Senior SEO & Organic Growth specialist

📌 Core Information

🔹 Job Title: Senior SEO & Organic Growth Specialist

🔹 Company: Straumann Group

🔹 Location: Madrid, Spain

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end SEO initiatives to enhance organic visibility for clients
• Collaborating with content teams to ensure all web content is optimized for search engines and delivers value
• Conducting keyword research and local SEO coordination
• Performing technical SEO audits and providing clear, actionable recommendations
• Harnessing AI-driven tools to support content ideation and predictive keyword targeting

ASSUMPTION: This role requires a strategic mindset and the ability to balance both technical SEO tasks and collaborative content optimization.

📋 Key Responsibilities

✅ Lead end-to-end SEO initiatives tailored to each client’s unique digital footprint

✅ Conduct in-depth keyword analysis and identify opportunities across informational, navigational, and transactional queries

✅ Audit and optimize each client’s Google Business Profile (GBP) to improve local visibility

✅ Run technical SEO audits to diagnose issues related to crawling, indexing, mobile performance, page speed, and more

✅ Partner with content producers to embed SEO best practices into every phase of the content lifecycle

✅ Build and deliver clear, actionable SEO reports using tools like Google Analytics, Google Search Console, and SEMrush

ASSUMPTION: This role involves a mix of independent tasks and collaborative projects, requiring strong communication skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, digital media, or a related field

Experience: Proven track record executing successful SEO strategies across B2B or B2C industries

Required Skills:

• Strong knowledge of Google’s search algorithm, ranking signals, and SEO trends
• Proficiency with tools like SEMrush, Ahrefs, Google Analytics, Search Console, and Screaming Frog
• Experience with technical SEO audits and CMS platforms (e.g., WordPress, Webflow)
• Strong analytical mindset with the ability to make data-driven decisions
• Excellent communication skills for cross-functional collaboration and client-facing reporting

Preferred Skills:

• Understanding of conversion rate optimization (CRO) principles and techniques

ASSUMPTION: Candidates with a proven SEO background and a strong analytical mindset will excel in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a Senior SEO role in Madrid)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Straumann products
• Flexible working hours

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a Senior SEO role in Madrid, with benefits tailored to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing (Dental)

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1954 (Over 60 years ago)

Company Description:

• United for global excellence in dentistry, Straumann Group offers a wide range of products, solutions, and services, from dental implants and biomaterials to digital equipment and software
• With a reach spanning more than 100 countries worldwide, Straumann Group stands at the pinnacle of dental innovation, showcasing global brands such as Straumann, Neodent, Medentika, and more
• The company began as a family-owned institute, grew into a publicly-owned holding, and today comprises a number of leading and talented companies around the world

Company Specialties:

• Medical device
• Dental implants
• Esthetic dentistry
• Tooth restoration
• Biomaterials
• Prosthetics
• Orthodontics
• Preventive dentistry
• And digital dentistry

Company Website: http://www.straumann-group.com

ASSUMPTION: As a large enterprise in the medical equipment manufacturing industry, Straumann Group offers extensive resources and opportunities for professional growth.

📊 Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Digital Marketing or a similar position, collaborating closely with content teams and client-side teams

Work Arrangement: Full-time, with remote work options available

Growth Opportunities:

• Potential to lead and mentor junior SEO team members as the role evolves
• Opportunities to work on high-impact projects with global reach and significant budget
• Career progression within the digital marketing department or across other departments within the Straumann Group

ASSUMPTION: This role offers strong growth potential within a large, established organization, with opportunities to lead and mentor junior team members and work on high-impact projects.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, rich history, and diverse neighborhoods
• The city is well-connected by public transportation, with a extensive network of buses, metro, and commuter rail lines
• Madrid is known for its mild Mediterranean climate, with hot, dry summers and cool, wet winters

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: Working in Madrid offers a unique blend of cultural experiences, historical significance, and modern conveniences, with a mild Mediterranean climate and excellent public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Straumann Group careers portal
• Phone or video screening with the HR department
• Technical SEO assessment or case study presentation
• Final round interview with the hiring manager and relevant stakeholders

Key Assessment Areas:

• Technical SEO knowledge and problem-solving skills
• Communication and collaboration skills, both written and verbal
• Analytical mindset and data-driven decision-making abilities
• Cultural fit and alignment with Straumann Group’s values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience, relevant skills, and achievements
• Prepare a portfolio or case study showcasing your SEO expertise and the impact you’ve made on previous projects
• Research Straumann Group’s mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
• Follow up with a thank-you note after each interview round to reiterate your interest in the role

ATS Keywords: SEO, organic growth, keyword research, local SEO, technical SEO, content optimization, analytics, collaboration, reporting, Google Analytics, SEMrush, Ahrefs, Search Console, CRO, communication, data-driven decision making

ASSUMPTION: The application process for this role is competitive, requiring strong SEO expertise, excellent communication skills, and a strategic mindset to succeed.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Google Analytics
• Google Search Console
• Screaming Frog
• WordPress
• Webflow
• AI-driven tools for content ideation and predictive keyword targeting

ASSUMPTION: This role requires proficiency with popular SEO tools, AI-driven content ideation tools, and CMS platforms for optimal performance.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Always prioritize the needs and well-being of patients
• Innovative: Foster a culture of continuous learning and improvement
• Collaborative: Work together to achieve common goals and drive success
• Excellence: Strive for the highest standards in all aspects of our work

Work Style:

• Data-driven: Make informed decisions based on data and analytics
• Adaptable: Embrace change and adapt to new situations quickly
• Results-oriented: Focus on achieving tangible outcomes and driving impact

Self-Assessment Questions:

• How do you align with Straumann Group’s patient-centric value, and how would you ensure that our SEO strategies prioritize patient needs?
• Describe a time when you had to adapt to a significant change in your SEO strategy or approach. How did you handle this, and what was the outcome?
• How do you balance a results-oriented work style with a collaborative approach, ensuring that your SEO efforts drive impact while fostering strong team dynamics?

ASSUMPTION: Candidates who demonstrate a strong alignment with Straumann Group’s values and a strategic, adaptable work style will thrive in this role.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, each with unique SEO requirements and priorities
• Keeping up-to-date with the latest SEO trends, algorithm changes, and tool updates in a fast-paced industry
• Balancing technical SEO tasks with collaborative content optimization and stakeholder communication
• Working remotely with team members and clients located in different time zones and cultural contexts

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and effective communication to overcome.

📈 Similar Roles Comparison

• Unlike traditional SEO roles focused solely on technical optimization, this role emphasizes collaboration with content teams and client-side teams to ensure all web content is optimized for search engines and delivers value
• As a pilot initiative, this role offers the opportunity to shape and define the SEO strategy for Straumann Group’s clients, with the potential for significant impact and growth
• Career progression within the digital marketing department or across other departments within the Straumann Group may lead to leadership roles or expanded responsibilities in the future

ASSUMPTION: This role offers unique opportunities for growth, impact, and leadership, setting it apart from traditional SEO roles in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a new dental implant product launch, driving organic traffic and conversions
• Conducting a technical SEO audit for a client’s e-commerce website, identifying and addressing critical issues to improve organic visibility and revenue
• Optimizing a client’s Google Business Profile (GBP) to boost local search rankings and drive foot traffic to their dental practice

ASSUMPTION: These sample projects illustrate the diverse range of SEO initiatives and client collaborations that this role may involve, from technical audits and local SEO optimization to strategic content optimization and product launches.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall digital marketing strategy for Straumann Group’s clients, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the digital marketing department, and how does this role collaborate with other teams and stakeholders?
• How does Straumann Group support the professional development and growth of its SEO team members, and what opportunities exist for career progression within the department or across the organization?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated over time?
• How does Straumann Group approach remote work and collaboration, and what tools and resources are provided to ensure the success of remote team members?

ASSUMPTION: Asking these strategic and insightful questions will help you understand the role’s context, expectations, and growth potential, enabling you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience, relevant skills, and achievements, emphasizing your ability to drive organic growth and optimize content for search engines
• Prepare a portfolio or case study showcasing your SEO expertise and the impact you’ve made on previous projects, focusing on your ability to collaborate with content teams and drive tangible results
• Follow up with a thank-you note after each interview round to reiterate your interest in the role and express your enthusiasm for the opportunity to contribute to Straumann Group’s digital marketing efforts
• If selected for the final round, be prepared to present a comprehensive SEO strategy for one of Straumann Group’s clients, demonstrating your ability to balance technical SEO tasks with collaborative content optimization and stakeholder communication

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.