📌 Core Information
🔹 Job Title: Senior Staff Content Designer, Growth
🔹 Company: Gusto, Inc.
🔹 Location: Multiple locations (see below)
🔹 Job Type: Full-time, Hybrid (2-3 days per week in office)
🔹 Category: Design
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Yes, with office requirements in specific locations
🚀 Job Overview
Key aspects of this role include:
- Driving growth through content across various customer experiences
- Setting the content vision and strategy for Gusto's Growth team
- Collaborating with cross-functional teams, including product and marketing
- Working with AI-generated content and training models
- Balancing brand, voice, and performance goals within messaging
ASSUMPTION: This role requires a high level of autonomy and collaboration, with a strong focus on driving growth through clear, concise, and motivating content.
📋 Key Responsibilities
✅ Craft copy that accelerates conversion, activation, and expansion across acquisition, onboarding, and monetization experiences
✅ Develop guidelines, systems, and principles for scalable, high-quality growth messaging across multiple channels and surfaces
✅ Partner on iterative testing and experimentation to deliver fast, purposeful content that resonates with users and drives results
✅ Bridge product and marketing by working closely with brand and growth marketing teams to ensure a cohesive narrative across marketing campaigns and product surfaces
✅ Lead AI content training efforts by helping shape and refine Gusto's approach to AI-generated content inside the product, setting quality standards and guiding content training models
✅ Champion cohesion and clarity by auditing and evolving copy across the customer journey, ensuring messaging consistency across surfaces, entry points, and use cases
✅ Shape the content vision by setting a long-term strategy for how content design supports the success of the Growth team and Gusto at large
✅ Stay close to customers by grounding design decisions in qualitative research, customer feedback, and ongoing empathy work to ensure solutions solve real-world problems
✅ Align design strategy with business outcomes by ensuring work supports key company objectives around revenue growth, product adoption, and long-term customer retention
✅ Lead through ambiguity by owning high-impact, cross-product initiatives and guiding content design strategy across multiple teams or domains
✅ Champion a culture of learning by embracing experimentation, continuously evolving our approach, and staying curious about new patterns, behaviors, and technologies
ASSUMPTION: This role requires a strong background in content design, UX writing, or content strategy, with a proven track record of driving growth through clear, concise, and motivating content.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience
Experience: 8-10+ years of experience in content design, UX writing, or content strategy, preferably in a growth or conversion-focused product environment
Required Skills:
- Proven expertise in content design, UX writing, or content strategy
- Background in growth experimentation and driving conversion-focused product environments
- Ability to craft clear, concise, and motivating content for complex workflows, across multiple personas and touchpoints
- Experience working in rapid-growth environments with tight feedback loops, experimentation, and data-informed iteration
- Deep understanding of how to balance brand, voice, and performance goals within messaging
- Ability to set up content systems and guidelines from the ground up, and scale them across a fast-moving organization
- Strong communication and collaboration skills, with a proven ability to operate independently in ambiguous, high-impact areas
- Track record of mentoring and coaching other designers
- Experience collaborating with both marketing and product design teams in a shared growth strategy
- Comfort supporting multiple teams across a product ecosystem with varied business goals and audiences
- Familiarity with subscription-based models, service design, or the Fintech/Payroll/HR space
Preferred Skills:
- Familiarity with Fintech, Payroll, or HR SaaS products
ASSUMPTION: Candidates should have a strong background in content design, UX writing, or content strategy, with a proven track record of driving growth through clear, concise, and motivating content.
💰 Compensation & Benefits
Salary Range: $174,000/yr to $216,000/yr in Denver and most remote locations, and $204,000/yr to $254,000/yr in San Francisco, Seattle, and New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
Benefits:
- Health Insurance
- 401(k)
- Equity Based Compensation
Working Hours: Full-time, with office requirements of 2-3 days per week in specific locations
ASSUMPTION: Gusto offers competitive compensation packages with a strong emphasis on equity-based compensation (ownership in Gusto). The salary range provided is an estimate based on the role, experience level, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Fintech and HR SaaS
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- Gusto serves more than 400,000 businesses nationwide, processing tens of billions of dollars of payroll and providing employee benefits
- Through one integrated platform, Gusto automates and simplifies payroll, benefits, and HR, while providing expert support
- Gusto's mission is to create a world where work empowers a better life, starting with its own employees
Company Specialties:
- Compliance
- Payroll
- Human resources
- Benefits
Company Website: gusto.com
ASSUMPTION: Gusto is a well-established company in the Fintech and HR SaaS industry, with a strong focus on providing modern HR tools, payroll, and benefits to small businesses and their teams.
📊 Role Analysis
Career Level: Senior Staff
Reporting Structure: This role reports directly to the Head of Growth at Gusto
Work Arrangement: Hybrid, with office requirements of 2-3 days per week in specific locations
Growth Opportunities:
- Potential to shape the content vision and strategy for Gusto's Growth team and the company at large
- Opportunity to work with AI-generated content and training models
- Chance to collaborate with cross-functional teams, including product and marketing
- Potential to mentor and coach other designers
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Gusto's Growth team and the company as a whole.
🌍 Location & Work Environment
Office Type: Hybrid, with office requirements of 2-3 days per week in specific locations
Office Location(s): Denver, San Francisco, New York, and Scottsdale (for Gusto's subsidiary, Symmetry)
Geographic Context:
- Denver: Known for its vibrant arts and culture scene, with a strong focus on outdoor activities
- San Francisco: A major tech hub with a diverse range of industries and a high cost of living
- New York: A global financial and cultural center with a fast-paced work environment
- Scottsdale: A suburb of Phoenix, with a more relaxed pace of life and a focus on outdoor activities
Work Schedule: Full-time, with office requirements of 2-3 days per week in specific locations
ASSUMPTION: This role requires a flexible work schedule, with office requirements of 2-3 days per week in specific locations. The specific office location may impact the work environment and culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Design challenge or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Portfolio and case studies showcasing relevant content design, UX writing, or content strategy experience
- Problem-solving skills and ability to think critically about user needs and business objectives
- Communication and collaboration skills, with a focus on working with cross-functional teams
- Cultural fit and alignment with Gusto's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or case studies that demonstrate your ability to drive growth through clear, concise, and motivating content
- Be ready to discuss your approach to AI-generated content and training models
- Research Gusto's company culture and values, and be prepared to discuss how you align with them
ATS Keywords: Content Design, UX Writing, Content Strategy, Growth Experimentation, B2B SaaS, Onboarding, Monetization, Cross-Sell Strategies, AI-Generated Content, Collaboration, Communication, Mentoring, Product Design, Marketing, Customer Insight, User-Centric Design
ASSUMPTION: Gusto uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the ATS and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Content design and UX writing tools (e.g., Sketch, Figma, Adobe XD)
- Project management tools (e.g., Asana, JIRA, Trello)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
- AI-generated content and training tools (e.g., LangChain, Hugging Face, IBM Watson)
ASSUMPTION: This role requires proficiency in content design and UX writing tools, as well as experience with project management and collaboration tools. Familiarity with AI-generated content and training tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Empower customers
- Take ownership
- Be inclusive
- Act with integrity
- Collaborate effectively
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Agile and adaptable
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How have you empowered customers through clear, concise, and motivating content in previous roles?
- Can you provide an example of a time when you took ownership of a content design project, and what was the outcome?
- How have you demonstrated inclusivity in your content design work, and how do you ensure your content resonates with diverse audiences?
- Can you describe a situation where you acted with integrity in a content design project, and how did you handle any challenges that arose?
- How have you collaborated effectively with cross-functional teams, including product and marketing, to drive growth through content?
ASSUMPTION: Gusto values candidates who align with their company values and work style. Assessing your fit with these aspects during the interview process is crucial.
⚠️ Potential Challenges
- Balancing the needs of multiple teams and stakeholders with varied business goals and audiences
- Working with AI-generated content and training models, which may present unique challenges and require continuous learning
- Adapting to a fast-paced, growth-focused environment with tight feedback loops and data-informed iteration
- Ensuring messaging consistency across multiple channels, surfaces, entry points, and use cases
- Managing office requirements of 2-3 days per week in specific locations, which may impact work-life balance
ASSUMPTION: This role presents unique challenges, including balancing the needs of multiple teams, working with AI-generated content, and managing office requirements. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a fast-paced, growth-focused environment.
📈 Similar Roles Comparison
- Unlike traditional content design roles, this position focuses heavily on growth experimentation and driving conversion across various customer experiences
- This role requires a strong background in B2B SaaS and the ability to craft clear, concise, and motivating content for complex workflows, across multiple personas and touchpoints
- Career path comparison: This role may serve as a stepping stone to a leadership position within the content design or growth teams at Gusto, or provide an opportunity to transition into a more strategic or cross-functional role
ASSUMPTION: This role is unique in its focus on growth experimentation and driving conversion, requiring a strong background in B2B SaaS and the ability to craft clear, concise, and motivating content for complex workflows.
📝 Sample Projects
- Redesigning onboarding flows to improve user activation and retention
- Developing a content strategy for a new product launch, including messaging frameworks, user personas, and content audits
- Collaborating with product and marketing teams to create cohesive messaging for a cross-sell campaign, driving user engagement and adoption
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Staff Content Designer, Growth might work on at Gusto, focusing on driving growth through clear, concise, and motivating content.
❓ Key Questions to Ask During Interview
- How does the Growth team at Gusto prioritize user-centric design and customer insight in its content strategy?
- Can you describe the team structure and reporting lines for the Growth team, and how does content design fit into the overall organization?
- How does Gusto approach AI-generated content and training models, and what role would this position play in that process?
- What are the key performance indicators (KPIs) for success in this role, and how are they tracked and measured?
- How does Gusto support the professional development and growth of its content design team members?
ASSUMPTION: Asking these questions during the interview process can help you better understand the role, the team, and Gusto's approach to content design and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Gusto's careers page
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or case studies that demonstrate your ability to drive growth through clear, concise, and motivating content
- Be ready to discuss your approach to AI-generated content and training models
- Research Gusto's company culture and values, and be prepared to discuss how you align with them
- Follow up with Gusto after submitting your application, and be persistent in your pursuit of the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
