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
- Diversity
- Inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
- Committed to professional development and growth
Self-Assessment Questions:
- Do you have a strong understanding of SEO principles and commercial real estate trends?
- Are you comfortable working in a dynamic, collaborative environment with tight deadlines?
- Do you have excellent writing, editing, and communication skills?
- Are you committed to staying up-to-date with industry trends and best practices?
ASSUMPTION: CoStar Group values a diverse and inclusive work environment, and candidates who can demonstrate their fit with these values are likely to be strong contenders for the role.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some individuals
- The fast-paced and dynamic work environment may not be suitable for candidates who prefer a more structured or predictable work environment
- The role may require occasional overtime or working on tight deadlines, which can be demanding
- The competitive nature of the real estate industry may present challenges in terms of market fluctuations and industry trends
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and development for the right candidate.
📈 Similar Roles Comparison
- Compared to other SEO content writing roles, this position offers a senior-level opportunity with a high degree of responsibility and autonomy
- In the commercial real estate industry, this role provides a unique opportunity to create engaging and shareable content for a wide range of audiences
- Career-wise, this role offers the potential for growth and advancement within CoStar Group's diverse range of brands and services
ASSUMPTION: The unique aspects of this role, such as its senior-level nature and focus on commercial real estate, set it apart from similar roles in other industries or companies.
📝 Sample Projects
- Creating a comprehensive guide to industrial property investment strategies, tailored to both seasoned investors and those new to the industry
- Developing a series of blog posts on office space trends, targeting both commercial real estate professionals and office tenants
- Producing a data-driven report on the state of the commercial real estate market, focusing on key trends and insights for investors and brokers
ASSUMPTION: These sample projects demonstrate the range of content creation opportunities available in this role, from informational guides and blog posts to in-depth data-driven reports.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SEO team and how this role fits into the team's overall goals and objectives?
- How does CoStar Group support the professional development and growth of its employees, particularly in the SEO team?
- What are the most challenging aspects of working in the commercial real estate industry, and how does CoStar Group address these challenges?
- How does CoStar Group foster a collaborative and inclusive work environment, particularly for remote or hybrid team members?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, with a focus on SEO content writing and commercial real estate knowledge
- Write a compelling cover letter that demonstrates your understanding of the role and your fit with CoStar Group's company culture
- Prepare examples of your best SEO-optimized content to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
