📌 Core Information
🔹 Job Title: Senior Specialist, Segment Marketing (CRM)
🔹 Company: Expedia Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global campaigns for Expedia, Hotels.com, and VRBO brands across email, push, in-product placements, and landing pages.
- Focusing on communications to support the co-branded Credit Card program and driving key global marketing objectives.
- Partnering with cross-functional teams in Analytics, Creative, and Production & Capability to create compelling campaigns.
- Identifying campaign opportunities through insights, testing, self-serve data exploration, and performance tools.
- Ensuring campaigns meet and exceed traveler experience expectations and reporting on campaign performance.
ASSUMPTION: This role requires a strong understanding of CRM, email marketing, and campaign development. Familiarity with loyalty programs and co-branded Credit Cards is a plus but not required.
📋 Key Responsibilities
✅ Develop and execute global campaigns for Expedia, Hotels.com, and VRBO brands across email, push, in-product placements, and landing pages.
✅ Own signal-driven Credit Card communications and cross-segment campaign placements, partnering with Credit Card and segment marketing teams on end-to-end delivery.
✅ Support messaging that communicates the importance of the loyalty program and highlights amazing deals and perks for members.
✅ Identify campaign opportunities through insights, testing, self-serve data exploration, and performance tools.
✅ Plan and work through campaigns that cut across multiple teams and brief specialist Creative & Production teams on requirements.
✅ Ensure campaigns are built to a high standard and meet and exceed traveler experience expectations.
✅ Report on campaign performance using self-serve tools like Tableau.
ASSUMPTION: This role involves working on complex projects and time-sensitive initiatives, requiring strong attention to detail and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's or Master's in Marketing, Business, Economics, or a related field.
Experience: At least 3 years of experience in a CRM role, preferably in the e-commerce and/or online marketing space.
Required Skills:
- CRM and email marketing expertise
- Campaign development and execution
- Data analysis and self-serve data exploration
- Collaboration and communication skills
- Attention to detail
- Proficient in MS Office
Preferred Skills:
- Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication and content management tools
- Familiarity with loyalty programs and co-branded Credit Cards
ASSUMPTION: Candidates with experience in the e-commerce and online marketing space, as well as those familiar with loyalty programs and co-branded Credit Cards, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Estimated, based on industry standards for mid-senior level marketing roles in London)
Benefits:
- Travel perks
- Generous time-off
- Parental leave
- Flexible work model
- Career development resources
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility)
ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level marketing roles in London. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group operates in the online travel industry, powering global travel for everyone, everywhere. They design cutting-edge tech to make travel smoother and more memorable, and they create groundbreaking solutions for their partners.
Company Size: Expedia Group has over 10,000 employees, providing a large and diverse work environment.
Founded: Expedia Group was founded in 1996 and has since grown into a leading online travel company.
Company Description:
- Expedia Group brands power global travel for everyone, everywhere.
- They design cutting-edge tech to make travel smoother and more memorable.
- Expedia Group fosters an open culture where everyone belongs, differences are celebrated, and when one of us wins, we all win.
Company Specialties:
- Travel technology
- E-commerce
- Online marketing
- Data analysis
- Customer engagement
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group is a well-established company in the online travel industry, offering a range of benefits and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Traveler Engagement and Loyalty (TEaL) team.
Work Arrangement: This role is on-site, with a flexible work model that offers a combination of remote and office work.
Growth Opportunities:
- Progression within the marketing team or related departments
- Expanding skills and knowledge in CRM, email marketing, and campaign development
- Potential to work on global campaigns and collaborate with cross-functional teams
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and related departments at Expedia Group.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): London, City of, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving travel industry
- The office is located in a central area with easy access to public transportation
- The city offers a wide range of cultural attractions, restaurants, and entertainment options
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility)
ASSUMPTION: The London office provides a modern, collaborative work environment with easy access to public transportation and a wide range of cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- CRM and email marketing expertise
- Campaign development and execution skills
- Data analysis and self-serve data exploration
- Collaboration and communication skills
- Attention to detail
Application Tips:
- Highlight relevant experience in CRM, email marketing, and campaign development
- Tailor your resume to emphasize skills and experiences mentioned in the job description
- Prepare examples of successful campaigns you've worked on and the results they achieved
- Demonstrate your understanding of the role and how your skills and experiences make you a strong fit
ATS Keywords: CRM, email marketing, campaign development, data analysis, collaboration, attention to detail, loyalty programs, co-branded Credit Cards, Tableau, Salesforce Marketing Cloud
ASSUMPTION: The interview process at Expedia Group is designed to assess the candidate's skills and fit for the role, with a focus on CRM, email marketing, and campaign development.
🛠️ Tools & Technologies
- MS Office Suite
- Jira
- Tableau
- Salesforce Marketing Cloud
- Self-serve data exploration tools
ASSUMPTION: Familiarity with MS Office Suite, Jira, Tableau, Salesforce Marketing Cloud, and self-serve data exploration tools is preferred for this role.
👔 Cultural Fit Considerations
Company Values:
- Powering global travel for everyone, everywhere
- Designing cutting-edge tech to make travel smoother and more memorable
- Fostering an open culture where everyone belongs, differences are celebrated, and when one of us wins, we all win
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach working with cross-functional teams to develop and execute global campaigns?
- Can you provide an example of a successful campaign you've worked on and the results you achieved?
- How do you ensure that campaigns meet and exceed traveler experience expectations?
ASSUMPTION: Candidates who align with Expedia Group's company values and work style, and can demonstrate their fit through self-assessment questions, may be stronger candidates for this role.
⚠️ Potential Challenges
- Managing complex campaigns with tight deadlines
- Working with multiple teams and stakeholders
- Keeping up with industry trends and best practices in CRM, email marketing, and campaign development
- Adapting to a fast-paced and ever-changing work environment
ASSUMPTION: Candidates should be prepared to manage complex campaigns, work with multiple teams, and adapt to a fast-paced work environment in this role.
📈 Similar Roles Comparison
- This role is similar to other CRM and email marketing roles in the e-commerce and online marketing space, but with a focus on the travel industry and global campaigns
- Expedia Group offers a larger and more diverse work environment than smaller companies, with more opportunities for professional growth and development
- This role may offer more growth opportunities than similar roles at smaller companies, but may also have more competition for advancement
ASSUMPTION: Candidates should consider the size and culture of the company, as well as the specific requirements and growth opportunities of this role, when comparing it to similar roles in the industry.
📝 Sample Projects
- Developing and executing a global campaign to promote the co-branded Credit Card program and drive applications
- Creating targeted communications to highlight the benefits of the loyalty program and encourage member engagement
- Analyzing campaign performance data to identify trends and opportunities for optimization
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of campaigns and initiatives they may work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Traveler Engagement and Loyalty (TEaL) team?
- How does this role fit into the broader marketing strategy for Expedia Group?
- What are the most significant challenges facing the team or the broader marketing organization, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the broader marketing organization?
- How does Expedia Group support work-life balance for its employees?
ASSUMPTION: Candidates should ask thoughtful and relevant questions to demonstrate their interest in the role and the company, and to gain a better understanding of the work environment and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in CRM, email marketing, and campaign development
- Prepare examples of successful campaigns you've worked on and the results they achieved
- Prepare a cover letter that demonstrates your understanding of the role and how your skills and experiences make you a strong fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
