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Senior Specialist, Paid Social

Brainlabs
Full-time
On-site
Argentina
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Specialist, Paid Social

πŸ”Ή Company: Brainlabs

πŸ”Ή Location: HIT Polo - Buenos Aires, Argentina

πŸ”Ή Job Type: Full Time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: 2025-06-05

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Delivering high-quality, best-in-class paid social campaigns
  • Collaborating with cross-functional teams to optimize performance
  • Contributing to the growth and development of the Paid Social team
  • Building strong client relationships and driving business impact

ASSUMPTION: This role requires a balance of technical expertise, strategic thinking, and strong communication skills. The ideal candidate will have a proven track record in paid social and a passion for staying up-to-date with industry trends and best practices.

πŸ“‹ Key Responsibilities

βœ… Deliver high-quality, best-in-class paid social campaigns that outperform KPIs, to budget and on-time

βœ… Provide highly insightful reporting on campaign performance, connecting it to other Practices

βœ… Advocate for the Paid Social practice among Associates, growing knowledge and skills across the team

βœ… Develop ideas for process improvements, innovation, and automation that drive measurable impact for clients or the Practice

βœ… Have regular exposure to clients and develop presentation skills

ASSUMPTION: The role requires a strong focus on execution, analysis, and communication, with a continuous drive to improve and innovate.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of successful experience delivering activation for clients in Paid Social with experience tools like Meta, LinkedIn, TikTok, etc.

Required Skills:

  • Proven expertise in paid social campaign management
  • Strong data analysis and storytelling skills
  • Excellent communication and presentation skills
  • Methodical and process-oriented approach with a high attention to detail
  • Passion for growing career in marketing and the knowledge of others

Preferred Skills:

  • Experience with automation tools and platforms
  • Fluency in Spanish

ASSUMPTION: Candidates should have a solid foundation in paid social campaign management, with a strong desire to learn and grow in the role.

πŸ’° Compensation & Benefits

Salary Range: ARS 150,000 - 250,000 per month (based on experience and industry standards)

Benefits:

  • 20 working days vacation plus all Argentina public holidays
  • Private healthcare (OSDE 210)
  • Adaptive/hybrid working
  • Free breakfast and lunch when in office
  • Access to learning and development opportunities
  • Mobility programmes - work from another country for up to 30 days!

Working Hours: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Argentina. Benefits are comprehensive and designed to support work-life balance and employee well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 2012

Company Description:

  • Brainlabs is a global, full-service media agency obsessed with High-Performance
  • They recruit outstanding people and develop their expertise into dedicated Industry teams centered around clients
  • Their approach is built on three core pillars: exceptional talent, winning methodologies, and cutting-edge technology

Company Specialties:

  • PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, Google Marketing Platform, Consultancy, Tech, Creative, Data Science, Data Strategy, Influencer, Media Strategy, Media Planning, Organic Social, DOOH, Retail Media, and TV & Audio

Company Website: http://www.brainlabsdigital.com

ASSUMPTION: Brainlabs is a well-established agency with a strong focus on data-driven, high-performance media strategies. Their comprehensive benefits package reflects their commitment to employee well-being and work-life balance.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports directly to the Paid Social Team Lead

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

  • Progression to a Senior Specialist or Manager role within the Paid Social team
  • Expansion into other Practices or teams within the agency
  • International mobility opportunities

ASSUMPTION: This role offers a clear path for career growth and development within the agency, with opportunities to specialize further or expand into other areas of expertise.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of on-site and remote work

Office Location(s): HIT Polo - Buenos Aires, Argentina

Geographic Context:

  • Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million
  • The city is known for its vibrant culture, rich history, and diverse neighborhoods
  • Argentina is a Spanish-speaking country, with a strong emphasis on education and professional development

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work environment offers a balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • Skills interview with the Paid Social team
  • Final interview with the Team Lead or Manager

Key Assessment Areas:

  • Technical expertise in paid social campaign management
  • Data analysis and storytelling skills
  • Communication and presentation skills
  • Cultural fit and alignment with Brainlabs' values

Application Tips:

  • Tailor your resume to highlight relevant paid social experience and skills
  • Prepare a portfolio showcasing your campaign management and analysis skills
  • Research Brainlabs' culture and values, and be ready to discuss how you align with them

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Client Management, Presentation Skills, Strategy, Innovation, Attention to Detail

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best match for the role and the team.

πŸ› οΈ Tools & Technologies

  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • TikTok Ads Manager
  • Google Analytics
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The role requires proficiency in paid social advertising platforms, with a strong emphasis on data analysis and visualization tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Winning Together
  • Continuous Development
  • Data-Driven
  • Innovation
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and open to change
  • Results-focused and accountable

Self-Assessment Questions:

  • How do you embody Brainlabs' values in your daily work?
  • Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
  • How do you approach continuous learning and development in your role?

ASSUMPTION: Brainlabs places a strong emphasis on cultural fit and alignment with their values, seeking candidates who embody their winning-together mindset and commitment to continuous development.

⚠️ Potential Challenges

  • Managing multiple client campaigns simultaneously, requiring strong organizational skills
  • Keeping up with industry trends and best practices in paid social advertising
  • Balancing on-site and remote work, requiring strong self-motivation and time management skills
  • Navigating Argentina's unique business culture and work environment

ASSUMPTION: The role presents both technical and cultural challenges, requiring strong adaptability and a commitment to continuous learning and development.

πŸ“ˆ Similar Roles Comparison

  • This role is focused on paid social campaign management, while similar roles in other agencies may have a broader scope or more specialized focus
  • Brainlabs' data-driven approach sets it apart from other agencies, with a strong emphasis on continuous development and innovation
  • Career progression in this role may follow a different path than in other agencies, with opportunities for specialization or expansion into other Practices

ASSUMPTION: This role offers a unique blend of technical expertise, strategic thinking, and cultural fit, with a clear path for career growth and development within the agency.

πŸ“ Sample Projects

  • Developing and executing a paid social campaign strategy for a retail client, driving foot traffic and online sales
  • Analyzing campaign performance data to identify trends and optimize future campaigns
  • Collaborating with the SEO team to optimize paid social campaigns for search visibility and organic traffic

ASSUMPTION: These sample projects illustrate the role's focus on campaign management, data analysis, and cross-functional collaboration, with a strong emphasis on driving business impact.

❓ Key Questions to Ask During Interview

  • How does the Paid Social team collaborate with other Practices within the agency?
  • What opportunities are there for professional development and growth within the role?
  • How does Brainlabs support work-life balance for its employees?
  • What is the team's approach to innovation and staying up-to-date with industry trends?
  • How does the agency measure the success of its paid social campaigns, and how does this role contribute to that process?

ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals, work style, and cultural preferences, while also providing insight into the team and agency dynamics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant paid social experience and skills
  • Prepare a portfolio showcasing your campaign management and analysis skills
  • Research Brainlabs' culture and values, and be ready to discuss how you align with them
  • Follow up with the hiring manager one week after your final interview, inquiring about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.