- Developing and executing webinar strategies to drive business growth and partner engagement
- Collaborating with cross-functional teams to align on goals and ensure engagement throughout the planning process
- Proposing timely and relevant webinar topics, speakers, and formats based on audience needs, performance data, and market trends
- Managing end-to-end webinar logistics, including scheduling, registration, platform setup, dry runs, and live hosting
- Monitoring execution and problem-solving during live sessions as needed
- Tracking and analyzing performance metrics, summarizing insights, and recommending improvements for future webinars and engagement strategies
📋 Key Responsibilities
📈 Webinar Strategy and Planning
- Develop a webinar calendar that aligns with key business and partner objectives
- Propose timely and relevant webinar topics, speakers, and formats based on audience needs, performance data, and market trends
- Lead internal discussions to shape webinar themes and positioning
📞 Cross-Functional Collaboration and Communication
- Coordinate with stakeholders across marketing, sales, and leadership to align on goals and ensure engagement throughout the planning process
- Prepare briefing materials and speaker support content, ensuring consistent messaging and delivery
- Act as a reliable point of contact for internal stakeholders and external contributors involved in webinar execution
📐 Project Management and Execution
- Manage end-to-end webinar logistics, including scheduling, registration, platform setup, dry runs, and live hosting
- Ensure all event elements are delivered on time, including promotional campaigns, content assets, and speaker coordination
- Monitor execution and problem-solve during live sessions as needed
📊 Performance Analysis and Reporting
- Track and analyze performance metrics (e.g., impressions, CTR, registration, attendance, engagement, conversion)
- Summarize insights and learnings in structured performance reports and presentations
- Use findings to recommend improvements for future webinars and engagement strategies
🔍 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, or a related field
Experience:
- 3-5 years of experience in digital marketing, with a strong understanding of campaign metrics and performance levers
Required Skills:
- Proven ability to develop and execute webinar strategies that drive business growth and partner engagement
- Strong critical thinking skills; able to connect content planning with business strategy and audience intent
- Exceptional communication and stakeholder management skills; confident in working with senior leaders, speakers, and cross-functional teams
- Ability to break down complex projects into actionable steps and independently manage multiple moving parts
- Proficiency in building structured, visually clear decks and post-event reporting
Preferred Skills:
- Familiarity with webinar tools (e.g., Zoom Webinar, ON24) and CRM/marketing platforms (e.g., Salesforce, HubSpot)
- Experience working with sales teams or in a B2B environment
- Comfort navigating ambiguity in a fast-paced, collaborative setting
💰 Compensation & Benefits
Salary Range: Competitive salary package based on experience and industry standards for the role, location, and level of responsibility
Benefits:
- Comprehensive health insurance coverage
- Retirement savings plan with company matching
- Generous relocation package for Bangkok-based role
- Employee stock purchase plan
- Generous annual leave and sick leave entitlements
- Flexible work arrangements and remote work options
- Professional development opportunities and training programs
- Employee discounts on Agoda accommodations and travel services
Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with a one-hour lunch break)
📌 Applicant Insights
🔍 Company Context
Industry: Agoda operates in the competitive online travel industry, focusing on accommodation bookings, flight tickets, activities, and more. As part of Booking Holdings, Agoda benefits from a strong global presence and extensive resources.
Company Size: Agoda is a mid-sized company with approximately 10,000 employees worldwide, providing a dynamic and collaborative work environment.
Founded: Agoda was founded in 2005 in Thailand and has since expanded its operations across Asia, the Middle East, Europe, and the Americas.
Company Description: Agoda aims to make travel easy and rewarding for more people by offering best-value deals across its extensive network of partners. With a strong focus on data and technology, Agoda strives to provide seamless and personalized travel experiences for its customers.
Company Specialties:
- Online travel and accommodation bookings
- Metasearch engine technology
- Data-driven marketing and customer acquisition strategies
- Global expansion and strategic partnerships
- Innovation in travel technology and services
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in event marketing and digital strategy. The position offers opportunities for growth and development within Agoda's expanding marketing division.
Reporting Structure: The Senior Specialist, Event Marketing will report directly to the Head of Event Marketing and collaborate closely with cross-functional teams, including marketing, sales, and leadership.
Work Arrangement: This is an on-site role based in Bangkok, Thailand, with a generous relocation package provided for eligible candidates. The role may require occasional travel to attend industry events or meet with partners.
Growth Opportunities:
- Opportunities to expand responsibilities and advance within Agoda's marketing division
- Exposure to diverse teams and projects, fostering a well-rounded understanding of the business
- Potential to contribute to Agoda's global expansion and strategic initiatives
🌍 Location & Work Environment
Office Type: Agoda's Bangkok office is a modern, collaborative workspace designed to foster creativity and productivity. The office features open-plan layouts, breakout spaces, and state-of-the-art technology to support employee needs.
Office Location(s): Agoda's Bangkok office is located in the heart of the city's central business district, offering easy access to public transportation and nearby amenities.
Geographic Context:
- Bangkok is a vibrant, multicultural city known for its rich history, diverse cuisine, and bustling street life
- The city offers a mix of traditional and modern attractions, providing ample opportunities for exploration and entertainment
- Bangkok's tropical climate and lush greenery make it an ideal destination for nature lovers and outdoor enthusiasts
Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Agoda offers flexible work arrangements and remote work options to support work-life balance.
💼 Interview & Application Insights
Typical Process:
1. Online application submission through the provided link
2. Phone or video screening with the hiring manager or a member of the HR team
3. In-depth behavioral and situational interviews with the hiring manager and relevant team members
4. Final interview with the Head of Event Marketing or another senior leader within the marketing division
Key Assessment Areas:
- Problem-solving skills and ability to think critically about webinar strategy and execution
- Communication and stakeholder management skills, with a focus on collaboration and influencing others
- Project management and organizational skills, demonstrating the ability to juggle multiple tasks and meet tight deadlines
- Cultural fit and alignment with Agoda's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Agoda's company culture and values to demonstrate your fit and enthusiasm for the role
- Practice your presentation skills, as you may be asked to deliver a short presentation or case study during the interview process
ATS Keywords: Webinar, Event Marketing, Digital Strategy, Cross-Functional Collaboration, Stakeholder Management, Project Management, Performance Analysis, Bangkok, Relocation, Travel Industry
🛠 Cultural Fit Considerations
Company Values:
- Customer-first approach and commitment to delivering exceptional customer experiences
- Data-driven decision-making and continuous improvement mindset
- Collaboration and teamwork, fostering a culture of learning and growth
- Innovation and adaptability, embracing change and new challenges
- Integrity and accountability, upholding the highest ethical standards in all aspects of work
Work Style:
- Agoda values a dynamic, fast-paced work environment that encourages creativity and initiative
- The company fosters a culture of open communication and active collaboration across teams and departments
- Agoda's work style emphasizes results-driven performance, with a strong focus on achieving business objectives and driving growth
Self-Assessment Questions:
1. How do you approach developing and executing webinar strategies that drive business growth and partner engagement?
2. Can you provide an example of a time when you successfully managed a complex project with multiple moving parts and tight deadlines?
3. How do you ensure consistent messaging and delivery when working with multiple stakeholders and external contributors?
4. Can you describe a situation where you had to navigate ambiguity in a fast-paced, collaborative setting, and what was the outcome?
5. How do you stay organized and prioritize tasks when juggling multiple projects and responsibilities?
⚠️ Potential Challenges
1. Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and adaptability
2. Balancing the need for creativity and innovation with the demands of data-driven decision-making and performance metrics
3. Navigating a fast-paced, dynamic work environment that may require frequent changes in priorities and responsibilities
4. Working with remote teams and external contributors, requiring strong communication and collaboration skills
5. Adapting to a new location and work environment, with potential challenges related to relocation and cultural integration
📈 Similar Roles Comparison
1. This role differs from other event marketing positions in its focus on webinar strategy and digital engagement, rather than traditional in-person events
2. The role requires a strong understanding of data analysis and performance metrics, setting it apart from more creatively-focused marketing roles
3. The career path for this role may lead to advanced positions in digital strategy or marketing leadership, rather than traditional event planning or management
📝 Sample Projects
1. Developing and executing a webinar series to launch a new product or service, driving brand awareness and customer acquisition
2. Collaborating with sales and leadership teams to create targeted webinar campaigns that support business growth and partner engagement
3. Managing a virtual event or conference, requiring expertise in platform setup, speaker coordination, and live hosting
💡 Key Questions to Ask During Interview
1. How does Agoda support the professional development and growth of its marketing team members?
2. Can you describe the company's approach to cross-functional collaboration and stakeholder management?
3. How does Agoda measure the success of its webinar and event marketing initiatives, and what tools do you use for performance analysis?
4. What opportunities are there for growth and advancement within Agoda's marketing division?
5. How does Agoda foster a culture of innovation and adaptability, and what initiatives are in place to support these values?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
3. Prepare for the interview process by researching Agoda's company culture and values, and practicing your presentation skills
4. Follow up with the hiring manager or HR team after your interview, expressing your interest in the role and any additional information you'd like to provide
5. If selected for the final interview round, be prepared to deliver a short presentation or case study demonstrating your understanding of the role and Agoda's business objectives
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
