📌 Core Information
🔹 Job Title: Senior SEO Specialist
🔹 Company: 10Web
🔹 Location: Yerevan (Hybrid)
🔹 Job Type: On-site/Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a modern SEO strategy covering technical SEO, on-site SEO, content strategy, off-site SEO/link-building, and Answer Engine Optimization (AEO).
- Optimizing for AI-driven search engines and leading product-led SEO initiatives.
- Managing and improving 10Web’s brand presence across third-party platforms and growing brand visibility through active outreach.
- Partnering with product and engineering teams to ensure technical SEO best practices are implemented and maintained.
- Monitoring and reporting on SEO performance across key KPIs.
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive organic growth across multiple SEO pillars.
📋 Key Responsibilities
✅ Develop and execute a modern SEO strategy, covering all pillars: technical SEO, on-site SEO, content strategy, off-site SEO/link-building, and Answer Engine Optimization (AEO).
✅ Optimize for AI-driven search engines (e.g., Google SGE, Bing Copilot, Perplexity AI, ChatGPT, Gemini).
✅ Lead product-led SEO initiatives, conducting strategic keyword and topic research using modern tools to scale landing pages, blog content, case studies, and other key assets.
✅ Manage and improve 10Web’s brand presence across third-party platforms, including product review sites, software directories, and marketplaces.
✅ Grow brand visibility and reputation through active outreach and optimization of 10Web’s presence in high-authority publications, round-up articles, and comparison content.
✅ Partner with product and engineering teams to ensure technical SEO best practices (site architecture, page speed, Core Web Vitals, structured data) are implemented and maintained.
✅ Implement multilingual / multi-market SEO strategies, where applicable.
✅ Monitor and report on SEO performance across key KPIs - rankings, traffic, conversions, and AI surfacing visibility.
ASSUMPTION: This role requires a hands-on approach to SEO with a focus on staying updated with the latest trends and tools in AI-driven search optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 4+ years of experience in SEO, with a proven track record of driving significant organic growth across the web.
Required Skills:
- Deep expertise in modern organic growth strategies, including AEO, entity SEO, semantic search, and AI-driven discovery.
- Hands-on experience with GPT optimization, optimizing for ChatGPT plugins, AI browsers, and emerging AI search interfaces.
- Strong expertise in technical SEO (site architecture, performance, schema).
- Comfortable with data-driven SEO with strong knowledge of GA4, Looker Studio, Google Search Console, and third-party tools.
- Excellent understanding of E-E-A-T principles and content strategy for modern search.
- Ability to lead, prioritize, and influence cross-functional stakeholders.
- Exceptional communication and strategic thinking skills.
Preferred Skills:
- Experience with multilingual / multi-market SEO strategies.
- Fluency in additional languages.
ASSUMPTION: Candidates should have a strong background in SEO with a focus on AI-driven search optimization and a proven track record of driving organic growth.
💰 Compensation & Benefits
Salary Range: The salary range for this role is $80,000 - $120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for senior SEO specialists in Yerevan, Armenia.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and hybrid work arrangement
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2-3 days on-site per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: 10Web is a software company specializing in website builders and hosting services. The SEO specialist role is crucial for driving organic traffic and improving online visibility for their products.
Company Size: As a mid-sized company, 10Web offers a collaborative work environment with opportunities for growth and impact on the organization's success.
Founded: 10Web was founded in 2015, focusing on providing user-friendly website building solutions and reliable hosting services.
Company Description:
- 10Web is committed to empowering users to create stunning websites without extensive coding knowledge.
- The company offers a range of website templates, customizable designs, and easy-to-use tools for building and managing websites.
- 10Web's hosting services ensure fast, secure, and reliable performance for clients' websites.
Company Specialties:
- Website builders and hosting services
- User-friendly website creation tools
- Customizable website templates
- Reliable hosting solutions
Company Website: 10web.io
ASSUMPTION: 10Web's focus on user-friendly website creation and reliable hosting services makes this role crucial for driving organic traffic and improving online visibility for their products.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and strategic thinking in SEO.
Reporting Structure: The Senior SEO Specialist will report directly to the Marketing Director and collaborate with cross-functional teams, including Product, Engineering, and Content.
Work Arrangement: This role offers a hybrid work arrangement, with 2-3 days on-site in Yerevan and the remainder of the workweek remote.
Growth Opportunities:
- Potential career progression into a leadership role, such as SEO Manager or Director, as the team and company grow.
- Opportunities to expand skills and expertise in AI-driven search optimization and emerging SEO trends.
- Chance to make a significant impact on the company's organic growth and online presence.
ASSUMPTION: This role offers a unique opportunity for a senior SEO specialist to drive organic growth and make a significant impact on the company's success while growing their career in the process.
🌍 Location & Work Environment
Office Type: 10Web's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Yerevan, Armenia
Geographic Context:
- Yerevan is the capital and largest city of Armenia, offering a mix of historical architecture and modern amenities.
- The city is known for its vibrant cultural scene, including museums, theaters, and festivals.
- Yerevan has a humid subtropical climate, with mild winters and hot summers.
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2-3 days on-site per week).
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Technical SEO assessment
- Final interview with the Marketing Director
Key Assessment Areas:
- SEO expertise and strategic thinking
- Data-driven approach to SEO
- Communication and leadership skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and achievements, with a focus on AI-driven search optimization.
- Prepare for the technical SEO assessment by brushing up on your knowledge of modern SEO tools and trends.
- Research 10Web's products and services to demonstrate your understanding of the company and its mission.
ATS Keywords: SEO, AEO, GPT Optimization, Technical SEO, Data-Driven SEO, GA4, Google Search Console, E-E-A-T Principles, Content Strategy, Keyword Research, Link-Building, AI-Driven Search, Multilingual SEO, Strategic Thinking, Communication Skills, Cross-Functional Leadership
ASSUMPTION: The interview process for this role will focus on assessing the candidate's SEO expertise, strategic thinking, and cultural fit with 10Web's team and values.
🛠️ Tools & Technologies
- SEMrush, Ahrefs, or similar SEO tools
- GA4 and Google Search Console
- AI-driven search optimization tools (e.g., Perplexity AI, ChatGPT)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the SEO industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and transparency
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and communicative
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of driving organic growth through AI-driven search optimization?
- Are you comfortable working in a hybrid work environment and collaborating with cross-functional teams?
- Do you thrive in a data-driven and analytical work style, with a focus on continuous learning and improvement?
ASSUMPTION: Candidates who align with 10Web's company values and work style will be more likely to succeed in this role and contribute to the company's growth and success.
⚠️ Potential Challenges
- Keeping up with the latest trends and tools in AI-driven search optimization
- Managing multiple SEO pillars and prioritizing efforts for maximum impact
- Collaborating effectively with cross-functional teams in a hybrid work environment
- Adapting to changes in search algorithms and market conditions
ASSUMPTION: These challenges can be overcome with a strong foundation in SEO, a strategic mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a deep expertise in AI-driven search optimization and emerging SEO trends.
- In the Armenian market, 10Web is a leading provider of website builders and hosting services, making this role crucial for driving organic traffic and improving online visibility.
- Career progression in this role could lead to leadership positions, such as SEO Manager or Director, as the team and company grow.
ASSUMPTION: This role offers a unique opportunity for a senior SEO specialist to drive organic growth and make a significant impact on the company's success while growing their career in the process.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for a new product launch, including technical SEO, content strategy, and AI-driven search optimization.
- Conducting keyword research and competitor analysis to identify opportunities for growth and differentiation in the market.
- Optimizing 10Web's brand presence on third-party platforms, including product review sites, software directories, and marketplaces, to improve visibility and reputation.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and strategic thinking required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of 10Web's SEO strategy and how this role fits into the broader marketing plan?
- How does the Marketing team collaborate with Product and Engineering teams to ensure technical SEO best practices are implemented and maintained?
- What are the most significant challenges facing 10Web's SEO efforts, and how can this role address them?
- How does 10Web support the professional development and growth of its SEO team members?
- What is the expected timeline for evaluating the success of the SEO strategy and making adjustments as needed?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company's SEO strategy, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and achievements, with a focus on AI-driven search optimization.
- Prepare for the technical SEO assessment by brushing up on your knowledge of modern SEO tools and trends.
- Research 10Web's products and services to demonstrate your understanding of the company and its mission.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
