📌 Core Information
🔹 Job Title: Senior Social & Content Marketing Manager
🔹 Company: Payoneer
🔹 Location: Shanghai, China
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive social media strategies to increase brand visibility, engagement, and customer loyalty.
- Creating, curating, and managing high-quality content to resonate with the target audience and optimize for SEO, AI, and social media algorithms.
- Building and nurturing a strong online community by engaging with followers, responding to comments, and fostering meaningful conversations.
- Identifying, building, and managing relationships with influencers and industry partners to amplify the brand message and reach new audiences.
- Tracking and analyzing social media metrics to measure the effectiveness of campaigns and content, and providing regular reports and insights to the marketing team and senior management.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work in a fast-paced environment and adapt to changing priorities.
📋 Key Responsibilities
✅ Social Media Strategy Development: Develop and implement comprehensive social media strategies to increase brand visibility, engagement, and customer loyalty. Identify and leverage key social media platforms and trends to reach and engage with the target audience. Collaborate with cross-functional teams to align social media activities with overall marketing goals and campaigns.
✅ Content Creation and Management: Create, curate, and manage high-quality content (blogs, videos, infographics, social media posts, etc.) that aligns with the brand voice and resonates with the audience. Develop a content calendar to ensure consistent and timely posting across all social media channels. Optimize content for SEO, AI, and social media algorithms to maximize reach and engagement.
✅ Community and KOL Engagement: Build and nurture a strong online community by engaging with followers, responding to comments, and fostering meaningful conversations. Monitor and analyze social media conversations about the brand and industry to stay ahead of trends and identify opportunities for engagement. Identify, build, and manage relationships with influencers and industry partners to amplify the brand message and reach new audiences.
✅ Performance Analysis and Reporting: Track and analyze social media metrics to measure the effectiveness of campaigns and content. Provide regular reports and insights to the marketing team and senior management on social media performance and ROI. Use data-driven insights to continuously improve and optimize social media strategies and content.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to draw insights from data to inform decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5+ years of experience in B2B social media marketing.
Required Skills:
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
- Analytical skills to measure and report on the effectiveness of social media campaigns.
- Experience with social media advertising and budget management.
- Ability to work in a fast-paced environment and adapt to changing priorities.
Preferred Skills:
- Experience with cross-border payment and e-commerce industries.
- Fluency in Mandarin and English.
ASSUMPTION: Candidates with experience in the cross-border payment and e-commerce industries may have a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Shanghai, the estimated salary range for this position is ¥350,000 - ¥500,000 per year. This estimate is inclusive of base salary and variable compensation, and may vary based on the candidate's experience and qualifications.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and leave policies
- Employee discounts and perks
Working Hours: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits listed are typical for a company of Payoneer's size and industry, but may vary based on the candidate's specific role and tenure.
📌 Applicant Insights
🔍 Company Context
Industry: Payoneer operates in the financial services industry, specifically focusing on global payment solutions, mass payout services, and global bank transfers. The company serves small and medium-sized businesses, enabling them to transact, do business, and grow globally.
Company Size: Payoneer is a mid-sized company with 1,001-5,000 employees globally, providing a structured and collaborative work environment.
Founded: Payoneer was founded in 2005 and is headquartered in New York, NY, with offices in Shanghai, China, and other locations worldwide.
Company Description:
- Payoneer is committed to empowering small and medium-sized businesses by providing them with the tools they need to transact, do business, and grow globally.
- The company's mission is to enable any entrepreneur and business anywhere to participate and succeed in an increasingly digital global economy.
- Payoneer's global financial stack removes barriers and simplifies cross-border commerce, making it easier for millions of SMBs, particularly in emerging markets, to connect to the global economy, pay and get paid, manage their funds across multiple currencies, and grow their businesses.
Company Specialties:
- Mass Payout Services
- Global Payment Solutions
- Global Bank Transfers
Company Website: http://www.payoneer.com
ASSUMPTION: Payoneer's focus on empowering small and medium-sized businesses makes it an attractive option for candidates who want to make a meaningful impact on the global economy.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department and the broader organization.
Reporting Structure: The Senior Social & Content Marketing Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including product, sales, and customer success.
Work Arrangement: This role is on-site, with the expectation that the successful candidate will work from Payoneer's Shanghai office.
Growth Opportunities:
- Potential to lead and mentor junior marketing team members.
- Opportunities to take on additional responsibilities and expand the role's scope as the company grows.
- Career advancement opportunities within the marketing department and the broader organization.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance their career within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Payoneer's Shanghai office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 195 Broadway, 27th floor, New York, NY 10007, US (global headquarters); specific address for the Shanghai office not provided.
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a vibrant startup ecosystem and a strong presence of multinational corporations.
- The city offers a high quality of life, with a rich cultural scene, diverse culinary options, and numerous entertainment and leisure activities.
- Shanghai is well-connected by public transportation, with an extensive subway network and numerous bus routes serving the city.
Work Schedule: The work schedule for this role is Monday - Friday, 9:00 AM - 6:00 PM (with a one-hour lunch break). Payoneer offers flexible work arrangements, including remote work and flexible hours, depending on the role and team's needs.
ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment and thrive in a collaborative, team-oriented setting will find Payoneer's work environment appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening with the HR team.
- On-site or virtual interview with the hiring manager and relevant team members.
- Final round interview with senior leadership.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Candidates' understanding of social media trends and their ability to develop and implement effective strategies.
- Content creation and management skills, with a focus on quality, engagement, and optimization.
- Analytical skills and data-driven decision-making.
- Cultural fit and alignment with Payoneer's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of social media trends and your ability to develop and implement effective strategies in your application materials.
- Showcase your content creation and management skills by providing examples of your work and explaining how you optimized content for engagement and reach.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and cultural fit.
ATS Keywords: Social Media Strategy, Content Creation, Project Management, Analytical Skills, Social Media Advertising, Budget Management, Cross-Border Payment, E-commerce, Mandarin, English
ASSUMPTION: Payoneer's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms (e.g., WeChat, Weibo, LinkedIn, Facebook)
- Content creation and management tools (e.g., Canva, Hootsuite, Buffer)
- Social media analytics tools (e.g., Sprout Social, Brand24)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Act as our customer’s partner on the inside: Learning what they need and creating what will help them go further.
- Continuously improve: Always striving for a higher standard than our last.
- Do it. Own it.: Being fearlessly accountable in everything we do.
- Build each other up: Helping each other grow, as professionals and people.
Work Style:
- Collaborative and team-oriented, with a focus on collective success.
- Fast-paced and adaptable, with a willingness to take on new challenges and pivot as needed.
- Data-driven and analytical, with a focus on continuous improvement and optimization.
- Customer-centric, with a deep understanding of and commitment to serving the needs of small and medium-sized businesses.
Self-Assessment Questions:
- How do you align with Payoneer's value of acting as our customer’s partner on the inside, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt to a significant change in priorities or direction. How did you handle this, and what was the outcome?
- How do you approach continuous improvement in your work, and can you provide an example of a time when you identified an opportunity for improvement and implemented a successful change?
ASSUMPTION: Candidates who demonstrate a strong fit with Payoneer's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple social media campaigns simultaneously, requiring strong project management skills and the ability to prioritize effectively.
- Working in a fast-paced environment with changing priorities, requiring adaptability and resilience.
- Navigating the unique cultural and regulatory landscape of the cross-border payment and e-commerce industries, requiring a deep understanding of local market dynamics and regulatory requirements.
- Balancing the need to optimize content for engagement and reach with the need to maintain brand voice and consistency, requiring strong content creation and management skills.
ASSUMPTION: Candidates who are proactive, resourceful, and able to thrive in a dynamic, fast-paced environment will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on social media strategy and community engagement, with a particular emphasis on the cross-border payment and e-commerce industries.
- While the role shares similarities with other social media marketing positions, the unique context of Payoneer's mission and target audience sets it apart.
- Career progression in this role may involve expanding into leadership positions within the marketing department or exploring opportunities in related fields, such as customer success or business development.
ASSUMPTION: Candidates who understand the unique context of this role and are drawn to the opportunity to make a meaningful impact on the global economy will be most attracted to this position.
📝 Sample Projects
- Developing and implementing a comprehensive social media strategy to increase brand awareness and engagement for a new cross-border payment product launch.
- Creating and managing a content calendar that balances brand voice, SEO optimization, and audience engagement for a targeted social media campaign.
- Identifying and building relationships with industry influencers and partners to amplify Payoneer's brand message and reach new audiences in the cross-border payment and e-commerce industries.
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the role, highlighting the importance of a well-rounded skill set for success.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to supporting the growth and success of small and medium-sized businesses in the global economy?
- How does the marketing team collaborate with other departments, such as product, sales, and customer success, to ensure alignment and maximize impact?
- What opportunities exist for professional development and growth within the marketing department and the broader organization?
- How does Payoneer measure and track the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you provide an example of a time when the company pivoted its social media strategy in response to a significant change in the market or regulatory environment?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and your understanding of the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your social media strategy, content creation, and project management abilities.
- Prepare for the interview by researching Payoneer's mission, values, and industry, and by practicing your responses to common interview questions.
- If you are selected for the final round, be prepared to present a sample social media strategy or content plan as part of the interview process.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and to ask any remaining questions you may have.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
