📌 Core Information
🔹 Job Title: Senior Specialist, Total Search - SEO
🔹 Company: CVS Health
🔹 Location: Irving, Texas
🔹 Job Type: Full-Time, Hybrid (On-site 3 days a week)
🔹 Category: Health Care, IT & Software
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site preferred, hybrid arrangement
🚀 Job Overview
Key aspects of this role include:
- Developing SEO-focused content briefs and managing the content calendar
- Analyzing organic performance metrics and delivering actionable insights
- Collaborating with cross-functional teams to optimize website content
- Staying up-to-date with search trends and Google algorithm updates
ASSUMPTION: This role requires a strong foundation in content strategy, performance analysis, and cross-functional collaboration. The ideal candidate will have a proven track record in managing, optimizing, and growing organic search for large-scale brands.
📋 Key Responsibilities
✅ Develop comprehensive SEO content briefs, including keyword targets, structure, and internal linking recommendations
✅ Ensure content briefs align with business goals, brand voice, and user needs
✅ Collaborate with writers, designers, and editors to bring SEO content to life
✅ Own and manage the SEO content calendar, ensuring alignment with business priorities
✅ Monitor and report on organic performance metrics, including traffic, rankings, and engagement
✅ Deliver monthly performance summaries with actionable insights and growth opportunities
✅ Conduct ad-hoc analysis and support strategic initiatives
✅ Stay up to date on evolving search trends, customer behavior, and competitor activity
✅ Serve as the point of contact for all SEO-related requests, triaging and prioritizing based on impact and resources
✅ Coordinate cross-functional efforts across partner teams
ASSUMPTION: This role requires a proactive, strategic thinker who stays current on SEO best practices, Google algorithm updates, and emerging search trends. Strong communication and project management skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent experience (4 years)
Experience: 3+ years of hands-on SEO experience with a strong focus on content strategy and on-page optimization
Required Skills:
- Proficiency with SEO and analytics tools such as Google Search Console, SEMRush, Ahrefs, seoClarity, Adobe Analytics
- Must be able to work onsite 3 days a week (Tues, Wed, Thurs)
Preferred Skills:
- Track record of developing innovative and successful data-driven SEO strategies
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
- Experience analyzing organic performance and translating insights into clear, actionable recommendations
- Proven ability to manage SEO content workflows end-to-end, including content brief creation, calendar management, prioritization, and delivery tracking
- Technical SEO expertise, including site audits, site speed and crawlability optimization, and resolving indexing issues
- Experience with Social Media and understanding how SEO and Social Media channels work together to drive engagement and visibility
- A proactive, strategic thinker who stays current on SEO best practices, Google algorithm updates, and emerging search trends
- Experience working in a highly regulated industry
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of SEO fundamentals, including keyword research, on-page optimization, and link building. Familiarity with health care industry regulations and trends may also be beneficial.
💰 Compensation & Benefits
Salary Range: $46,988.00 - $112,200.00 per year
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues, including wellness screenings, tobacco cessation, and weight management programs
- Confidential counseling and financial coaching
- Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, and retiree medical access
Working Hours: 40 hours per week, with flexibility for hybrid arrangement
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. The actual offer may vary depending on factors such as negotiation and company budget.
📌 Applicant Insights
🔍 Company Context
Industry: Health Care, Retail Pharmacy
Company Size: 10,001+ employees
Founded: 1963
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can.
- They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
- Their mission is to help people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health is a well-established company with a strong presence in the health care industry. They offer a comprehensive range of benefits and prioritize the well-being of their employees.
📊 Role Analysis
Career Level: Intermediate (2-5 years)
Reporting Structure: This role reports to the Senior Manager, Total Search - SEO
Work Arrangement: Hybrid (On-site 3 days a week)
Growth Opportunities:
- Potential advancement to a Senior Manager or Team Lead role within the SEO team
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Chance to develop leadership and mentoring skills by guiding junior team members
ASSUMPTION: This role offers opportunities for professional growth and development within the SEO team and the broader organization. The hybrid work arrangement provides flexibility while maintaining a strong on-site presence for collaboration and learning.
🌍 Location & Work Environment
Office Type: Corporate headquarters with open-concept workspaces
Office Location(s): Irving, Texas (750 West John Carpenter Freeway, Ste 1200)
Geographic Context:
- The Irving office is located in the Dallas-Fort Worth metro area, offering a mix of urban and suburban environments
- The area is known for its diverse culture, vibrant arts scene, and numerous outdoor recreation opportunities
- Irving is home to several Fortune 500 companies and offers a robust job market
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for hybrid arrangement)
ASSUMPTION: The Irving office provides a modern and collaborative work environment, with easy access to amenities and nearby attractions. The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the SEO team
- Final interview with the Senior Manager, Total Search - SEO
Key Assessment Areas:
- SEO knowledge and experience
- Content strategy and creation skills
- Data analysis and reporting abilities
- Project management and cross-functional collaboration
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills align with the required qualifications
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: SEO, content strategy, performance analysis, cross-functional collaboration, data analysis, content creation, project management, technical SEO, site audits, site speed optimization, crawlability optimization, indexing issues, social media, search trends, Google algorithm updates
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical SEO skills and cultural fit. Applicants should be prepared to discuss their experience with SEO tools, content strategy, and data analysis.
🛠️ Tools & Technologies
- Google Search Console
- SEMRush
- Ahrefs
- seoClarity
- Adobe Analytics
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The SEO team at CVS Health uses a variety of tools to monitor and optimize organic search performance. Familiarity with these tools and a willingness to learn new ones are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Performance
- Integrity
- Diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you stay up-to-date with evolving search trends and Google algorithm updates?
- Can you provide an example of a time when you optimized content for both users and search engines, and what the outcome was?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: CVS Health values employees who are customer-focused, collaborative, and results-driven. Applicants should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.
⚠️ Potential Challenges
- Managing a high volume of content briefs and ensuring timely execution
- Keeping up with the fast-paced nature of the SEO industry and staying current with best practices
- Balancing on-site and remote work responsibilities effectively
- Navigating a large, complex organization and building relationships with various stakeholders
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills. Applicants should be prepared to discuss their strategies for overcoming these potential obstacles.
📈 Similar Roles Comparison
- Compared to other SEO Specialist roles, this position offers a broader range of responsibilities and opportunities for growth within a large, established organization
- Unlike some other SEO roles, this position requires a strong focus on content strategy and collaboration with various teams
- Career progression in this role may lead to management or leadership positions within the SEO team or the broader organization
ASSUMPTION: This role offers unique opportunities for professional development and growth within a large, established organization. Applicants should consider their long-term career goals and how this role aligns with their aspirations.
📝 Sample Projects
- Developing an SEO content brief for a new product launch, including keyword research, on-page optimization, and internal linking recommendations
- Conducting a comprehensive site audit to identify and prioritize technical SEO issues, such as site speed, crawlability, and indexing problems
- Analyzing organic performance data to identify trends, optimize content, and improve search visibility for high-priority keywords
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role. Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SEO team and how this role fits into the broader organization?
- How does the SEO team collaborate with other departments, such as content, marketing, and product, to ensure website content is optimized for both users and search engines?
- What opportunities are there for professional development and growth within the SEO team and the broader organization?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These key questions help applicants better understand the role, team dynamics, and company culture. Applicants should tailor their questions to demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant SEO experience and achievements in your resume, using the ATS keywords provided
- Tailor your cover letter to demonstrate your understanding of the role and how your skills align with the required qualifications
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
