Senior SEO-Manager (m/w/d)

📌 Core Information

🔹 Job Title: Senior SEO Manager (m/w/d)

🔹 Company: Tomorrow Education Group GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: E-Learning Providers

🔹 Date Posted: 2025-05-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing data-driven SEO strategies
• Optimizing on-page and off-page SEO factors
• Evaluating and applying generative AI (GenAI) tools for SEO processes
• Managing and coordinating SEO projects
• Consulting and training clients on SEO, KI-gestützten Prozessen, and digital marketing trends

ASSUMPTION: This role requires a high level of strategic thinking, technical expertise, and strong communication skills to succeed in a dynamic, growing organization.

📋 Key Responsibilities

✅ Developing and implementing SEO strategies based on data analysis

✅ Optimizing technical SEO aspects such as indexation, crawlability, and internal linking

✅ Evaluating and applying GenAI tools for SEO processes and branch-specific search solutions

✅ Managing and coordinating SEO projects, both internally and externally

✅ Providing strategic consulting and transparent, target-group-oriented communication to clients

✅ Conducting workshops, training, and seminars on SEO, KI-gestützten Prozessen, and digital marketing trends

ASSUMPTION: This role requires a proactive, solution-oriented approach with a high degree of self-motivation and responsibility.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: At least 5 years of experience in in-house SEO or an SEO agency, with proven success in competitive markets

Required Skills:

• Excellent knowledge of technical SEO, especially in structuring, performance optimization, and backlink strategies
• Proficient use of AI tools for efficiency enhancement, such as Large Language Models (LLMs), prompting techniques, and tools like ChatGPT, Jasper, or SurferSEO
• Strong communication skills, both written and verbal, in German and English
• Proven experience with SEO tools such as Google Search Console, SISTRIX, Screaming Frog, Ahrefs, SEMrush, etc.

Preferred Skills:

• Experience with the optimization of niche or industry-specific search engines
• Ability to work independently and take initiative

ASSUMPTION: Candidates should have a strong background in SEO, with a focus on technical aspects and a solid understanding of AI tools for SEO processes.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and market rates for senior SEO roles in Germany)

Benefits:

• Flexible working hours
• Remote work option
• 30 vacation days
• Personal and professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on market data for senior SEO roles in Germany. The actual salary may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: The Tomorrow Education Group operates in the e-learning sector, focusing on reskilling and upskilling professionals for the jobs of tomorrow.

Company Size: With 501-1,000 employees, the company offers a dynamic work environment with ample opportunities for growth and development.

Founded: In 2020, the company was established with a mission to prepare the old world for the professions of tomorrow.

Company Description:

• Preparing the old world for the professions of tomorrow
• Focusing on reskilling and upskilling professionals in the tech sector
• Offering a dynamic, growth-oriented work environment

Company Specialties:

• E-learning platforms
• Reskilling and upskilling programs
• Digital marketing and SEO services

Company Website: tomorroweducationgroup.com

ASSUMPTION: The company's focus on reskilling and upskilling professionals in the tech sector makes it an attractive option for candidates interested in the e-learning industry.

📊 Role Analysis

Career Level: This role is suitable for experienced SEO professionals looking to take on a senior management position with significant responsibility and growth potential.

Reporting Structure: The Senior SEO Manager will report directly to the Head of Marketing or a similar role and will oversee a team of SEO specialists and coordinators.

Work Arrangement: The role offers flexible working hours and the option to work remotely, providing a good work-life balance for candidates.

Growth Opportunities:

• Expanding the SEO team and taking on more responsibilities as the company grows
• Developing expertise in generative AI and its application to SEO processes
• Gaining experience in managing and consulting clients on SEO strategies and best practices

ASSUMPTION: This role offers excellent growth opportunities for candidates interested in advancing their careers in SEO and digital marketing.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the company's headquarters in Andechs, Bavaria)

Office Location(s): Herrschinger Straße 11, Andechs, Bavaria 82346, DE

Geographic Context:

• The company's headquarters are located in the picturesque town of Andechs, near Munich, offering a pleasant work environment with easy access to nature
• Remote work allows for greater flexibility and the ability to work from anywhere in Germany

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely

ASSUMPTION: The remote work option and flexible working hours make this role an attractive opportunity for candidates seeking a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and experience
• On-site or virtual technical interview to assess SEO skills and knowledge
• Final interview with the hiring manager or a panel of decision-makers

Key Assessment Areas:

• Technical SEO knowledge and experience
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for technical interview questions by brushing up on your knowledge of SEO tools and best practices
• Research the company and its mission to demonstrate your enthusiasm and cultural fit

ATS Keywords: SEO, strategy, analysis, technical SEO, GenAI, project management, client consulting, training, communication, problem-solving, backlink strategies, performance optimization, SEO tools, team collaboration, language proficiency

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and the company's HR department.

🛠️ Tools & Technologies

• SEO tools: Google Search Console, SISTRIX, Screaming Frog, Ahrefs, SEMrush, etc.
• AI tools: Large Language Models (LLMs), prompting techniques, ChatGPT, Jasper, SurferSEO, etc.
• Project management tools: Asana, Trello, Jira, etc.

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Preparing the old world for the professions of tomorrow
• Focusing on reskilling and upskilling professionals in the tech sector
• Offering a dynamic, growth-oriented work environment

Work Style:

• Proactive and solution-oriented
• High degree of self-motivation and responsibility
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you have a strong background in SEO, with a focus on technical aspects and AI tools for SEO processes?
• Are you comfortable working independently and taking initiative?
• Do you have excellent communication skills in German and English?

ASSUMPTION: Candidates who are a strong cultural fit for the company will have a solid background in SEO, be proactive and solution-oriented, and possess excellent communication skills.

⚠️ Potential Challenges

• Keeping up with the latest trends and developments in SEO and AI technologies
• Managing multiple projects and clients simultaneously, with competing priorities and deadlines
• Working remotely and maintaining a healthy work-life balance
• Adapting to a dynamic, growing organization with changing priorities and goals

ASSUMPTION: These challenges can be overcome by staying up-to-date with industry trends, maintaining strong organizational skills, and effectively communicating with team members and clients.

📈 Similar Roles Comparison

• This role is similar to other senior SEO manager positions, but with a focus on the e-learning industry and the application of generative AI to SEO processes
• Compared to other senior SEO roles, this position offers a unique opportunity to work in a dynamic, growth-oriented organization focused on reskilling and upskilling professionals in the tech sector
• Career progression may involve expanding the SEO team, developing expertise in generative AI, and gaining experience in managing and consulting clients on SEO strategies and best practices

ASSUMPTION: This role offers a unique opportunity for candidates interested in the e-learning industry and the application of generative AI to SEO processes.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for an e-learning platform, including on-page and off-page optimization, keyword research, and competitor analysis
• Evaluating and integrating generative AI tools into the SEO process to improve efficiency and accuracy
• Managing and coordinating a team of SEO specialists and coordinators to execute projects and meet client objectives

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Senior SEO Manager may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current SEO strategy for the company's e-learning platforms, and how this role will contribute to its development and implementation?
• How does the company support the professional development and growth of its SEO team members?
• What are the most significant challenges facing the SEO team in the coming months, and how can this role help address them?
• How does the company approach the integration of generative AI into its SEO processes, and what role will this position play in that effort?
• What are the key performance indicators (KPIs) used to measure the success of the SEO team, and how will this role be evaluated based on those metrics?

ASSUMPTION: These interview questions will help candidates better understand the role, the company's priorities, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for technical interview questions by brushing up on your knowledge of SEO tools and best practices
• Research the company and its mission to demonstrate your enthusiasm and cultural fit
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.