📌 Core Information
🔹 Job Title: Senior SEO Manager
🔹 Company: Aspire
🔹 Location: Hong Kong, India, Remote, Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (with flexibility to work from anywhere for up to 90 days per annum)
🚀 Job Overview
Key aspects of this role include:
- Leading a global SEO team to drive organic acquisition across multiple markets and languages
- Developing and scaling SEO strategy to align with business growth goals
- Collaborating with cross-functional teams to build SEO-friendly site architecture and features
- Optimizing SEO performance using AI and data-driven insights
- Managing and expanding a cross-functional SEO team
ASSUMPTION: This role requires a strategic mindset with a strong focus on data and analytics to drive SEO growth and team success.
📋 Key Responsibilities
✅ Own and evolve Aspire’s global SEO strategy, including content SEO, technical SEO, and programmatic SEO
✅ Scale SEO with AI, embedding AI into end-to-end processes and optimizing for results on ChatGPT and AI-based searches
✅ Develop and expand a cross-functional SEO team, including content writers, technical SEO specialists, and local market SEOs
✅ Build and maintain a scalable SEO framework across all markets and languages
✅ Oversee the execution of country-specific SEO roadmaps and localization strategies
✅ Identify and prioritize SEO growth opportunities through keyword research, competitive analysis, technical audits, and clarify commercial impact
✅ Partner with Content, Product, and Engineering teams to build SEO-friendly site architecture, templates, and features
✅ Lead Aspire’s programmatic SEO initiatives and guide the implementation of scalable landing pages
✅ Establish SEO KPIs and reporting frameworks to track impact on traffic, Qualified Leads, and Active Accounts, revenue and team performance
✅ Stay updated on SEO algorithm changes, industry trends, and competitive landscape to proactively adapt strategies
✅ Adhere to internal guidelines and processes to ensure compliance
✅ Share market insights with the rest of the marketing team to inform broader campaigns
ASSUMPTION: This role requires a hands-on approach with a balance of strategic thinking and tactical execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in SEO, with at least 2 years leading SEO teams in multiple markets
Required Skills:
- Proven experience driving SEO growth in B2B or fintech companies
- Strong grasp of technical SEO (e.g., crawling, indexing, structured data, Core Web Vitals)
- Experience with programmatic SEO, scalable content strategies, and content localization
- Hands-on expertise with tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4, and Content Management platforms (knowledge of Webflow a plus)
- Experience managing SEO teams and collaborating with cross-functional stakeholders
- Analytical and commercial mindset with an ability to interpret data and translate into actionable insights
- Strong communication and project management skills
- Comfortable working in a fast-paced, high-growth environment with a global outlook
Preferred Skills:
- Experience with AI and machine learning in SEO
- Fluency in multiple languages
- Knowledge of the fintech industry
ASSUMPTION: Candidates with a strong background in SEO and experience leading teams in multiple markets will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 USD per annum (based on experience and market rates for senior SEO roles in the region)
Benefits:
- Uncapped flexible annual leave
- Hybrid work arrangement
- Training subsidy for professional growth
- Wellness benefit
- Team bonding budget
- Flexibility to work from anywhere (for up to 90 days per annum)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market rates for senior SEO roles in the region and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech
Company Size: 51-200 employees (rapidly growing)
Founded: 2018
Company Description:
- Leading all-in-one financial operating system built to empower the world’s innovators and entrepreneurs
- Mission to reinvent business finance and empower startups and businesses to realize their full potential
- Raised over $300M+ across equity and debt from world-class investors, including Sequoia Capital and Lightspeed Ventures
- Partnered with Visa and Wise to power solutions and empowered more than 50,000 businesses using their suite of products
Company Specialties:
- Business Finance
- Financial Operating System
- Fintech
- Startup Empowerment
Company Website: aspire.io
ASSUMPTION: Aspire is a rapidly growing fintech company with a strong focus on innovation and empowering entrepreneurs.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports to the Director of Growth Marketing, based in Singapore, and works alongside the VP of Marketing
Work Arrangement: Hybrid (with flexibility to work from anywhere for up to 90 days per annum)
Growth Opportunities:
- Expanding the SEO team and taking on more strategic responsibilities
- Potential to move into a leadership role as the company grows
- Opportunities to work on global projects and collaborate with diverse teams
ASSUMPTION: This role offers significant growth opportunities as Aspire continues to expand its global presence.
🌍 Location & Work Environment
Office Type: Hybrid (with flexibility to work from anywhere for up to 90 days per annum)
Office Location(s): Hong Kong, India, Remote, Singapore
Geographic Context:
- Hong Kong: A major financial hub with a vibrant startup ecosystem
- India: A rapidly growing market with significant potential for business expansion
- Singapore: A global fintech hub with a strong focus on innovation and technology
- Remote: Flexibility to work from anywhere for up to 90 days per annum
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from anywhere for up to 90 days per annum
ASSUMPTION: The hybrid work arrangement and flexibility to work from anywhere for up to 90 days per annum offer a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical SEO assessment
- Final interview with the hiring manager and relevant stakeholders
Key Assessment Areas:
- SEO expertise and strategic thinking
- Data-driven approach and analytical skills
- Leadership and team management skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Aspire's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and achievements
- Include relevant SEO metrics and results from previous roles to demonstrate your impact
- Prepare for behavioral and situational interview questions related to SEO strategy, team management, and problem-solving
- Research Aspire's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: SEO, Senior SEO Manager, SEO Strategy, Global SEO, AI in SEO, Team Leadership, Cross-functional Collaboration, Fintech, B2B, Data-driven, Hybrid Work, Remote Work
ASSUMPTION: Aspire's interview process is designed to assess candidates' technical SEO skills, strategic thinking, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Ahrefs
- SEMrush
- Screaming Frog
- Google Search Console
- GA4
- Webflow
- AI and machine learning tools for SEO
ASSUMPTION: This role requires proficiency in various SEO tools and a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Empowering businesses and entrepreneurs to reach their full potential
- Innovation: Continuously improving and driving change in the fintech industry
- Collaboration: Working together to achieve common goals and drive success
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Aspire's value of empowerment, and how have you demonstrated this in previous roles?
- How do you approach continuous learning and staying updated on industry trends and SEO algorithm changes?
- How do you balance strategic thinking with hands-on execution in your SEO approach?
ASSUMPTION: Aspire values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing a global SEO team across multiple time zones and cultures
- Balancing strategic thinking with hands-on execution in a fast-paced environment
- Keeping up with industry trends and algorithm changes in SEO
- Working with cross-functional teams to build SEO-friendly site architecture and features
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach to SEO strategy and execution.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong focus on AI and machine learning in SEO strategy and execution
- Compared to other senior SEO roles, this position offers significant growth opportunities as Aspire continues to expand its global presence
- This role requires a balance of strategic thinking and hands-on execution, unlike more specialized SEO roles
ASSUMPTION: This role offers unique opportunities and challenges compared to other senior SEO roles in the industry.
📝 Sample Projects
- Developing and implementing a global SEO strategy for Aspire's suite of products
- Optimizing SEO performance using AI and machine learning techniques
- Building and managing a cross-functional SEO team to drive organic acquisition and growth
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Senior SEO Manager role at Aspire.
❓ Key Questions to Ask During Interview
- How does Aspire plan to scale its SEO team and strategy in the coming years?
- What are the key priorities for the SEO team in the first 90 days in this role?
- How does Aspire support the professional development and growth of its SEO team members?
- What are the most significant challenges facing the SEO team in the current market landscape, and how can this role help address them?
- How does Aspire measure the success of its SEO initiatives, and what KPIs are most important for this role?
ASSUMPTION: These questions help candidates better understand the role, team dynamics, and company priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and achievements
- Prepare for behavioral and situational interview questions related to SEO strategy, team management, and problem-solving
- Research Aspire's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
