🔹 Job Title: Senior Specialist, Paid Social
🔹 Company: Tinuiti
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Mexico City)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and the ability to manage multiple client relationships simultaneously.
✅ Client Communication: Serve as the primary point of contact for clients, fostering strong working relationships through regular communication
✅ Account Ownership: Oversee multiple paid social client relationships, responsible for end-to-end program strategy, execution, and reporting
✅ Media Strategy: Develop and implement full-funnel paid social strategies, including platform selection, attribution, measurement, and creative aspects
✅ Task Prioritization and Performance Tracking: Effectively prioritize tasks, track campaign results, and participate in weekly client calls
✅ Industry Expertise: Proactively educate oneself on industry findings and mentor junior team members through training and delegation
ASSUMPTION: The role requires a proactive approach to staying informed about industry trends and a willingness to share knowledge with junior team members.
Education: Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience
Experience: 3.5+ years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta and TikTok
Required Skills:
Preferred Skills:
ASSUMPTION: While the role requires specific skills and experience, Tinuiti values diversity and encourages applications from candidates who may not meet every single point on the job description.
Salary Range: The salary range for this role is estimated to be between MXN 80,000 - 120,000 per month, based on industry standards for a Senior Specialist role in Mexico City. This estimate may vary based on the candidate's experience and skills.
Benefits:
Working Hours: Full-time position with standard business hours, Monday through Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Tinuiti offers competitive benefits to attract and retain top talent.
Industry: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. They specialize in Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps.
Company Size: Tinuiti has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Tinuiti was founded in 2004, with over two decades of experience in the advertising industry.
Company Description:
Company Specialties:
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's focus on growth and accountability, along with its proprietary technology, sets it apart in the advertising industry. Their commitment to eliminating waste and scaling successful strategies makes them an attractive employer for marketing professionals.
Career Level: This role is at the senior specialist level, indicating significant experience and expertise in paid social marketing.
Reporting Structure: The Senior Specialist reports directly to the Manager or Director of Paid Social, with potential oversight of junior team members.
Work Arrangement: This role is on-site in Mexico City, with standard business hours Monday through Friday.
Growth Opportunities:
ASSUMPTION: Tinuiti's large employee base and diverse service offerings provide ample opportunities for career growth and development within the organization.
Office Type: Tinuiti's Mexico City office is a collaborative and dynamic workspace, fostering creativity and innovation among its employees.
Office Location(s): 111 W 33rd St, Suite 1510, New York, NY 10001, US (Headquarters); 353 Sacramento St, Floor 8, San Francisco, California 94111, US; 707 Broadway, Suite 1900, San Diego, California 92101, US; 550 Pharr Rd NE, Suite 202, Atlanta, Georgia 30305, US; 121 S 13th St, Floor 3, Philadelphia, Pennsylvania 19107, US; 1855 Griffin Rd, Suite C462, Dania, Florida 33004, US; 85 West St, Third Floor #2, Walpole, Massachusetts 02081, US; 1855 Griffin Rd, Ste C462, Fort Lauderdale, Florida 33004, US; 11 West Peak St, Chattanooga, TN 37405, US
Geographic Context:
Work Schedule: Standard business hours, Monday through Friday, with the possibility of occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The on-site work arrangement in Mexico City provides opportunities for in-person collaboration and networking with colleagues, while the city's vibrant culture and diverse offerings make it an attractive location for professionals.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Paid Social, Media Planning, Campaign Management, Client Communication, Account Ownership, Media Strategy, Task Prioritization, Performance Tracking, Industry Expertise, Analytical Skills, Communication Skills, Multitasking, Adaptability, Computer Skills, Web Analytics, Spreadsheet Software
ASSUMPTION: Tinuiti's application process is designed to assess candidates' skills and cultural fit, with a focus on relevant experience and strong communication abilities.
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily for campaign management, analysis, and reporting.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Tinuiti's company culture emphasizes growth, innovation, and continuous learning, with a strong focus on collaboration and data-driven decision-making. Candidates who align with these values and work styles are more likely to succeed in the organization.
ASSUMPTION: The Senior Specialist, Paid Social role presents unique challenges, including managing multiple client relationships, staying current with industry trends, and thriving in a dynamic work environment. Successful candidates will be able to navigate these challenges and contribute to Tinuiti's continued growth and success.
ASSUMPTION: The Senior Specialist, Paid Social role at Tinuiti offers a unique combination of industry-leading technology, a strong focus on growth and accountability, and ample career progression opportunities, setting it apart from similar roles in the market.
ASSUMPTION: The sample projects listed above demonstrate the range of responsibilities and challenges faced by a Senior Specialist, Paid Social at Tinuiti, highlighting the importance of strategic thinking, strong communication skills, and the ability to manage multiple client relationships simultaneously.
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role, as well as their ability to contribute to Tinuiti's continued success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.