📌 Core Information
🔹 Job Title: (Senior) SEO Manager (m/w/d)
🔹 Company: Burda
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time, Permanent
🔹 Category: Media Production
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Working in the in-house SEO team, collaborating with editorial, product management, and technical teams
- Developing SEO strategies for various brands, including Focus.de, Bunte.de, and Chip.de
- Ensuring technical SEO compliance and analyzing traffic metrics to drive growth
- Conducting keyword research and providing SEO analyses to support editorial teams
- Monitoring and optimizing SEO performance across different Google channels (Search, Discover & News)
ASSUMPTION: This role requires a strong understanding of SEO principles, particularly in the context of news and content-driven websites. Familiarity with the German market and language is also beneficial.
📋 Key Responsibilities
✅ Developing and implementing SEO strategies for various brands
✅ Ensuring technical SEO compliance and analyzing traffic metrics
✅ Conducting keyword research and providing SEO analyses to editorial teams
✅ Monitoring and optimizing SEO performance across different Google channels
✅ Collaborating with editorial, product management, and technical teams
ASSUMPTION: This role requires a balance of technical SEO skills, analytical thinking, and strong communication with various stakeholders.
🎯 Required Qualifications
Education: Completed degree or equivalent training
Experience: Relevant experience in in-house SEO, preferably in publishing
Required Skills:
- Expertise in on-page SEO (content, structure & technique)
- Strong communication skills
- Proficiency in German
- Familiarity with SEO tools and good numerical understanding
Preferred Skills:
- Experience in news and discover SEO
- Intrinsic motivation to stay up-to-date with current SEO trends
ASSUMPTION: While not explicitly stated, a strong understanding of SEO principles and a proven track record in a similar role are essential for this position.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on market research for SEO Manager roles in Germany)
Benefits:
- Subsidized meals
- Pension plan contribution
- Bicycle leasing program
- Corporate health management
- Gym discounts
- Sabbaticals
- Exclusive employee discounts
- Free magazines
- Discounts on magazine subscriptions
- Training opportunities
- Coaching
- 30 days vacation
- Flexible working hours
- Up to 20 days workation in the EU
Working Hours: Full-time (40 hours/week), flexible working hours
ASSUMPTION: The salary range is estimated based on market research for SEO Manager roles in Germany. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 5,001-10,000 employees
Founded: 1903 (as a family enterprise)
Company Description:
- Hubert Burda Media is one of Germany’s largest technology and media companies
- Offers strong media and digital brands in various segments, including News, Tech, Food, Living, Gardening, Fashion, Lifestyle, Health, and Entertainment
- Active in 13 markets across Europe, Asia, and the United States
Company Specialties:
- Magazines
- Printing
- Digital
- Direct Marketing
- Broadcast
- Events
- Media
- Publishing
- and Technology
Company Website: www.burda.com
ASSUMPTION: Burda offers a diverse range of media brands and operates in multiple markets, providing ample opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and leadership
Reporting Structure: Part of the in-house SEO team, collaborating with various departments
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to lead SEO projects and teams
- Opportunities to work on diverse brands and content types
- Chance to develop skills in news and discover SEO
ASSUMPTION: This role offers opportunities for career growth and skill development within the SEO and digital marketing fields.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital of Bavaria, Germany's largest state
- Known for its vibrant culture, rich history, and high quality of life
- Offers numerous recreational activities, including parks, museums, and festivals
Work Schedule: Full-time, with flexible working hours
ASSUMPTION: Munich provides a dynamic work environment with a high standard of living and numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- SEO knowledge and experience
- Communication and collaboration skills
- Problem-solving abilities
- Cultural fit and alignment with Burda's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO experience and skills
- Prepare examples of SEO projects or campaigns you've worked on
- Research Burda's brands and be ready to discuss how you can contribute to their SEO success
ATS Keywords: SEO, SEO Manager, In-house SEO, Publishing, News SEO, Discover SEO, Technical SEO, Keyword Research, Traffic Analysis, Stakeholder Management, German Language Proficiency
ASSUMPTION: Burda's application process is likely to be competitive, with a focus on SEO expertise and cultural fit.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Data analysis tools (e.g., Google Analytics, Excel)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
ASSUMPTION: Familiarity with industry-standard SEO and data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Responsibility and accountability
- Teamwork and collaboration
- Innovation and creativity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and performance-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you have a proven track record in SEO, with a focus on content and technical aspects?
- Are you comfortable working in a dynamic, collaborative environment with various stakeholders?
- Do you have strong communication skills and the ability to influence and persuade others?
ASSUMPTION: Burda values employees who are entrepreneurial, responsible, and collaborative, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing multiple brands and content types with varying SEO requirements
- Keeping up with the fast-paced nature of the news and digital media industry
- Balancing on-site and remote work effectively
- Navigating a large, diverse organization with numerous departments and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to SEO management.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position offers a unique blend of news, content, and technical SEO responsibilities
- Burda's diverse portfolio of brands provides opportunities to work on various content types and industries
- Career progression may involve leading SEO projects or teams, with potential for growth into senior or leadership roles
ASSUMPTION: This role offers a unique blend of SEO responsibilities and growth opportunities within the dynamic media production industry.
📝 Sample Projects
- Conducting a comprehensive SEO audit for a major news brand and implementing recommended changes
- Developing and executing a content SEO strategy for a lifestyle magazine, driving organic traffic growth
- Optimizing the technical SEO performance of a popular tech website, improving crawlability and indexation
ASSUMPTION: These sample projects illustrate the diverse range of SEO responsibilities and opportunities within this role.
❓ Key Questions to Ask During Interview
- What are the most pressing SEO challenges facing the brands I'll be working with?
- How does the SEO team collaborate with editorial, product management, and technical teams?
- What opportunities are there for professional development and growth within the SEO team?
- How does Burda support work-life balance for its employees?
- What are the key performance indicators (KPIs) used to measure SEO success, and how are they tracked and reported?
ASSUMPION: Asking these questions demonstrates your interest in the role and commitment to driving SEO success at Burda.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Burda career website
- Tailor your resume and cover letter to highlight relevant SEO experience and skills
- Prepare examples of SEO projects or campaigns you've worked on
- Research Burda's brands and be ready to discuss how you can contribute to their SEO success
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
