📌 Core Information
🔹 Job Title: Senior Specialist, Marketing Automation
🔹 Company: HUB International
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing and managing high-volume email campaigns
- Collaborating with cross-functional teams to optimize content and messaging
- Measuring campaign performance and driving continuous improvements
- Staying current with leading email and marketing automation best practices
ASSUMPTION: This role requires a strong background in email marketing and marketing automation to succeed.
📋 Key Responsibilities
✅ Own the daily execution of one-time and automated email campaigns, including collaboration with Brand and Field Marketing teams to develop optimized content and messaging, email template creation & editing (HTML), brand style execution, list segmentation, scheduling, deployment, measuring, testing, optimization, and reporting
✅ Measure, monitor, and track campaign performance against benchmarks and drive corrective actions that deliver continuous improvements
✅ Conduct ongoing A/B testing related to subject lines, email copy, layouts and CTAs that drive conversion improvements; maintain a meticulously planned and documented testing plan/schedule to continually improve performance
✅ Ensure cross-browser/email client compatibility through testing and optimization
✅ Lead and manage ongoing email whitelisting, list cleaning and maintenance efforts to improve deliverability rates against industry benchmarks
ASSUMPTION: This role requires a high level of attention to detail and strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree (4-year degree)
Experience: 2+ years of direct experience testing and deploying high-volume marketing email campaigns in an enterprise email marketing platform / ESP
Required Skills:
- Working knowledge of marketing automation platforms such as Microsoft Dynamics 365 Marketing, Act-On, Salesforce, Marketo, HubSpot, Eloqua, or similar
- Solid knowledge of email creative design, HTML/CSS coding for email, and familiarity with responsive design best practices
- Experience with managing data in a CRM system integrated with a marketing automation platform such as Microsoft Dynamics 365 – including list segmentation and list loading
- Strong data evaluation and analytical skills, with the ability to extract and interpret data and draw data-oriented insights and effectively communicate results and solutions to stakeholders
- Excellent Microsoft Office skills and a strong working knowledge of Excel (able to build Pivot tables, simple dashboards, models a plus)
Preferred Skills:
- Experience with A/B testing – including subject lines, CTAs, content – and reporting on results
- Strong presentation skills with ability to communicate in a clear & concise manner to audiences of varying levels of technical marketing automation knowledge
- Ability to work independently as well as part of a team in a collaborative environment
ASSUMPTION: Candidates with a proven track record in email marketing and a strong understanding of marketing automation platforms will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $75,000 to $85,000 per year
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- FSA
- HSA
- 401(k)
- Paid Time Off
- Bonuses
- Equity
- Commissions
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and working location.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- HUB International is a leading full-service global insurance broker providing property and casualty, life and health, employee benefits, investment and risk management products and services.
- The company advises businesses and individuals on how to reach their goals by providing tailored insurance solutions and unrelenting advocacy.
- HUB International is headquartered in Chicago, Illinois, and has offices located throughout North America.
Company Specialties:
- Insurance and risk management solutions for businesses and consumers
Company Website: http://www.hubinternational.com
ASSUMPTION: HUB International is a well-established company with a strong presence in the insurance industry, offering a wide range of products and services to its clients.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Manager, Marketing Automation
Work Arrangement: On-site, with occasional remote work possible
Growth Opportunities:
- Potential career growth within the marketing department or other areas of the company
- Opportunities to work on special projects and gain exposure to different aspects of the business
- Chance to learn and develop skills in marketing automation and email marketing
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 300 North LaSalle, 17th Floor, Chicago, IL 60654, US
Geographic Context:
- Chicago, IL is a major city with a diverse population and a thriving business environment
- The office is located in the downtown area, offering easy access to public transportation and various amenities
- The city experiences all four seasons, with cold winters and warm summers
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the department head
Key Assessment Areas:
- Technical skills in email marketing and marketing automation
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in email marketing and marketing automation
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful email campaigns and A/B tests you've conducted in the past
ATS Keywords: Marketing Automation, Email Marketing, Campaign Management, A/B Testing, CRM, Marketing Cloud, Deliverability, HTML, CSS, Responsive Design
ASSUMPTION: The application process is thorough and competitive, with a focus on finding the best fit for the team and the company's culture.
🛠️ Tools & Technologies
- Microsoft Dynamics 365 Marketing
- Act-On
- Salesforce
- Marketo
- HubSpot
- Eloqua
- HTML
- CSS
- Responsive Design
- Litmus
- Email on Acid
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurship
- Teamwork
- Integrity
- Accountability
- Service
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working in a fast-paced, dynamic setting?
- Do you have a strong attention to detail and a keen eye for design?
ASSUMPTION: HUB International values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with changing priorities
- Adapting to new tools and technologies as the company evolves
- Navigating a large, complex organization with multiple departments and teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to other marketing automation specialist positions, but with a focus on email campaign management and execution
- Unlike other roles, this position requires a strong background in HTML and CSS for email design and responsive best practices
- Career progression may involve moving into a management role or specializing in a specific aspect of marketing automation
ASSUMPTION: This role offers a unique blend of technical skills and collaborative teamwork, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy for a new product launch
- Conducting A/B tests to optimize email open rates, click-through rates, and conversion rates
- Managing and maintaining email lists to ensure data integrity and compliance with industry standards
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams within the marketing department and the broader organization?
- What opportunities are there for professional growth and development within this role and the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in email marketing and marketing automation
- Prepare examples of successful email campaigns and A/B tests you've conducted in the past to showcase your expertise
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
