📌 Core Information
🔹 Job Title: Senior Specialist, Paid Social
🔹 Company: Tinuiti
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning multiple paid social client relationships with limited supervision
- Developing and executing full-funnel paid social strategies
- Analyzing campaign performance and deriving actionable insights
- Collaborating with cross-functional teams and mentoring junior team members
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong communication skills. It's ideal for someone with a proven track record in paid social who is looking to take on more responsibility and mentorship.
📋 Key Responsibilities
✅ Client Communication: Serve as the primary point of contact for clients, fostering strong working relationships through regular communication and minimal oversight.
✅ Account Ownership: Manage multiple paid social client relationships, responsible for end-to-end program strategy, execution, and reporting.
✅ Media Strategy: Develop and own paid social strategy, collaborating with the team to determine the best platforms, attribution models, and creative approaches.
✅ Task Prioritization and Performance Tracking: Effectively prioritize efforts, track campaign results, and participate in weekly client calls.
✅ Industry Expertise: Proactively stay updated on industry findings and mentor junior team members through training and delegation.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and clients simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.
Experience: 3.5+ years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta and TikTok.
Required Skills:
- Confidence in media planning across Meta, TikTok, Reddit, Snapchat, and Pinterest
- Strong analytical skills to interpret campaign data and derive actionable insights
- Excellent communication skills to collaborate with cross-functional teams and present performance reports
- Ability to multitask, prioritize workload effectively, and meet deadlines in a dynamic environment
- Demonstrated ability to adapt to changes in social media platforms and algorithms
- Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets
- Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software
Preferred Skills:
- Familiarity with LinkedIn and X
ASSUMPTION: While the job description lists specific skills, it's essential to consider the broader industry trends and the company's unique needs when evaluating candidates.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $60,000 and $80,000 USD per year, based on industry standards for a Senior Specialist role in Mexico City. This is an AI-assisted estimate and should be verified with the employer.
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards and should be confirmed with the employer. Benefits may vary based on the employee's location and individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti operates in the Advertising Services industry, focusing on full-funnel marketing across various media channels. The industry is highly competitive and dynamic, with a strong emphasis on data-driven decision-making and continuous learning.
Company Size: Tinuiti has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for growth and collaboration while maintaining a relatively flat organizational structure.
Founded: Tinuiti was founded in 2004 and has since grown to become the largest independent full-funnel marketing agency in the U.S. across the media that matters most.
Company Description:
- Tinuiti is the largest independent full-funnel marketing agency in the U.S., with $4 billion in digital media under management and more than 1,200 employees.
- The company specializes in Commerce, Search, Social, TV & Audio, and more, delivering measurable results with brutal simplicity: Love Growth. Hate Waste.
- Tinuiti is built for marketers who demand growth and accountability, uniting media and measurement under one roof to eliminate waste and scale what works.
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's focus on full-funnel marketing and data-driven decision-making makes it an attractive employer for candidates interested in a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is at the senior specialist level, indicating a high degree of expertise and autonomy in managing paid social client relationships and mentoring junior team members.
Reporting Structure: The Senior Specialist, Paid Social, will report directly to the Paid Social Manager and work closely with cross-functional teams, including account managers, strategists, and creatives.
Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a balance between remote work and in-office collaboration.
Growth Opportunities:
- As a senior specialist, there are opportunities to advance to a manager or director role within the paid social team or explore other leadership opportunities within Tinuiti.
- The company's focus on continuous learning and professional development provides ample opportunities for skill-building and career growth.
- Tinuiti's rapid growth and expansion present opportunities for employees to take on new challenges and contribute to the company's success.
ASSUMPTION: The growth opportunities for this role are closely tied to the individual's ability to demonstrate strong performance, leadership, and a commitment to continuous learning and development.
🌍 Location & Work Environment
Office Type: Tinuiti's office in Mexico City is a collaborative and dynamic workspace designed to foster creativity and productivity.
Office Location(s): 111 W 33rd St, Suite 1510, New York, NY 10001, US; 353 Sacramento St, Floor 8, San Francisco, California 94111, US; 707 Broadway, Suite 1900, San Diego, California 92101, US; 550 Pharr Rd NE, Suite 202, Atlanta, Georgia 30305, US; 121 S 13th St, Floor 3, Philadelphia, Pennsylvania 19107, US; 1855 Griffin Rd, Suite C462, Dania, Florida 33004, US; 85 West St, Third Floor #2, Walpole, Massachusetts 02081, US; 1855 Griffin Rd, Ste C462, Fort Lauderdale, Florida 33004, US; 11 West Peak St, Chattanooga, TN 37405, US
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture, rich history, and diverse culinary scene.
- The city is known for its dynamic business environment, with a strong focus on technology, finance, and creative industries.
- Mexico City offers a high quality of life, with numerous parks, museums, and cultural attractions.
Work Schedule: The work schedule for this role is flexible, with a standard workweek of 40 hours and the option to work remotely.
ASSUMPTION: The work environment at Tinuiti's Mexico City office is collaborative and dynamic, with a strong emphasis on creativity, innovation, and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- Technical assessment or case study to evaluate skills and problem-solving abilities
- Final interview with the hiring manager and/or team members to discuss the role in more detail and answer any questions
Key Assessment Areas:
- Paid social expertise and strategic thinking
- Communication and presentation skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Tinuiti's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Tinuiti's business and the paid social landscape in your application materials
- Prepare for the interview by researching Tinuiti's company culture and values, and practicing common interview questions
ATS Keywords: Paid Social, Meta, TikTok, Reddit, Snapchat, Pinterest, LinkedIn, X, client communication, account ownership, media strategy, task prioritization, performance tracking, industry expertise, analytical skills, communication skills, multitasking, adaptability, computer skills, web analytics, spreadsheet software
ASSUMPTION: Tinuiti's application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values. The process may vary depending on the role and the candidate's experience level.
🛠️ Tools & Technologies
- Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets
- Web analytics tools (e.g., Google Analytics)
- Social media advertising platforms (e.g., Meta Ads Manager, TikTok Ads Manager)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the client and the project. Tinuiti uses a variety of tools and platforms to support its full-funnel marketing approach.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness: Encourage and support employees to reach their full potential and make a significant impact on the company's success
- Never Stop Learning: Foster a culture of continuous learning and growth, with a strong emphasis on staying up-to-date with industry trends and best practices
- Ignite Your Passion: Create an environment that inspires and motivates employees to bring their unique perspectives and ideas to the table
- Thankful Living: Promote a culture of gratitude and appreciation, recognizing and celebrating the contributions of employees at all levels
- Inspire Innovation & Change: Encourage employees to challenge the status quo, think outside the box, and drive meaningful change within the company and the industry
Work Style:
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and communication
- Dynamic and fast-paced, with a focus on continuous improvement and adaptation to change
- Data-driven and results-focused, with a commitment to measuring and optimizing performance
Self-Assessment Questions:
- How do you align with Tinuiti's core values, and how have you demonstrated these values in your previous roles?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
- How do you balance autonomy and collaboration in your work style, and how do you prioritize tasks and manage your time effectively?
ASSUMPTION: Tinuiti's culture is dynamic, collaborative, and data-driven, with a strong emphasis on continuous learning, innovation, and growth. Candidates who align with these values and work styles are likely to be a good fit for the company and this role.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changes in client needs, industry trends, and company priorities
- The role may involve managing multiple clients and projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively
- The role may require candidates to work flexible hours to accommodate client needs and time zones
- The role may involve working with cross-functional teams and stakeholders, requiring strong communication and collaboration skills
ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Compared to related roles, such as Paid Social Manager or Paid Social Specialist, this role requires a higher level of autonomy, strategic thinking, and mentorship
- Compared to other senior specialist roles within Tinuiti, this role requires a strong focus on paid social strategy, execution, and client communication
- Career paths for this role may include advancement to a manager or director role within the paid social team or exploration of other leadership opportunities within Tinuiti
ASSUMPTION: The specific requirements and responsibilities of this role may vary depending on the individual client and project, as well as the candidate's unique skills and experiences.
📝 Sample Projects
- Developing and executing a full-funnel paid social strategy for a Fortune 500 retail client, driving measurable results and optimizing performance across multiple platforms
- Managing a team of junior specialists to execute a large-scale social media advertising campaign for a major tech client, with a focus on efficiency, scalability, and data-driven decision-making
- Collaborating with cross-functional teams to create and implement a comprehensive social media advertising strategy for a global non-profit organization, with a focus on raising awareness, driving engagement, and generating donations
ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the individual client and project, as well as the candidate's unique skills and experiences.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits into the broader organization?
- How does Tinuiti support the professional development and growth of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured and evaluated?
- How does Tinuiti approach work-life balance, and what resources are available to support employees in managing their time and priorities effectively?
- What are the most challenging aspects of this role, and how have previous incumbents approached and overcome these challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on paid social strategy, execution, and client communication
- Prepare for the interview by researching Tinuiti's company culture and values, and practicing common interview questions
- If selected for the final round, be prepared to present a case study or project that demonstrates your ability to develop and execute a successful paid social strategy
- Follow up with the hiring manager within 48 hours of the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
