O

Senior SEO Specialist

Okta
Full-time
On-site
Chicago, Illinois, United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior SEO Specialist

πŸ”Ή Company: Okta

πŸ”Ή Location: Bellevue, WA & Chicago, IL

πŸ”Ή Job Type: Hybrid (On-site & Remote)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 7, 2025

πŸ”Ή Experience Level: Mid-Senior Level (5-10 years)

πŸ”Ή Remote Status: Hybrid (On-site & Remote)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and communicating SEO strategy roadmaps
  • Leading SEO projects and improving SEO efforts across Okta's ecosystem
  • Mentoring stakeholders and working with content creators to identify content gaps
  • Collaborating with diverse teams, including highly technical and non-technical members
  • Staying up-to-date with industry best practices and the changing landscape of SEO

ASSUMPTION: This role requires a strong understanding of technical SEO, web content strategy, and the ability to leverage these disciplines to drive organic traffic. Experience leading content strategy and working with the AEM platform is a plus.

πŸ“‹ Key Responsibilities

βœ… Create and communicate SEO strategy roadmaps with stakeholders and Okta leadership

βœ… Lead SEO projects such as keyword research, content planning, and other internal SEO work

βœ… Monitor, report, improve, and test SEO efforts Okta ecosystem-wide

βœ… Work with vendors to drive and maximize output

βœ… Collaborate with content creators to identify gaps in content both business and technical

βœ… Mentor and enable Marketing and non-marketing stakeholders to adopt SEO best practices

βœ… Develop best practice documentation to enable internal teams to self-service

βœ… Work with the growth team and technical SEO to identify possible impacts on SEO during A/B testing and other experiments

βœ… Own SEO technical considerations across the ecosystem, especially as Okta.com migrates to Adobe Experience Manager

βœ… Stay up-to-date on industry best practices and the changing landscape of SEO in the age of AI

ASSUMPTION: This role requires strong communication skills to work effectively with both technical and non-technical teams. A mindset of continuous improvement and learning is vital for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 4+ years of experience in SEO, from tactical execution to strategy

Required Skills:

  • Proven experience in technical SEO, web content strategy, and driving organic traffic
  • Knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar, Looker Studio, Tableau, Google Analytics, Google Search Console, and more
  • Experience with Adobe Experience Manager (AEM) and Adobe Digital Asset Manager
  • Excellent communication skills, both written and verbal
  • Ability to create SEO strategies from data to meet business cases, market insights, and requirements for SEO
  • Ability to work with other digital channels and functions such as UX, Digital Strategy, SEM, Paid Media, and website analytics

Preferred Skills:

  • Experience leading content strategy
  • Familiarity with the AEM platform

ASSUMPTION: While a degree in Marketing or a related field is preferred, Okta values relevant experience and skills over formal education. Candidates with equivalent experience are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: $108,000 - $162,000 USD per year (based on Okta's provided range for California, Colorado, New York, and Washington)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) with company match
  • Flexible spending account
  • Paid leave (including PTO and parental leave)
  • Equity (where applicable) and bonus opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options

ASSUMPTION: Okta's salary range is provided for specific locations, but the company may offer different compensation for candidates in other regions based on market conditions and individual qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Okta is a leading Software Development company specializing in Identity Management, Access Management, and Single Sign-On solutions. They operate in the cloud and SaaS sectors, providing secure and convenient identity solutions for businesses and consumers.

Company Size: Okta has 5,001-10,000 employees, making it a large enterprise with significant resources and opportunities for career growth.

Founded: Okta was founded in 2009 and has since grown to become a publicly-traded company with a global presence.

Company Description:

  • Okta is a neutral, powerful, and extensible platform that puts identity at the heart of your stack
  • The company offers a range of identity and access management solutions, including Single Sign-On, Multi-Factor Authentication, and Lifecycle Management
  • Okta's solutions are designed to be flexible and scalable, meeting the unique needs of businesses of all sizes

Company Specialties:

  • Identity Management
  • Access Management
  • Single Sign-On
  • SaaS
  • Cloud
  • User Management
  • Mobile Security
  • Mobility Management
  • and IDaaS

Company Website: Okta.com

ASSUMPTION: Okta's focus on identity and access management makes it an attractive option for candidates interested in security, technology, and cloud-based solutions. The company's large size and global presence offer numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in SEO and digital marketing. Candidates should have a strong understanding of SEO best practices and be able to develop and implement effective SEO strategies.

Reporting Structure: The Senior SEO Specialist will report to the Sr. Manager of SEO within Okta's Digital Acquisition Team. They will collaborate with various teams, including marketing, technical, and non-marketing stakeholders, to accomplish SEO objectives.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. Okta offers flexible scheduling and remote work options to accommodate employees' needs.

Growth Opportunities:

  • Okta's large size and global presence offer numerous opportunities for career growth and development
  • Candidates may have the opportunity to take on additional responsibilities or move into management roles as they gain experience and demonstrate their abilities
  • The company's focus on continuous learning and improvement provides ample opportunities for professional growth

ASSUMPTION: Okta's size and global presence provide numerous opportunities for career growth and development. Candidates should be proactive in seeking out new challenges and taking on additional responsibilities to advance their careers.

🌍 Location & Work Environment

Office Type: Okta's offices are modern, collaborative spaces designed to facilitate productivity and innovation. The company offers a mix of on-site and remote work options to accommodate employees' needs.

Office Location(s): Okta has offices in Bellevue, WA, Chicago, IL, and other locations worldwide. This role is based in Bellevue, WA, and Chicago, IL, with the option to work remotely.

Geographic Context:

  • Bellevue, WA is a suburb of Seattle, located on the eastern shore of Lake Washington
  • Chicago, IL is the third-most populous city in the United States, located on the shores of Lake Michigan
  • Both locations offer a mix of urban and suburban living, with access to cultural attractions, outdoor recreation, and diverse neighborhoods

Work Schedule: Okta offers flexible scheduling and remote work options to accommodate employees' needs. The company's hybrid work arrangement allows employees to balance their work and personal lives more effectively.

ASSUMPTION: Okta's offices are designed to be comfortable, collaborative, and conducive to productivity. The company's hybrid work arrangement provides employees with the flexibility to balance their work and personal lives more effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the team
  • Final interview with the hiring manager or other senior leaders
  • Background check and offer extension

Key Assessment Areas:

  • SEO expertise and experience
  • Communication skills and ability to work with diverse teams
  • Problem-solving skills and ability to develop and implement effective SEO strategies
  • Cultural fit and alignment with Okta's values and mission

Application Tips:

  • Highlight relevant SEO experience and achievements in your resume
  • Tailor your cover letter to Okta's mission and values
  • Prepare for behavioral and situational interview questions that focus on your SEO experience and problem-solving skills
  • Research Okta's company culture and be prepared to discuss how your values and work style align with the company's

ATS Keywords: SEO, Technical SEO, Web Content Strategy, Keyword Research, Adobe Experience Manager, Marketing, Digital Marketing, SEO Strategy, SEO Best Practices, Collaboration, Communication, Mentoring, Data Analysis, A/B Testing, Content Gaps

ASSUMPTION: Okta's application process is designed to assess candidates' skills, experience, and cultural fit. Candidates should be prepared to demonstrate their SEO expertise and problem-solving skills throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Adobe Experience Manager (AEM)
  • Adobe Digital Asset Manager
  • STAT, SEMRush, Lumar, Looker Studio, Tableau
  • Google Analytics
  • Google Search Console
  • Other SEO platforms and tools

ASSUMPTION: Okta uses a variety of tools and technologies to support its SEO efforts. Candidates should be familiar with these tools and be able to demonstrate their proficiency in using them to drive organic traffic and improve SEO performance.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-Focused
  • No Ego
  • Radical Candor
  • Act Like Owners
  • One Team, One Dream
  • Be Bold, Be Inclusive

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and open to feedback
  • Strategic and forward-thinking

Self-Assessment Questions:

  • How do your values align with Okta's company values?
  • How do you approach working with diverse teams, including highly technical and non-technical members?
  • How do you stay up-to-date with industry best practices and the changing landscape of SEO?

ASSUMPTION: Okta's values and work style emphasize collaboration, customer focus, and continuous learning. Candidates should be able to demonstrate their alignment with these values and work style preferences throughout the interview process.

⚠️ Potential Challenges

  • Okta's large size and global presence may present challenges in terms of communication and collaboration across teams
  • The company's focus on continuous learning and improvement may require candidates to adapt to new tools, technologies, and processes
  • The hybrid work arrangement may present challenges in terms of balancing work and personal life
  • The fast-paced nature of the marketing organization may require candidates to be adaptable and able to manage multiple priorities

ASSUMPTION: Okta's size, global presence, and focus on continuous learning and improvement present unique challenges and opportunities for candidates. Prospective employees should be prepared to adapt to new tools, technologies, and processes and be able to manage multiple priorities in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Okta's Senior SEO Specialist role is similar to SEO Manager or SEO Strategist roles in other companies, but with a focus on driving organic traffic and improving SEO performance across Okta's ecosystem
  • Okta's focus on identity and access management sets it apart from other companies in the software development industry
  • Okta's large size and global presence offer numerous opportunities for career growth and development, unlike smaller companies or startups

ASSUMPTION: Okta's Senior SEO Specialist role is unique in its focus on driving organic traffic and improving SEO performance across the company's ecosystem. Candidates should be prepared to demonstrate their expertise in SEO and digital marketing and be able to develop and implement effective SEO strategies.

πŸ“ Sample Projects

  • Developing and implementing an SEO strategy roadmap for Okta.com and subdomains
  • Conducting keyword research and content planning to improve organic traffic
  • Identifying and addressing technical SEO issues across Okta's ecosystem
  • Collaborating with content creators to identify content gaps and develop new content strategies

ASSUMPTION: Okta's Senior SEO Specialist role involves a wide range of projects, from strategic planning to tactical execution. Candidates should be prepared to demonstrate their expertise in SEO and digital marketing and be able to develop and implement effective SEO strategies.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other teams, such as UX, Digital Strategy, SEM, Paid Media, and website analytics?
  • What are the biggest challenges facing the SEO team currently, and how can this role help address them?
  • How does Okta support the professional growth and development of its employees?
  • What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: Okta's interview process is designed to assess candidates' skills, experience, and cultural fit. Candidates should be prepared to ask insightful questions about the role, the team, and the company to demonstrate their interest and engagement.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant SEO experience and achievements
  • Write a cover letter that demonstrates your understanding of Okta's mission and values
  • Prepare for behavioral and situational interview questions that focus on your SEO experience and problem-solving skills
  • Research Okta's company culture and be prepared to discuss how your values and work style align with the company's
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.