📌 Core Information
🔹 Job Title: Senior Specialist, Growth Marketing
🔹 Company: ButcherBox
🔹 Location: Greater Boston, Massachusetts
🔹 Job Type: Full time, Hybrid (2 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Owning and scaling key acquisition channels to drive new customer growth
- Managing strategy, execution, testing, and performance of channels like Meta, TikTok, and YouTube
- Optimizing campaigns towards key KPIs such as CPA, LTV, CTR, and conversion rate
- Collaborating with cross-functional teams to improve user experience and refine the path to purchase
ASSUMPTION: This role requires a balance of strategic thinking and executional rigor, with a strong focus on driving measurable results and continuous improvement.
📋 Key Responsibilities
✅ Own acquisition channels such as Meta, TikTok, YouTube, or referral — managing strategy, execution, testing, and performance
✅ Optimize campaigns toward key KPIs including CPA, LTV, CTR, conversion rate, and overall signup growth
✅ Analyze channel and funnel data to identify trends, insights, and opportunities to improve performance and user experience
✅ Collaborate with creative teams to run structured ad and messaging tests; evaluate what resonates across formats, audiences, and platforms
✅ Build and execute a roadmap of growth experiments across audience targeting, bidding strategies, creatives, and landing pages
✅ Partner with product and lifecycle marketing to optimize the full acquisition-to-retention journey
✅ Monitor, report on, and communicate progress toward growth goals
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of experience in growth or performance marketing, ideally in a DTC or consumer-focused environment
Required Skills:
- Proven success managing acquisition channels such as Meta, TikTok, YouTube, referral, or similar
- Strong understanding of marketing funnel dynamics and what influences a customer to convert
- Analytical mindset and comfort with metrics such as CPA, LTV, CTR, and conversion rate
- Proficiency in Excel/Sheets and common analytics tools
- Experience working with platforms and tools such as GA4, Looker, Amplitude, or similar
Preferred Skills:
- Experience working in a fast-paced, data-driven environment
- Familiarity with the food and beverage industry
ASSUMPTION: Candidates with experience in a similar role or industry will have a strong advantage in this position.
💰 Compensation & Benefits
Salary Range: $90,000 - $115,000 per year
Benefits:
- Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
- Financial: 401(k) with generous employer match, annual bonus based on company performance
- Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
- Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
- Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
- Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more
Working Hours: Full-time, 40 hours per week, with flexible scheduling and the option to work from home 3 days per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Boston area. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 51-200 employees
Founded: 2015
Company Description:
- ButcherBox is a certified B Corp headquartered in Boston, delivering 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to customers' doors
- The company is committed to treating its planet with respect, improving the lives of animals and farmers, and never cutting corners when it comes to doing business
- ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment
Company Specialties:
- Humanely-raised meat and sustainably-harvested seafood
- Direct-to-consumer delivery
- Sustainable and ethical business practices
Company Website: http://www.butcherbox.com
ASSUMPTION: ButcherBox is a mission-driven company that prioritizes sustainability, ethical practices, and customer satisfaction.
📊 Role Analysis
Career Level: Senior Specialist
Reporting Structure: This role reports directly to the Director of Growth Marketing
Work Arrangement: Hybrid, with 2 days on-site per week in the Watertown, MA office
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing team
- Opportunity to work on a variety of channels and campaigns, gaining diverse experience
- Chance to collaborate with cross-functional teams and influence the full user journey
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team.
🌍 Location & Work Environment
Office Type: Hybrid, with an on-site office in Watertown, MA
Office Location(s): 1 Kingsbury Ave, Watertown, Massachusetts 02472, US
Geographic Context:
- The Greater Boston area offers a diverse range of cultural, recreational, and culinary experiences
- The office is located near the Charles River, providing easy access to outdoor activities
- The area is well-connected by public transportation, making it easy to commute from nearby cities and towns
Work Schedule: Full-time, with flexible scheduling and the option to work from home 3 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the growth marketing team
- Final interview with the director of growth marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical mindset and data-driven approach
- Campaign management and optimization experience
- Collaboration and communication skills
Application Tips:
- Highlight specific examples of your experience managing acquisition channels and driving growth
- Demonstrate your understanding of marketing funnel dynamics and customer behavior
- Showcase your ability to analyze data and make data-driven decisions
ATS Keywords: Growth Marketing, Performance Marketing, Acquisition Channels, Funnel Optimization, Campaign Management, Data Analysis, Customer Behavior, Strategic Thinking, Executional Rigor
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and ability to work collaboratively within a cross-functional team.
🛠️ Tools & Technologies
- GA4
- Looker
- Amplitude
- Excel/Sheets
- Meta Ads Manager
- TikTok Ads Manager
- YouTube Ads
ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Relentless Improvement
- Accountability
- Humility
- Customer Obsession
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and flexible
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
- Are you comfortable managing multiple priorities and balancing the needs of various stakeholders?
- Do you have a growth mindset and a strong desire to learn and improve?
- Are you able to work collaboratively with a diverse range of teams and individuals?
ASSUMPTION: ButcherBox values candidates who are a strong cultural fit and align with the company's mission and values.
⚠️ Potential Challenges
- Managing multiple acquisition channels and optimizing campaigns across various platforms
- Balancing strategic thinking with day-to-day execution and optimization
- Working in a fast-paced, data-driven environment with a high degree of autonomy
- Collaborating effectively with cross-functional teams to improve the full user journey
ASSUMPTION: These challenges require strong project management skills, a data-driven approach, and the ability to balance multiple priorities and stakeholders.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or Senior Growth Marketing Manager, but with a focus on specific acquisition channels rather than overall growth strategy
- Unlike some roles in the industry, this position offers a hybrid work arrangement with a good balance between in-person collaboration and remote flexibility
- Compared to other roles in the field, this position offers a competitive salary range and comprehensive benefits package
ASSUMPTION: This role offers a unique blend of channel-specific focus, strategic thinking, and collaborative work with cross-functional teams.
📝 Sample Projects
- Developing and executing a comprehensive testing roadmap for a key acquisition channel, such as Meta or TikTok
- Analyzing funnel data to identify trends and opportunities for improvement, and implementing data-driven optimizations
- Collaborating with creative teams to run structured ad and messaging tests, and evaluating what resonates across formats, audiences, and platforms
ASSUMPTION: These projects are designed to challenge the candidate's analytical skills, strategic thinking, and ability to work collaboratively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the growth marketing department?
- How does this role fit into the overall growth strategy for the company, and what are the key priorities for the first 90 days?
- What are the biggest challenges facing the growth marketing team currently, and how can this role help address them?
- How does ButcherBox support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These questions are designed to help the candidate understand the role's context, priorities, and potential growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience managing acquisition channels and driving growth
- Prepare examples of your data-driven approach to campaign optimization and funnel analysis
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
